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    ADF Foods

    ADFFOODS
    Fast Moving Consumer Goods·17 Feb 2025
    Management Summary

    ADF Foods reported a robust 13.8% YoY consolidated revenue growth in Q3 FY25, reaching ₹147.5 crores, and 17.4% YoY growth for 9M FY25. Despite margin compression due to increased raw material and freight costs, the company maintained high-teen EBITDA margins. Strategic investments in brand building, distribution expansion for ADF SOUL and Truly Indian, and operational enhancements like the new cold storage facility are progressing, with a target of ₹1,000 crores revenue by FY27.

    Highlights

    5
    • Consolidated revenues grew by 13.8% to ₹147.5 crores in Q3 FY25 on a year-on-year basis, driven by secular demand across all brands.

    • 9M FY25 consolidated revenues were up 17.4% Y-on-Y to ₹430.5 crores.

    • The cold storage facility at Nadiad has become operational, enhancing supply chain capabilities.

    • The company remains debt-free and holds a cash balance of ₹143 crores.

    • Strategic changes in distribution in the UK and US markets are expected to enhance demand, with the Vibrant acquisition contributing to sales growth from $1-1.5 million to $5 million.

    Concerns

    4
    • Q3 FY25 consolidated EBITDA decreased 2.2% Y-on-Y to ₹26.4 crores, with EBITDA margin contracting by 290 basis points to 17.9%.

    • Raw material prices and freight costs increased, impacting margins, though rupee depreciation helped minimize the impact.

    • The distribution business experienced a Q-on-Q decrease in revenue due to carry-forward sales from Q1 to Q2 and pre-Diwali stocking in Q2.

    • Investments in Truly Indian and SOUL brands are currently in an investment mode, contributing to losses at the EBITDA level (SOUL at ~150% and Truly Indian at 30-40% of EBITDA eaten up).

    Key financials

    Metrics

    10

    Periods

    2

    Headline

    5
    • Consolidated Revenue
      ₹147.5 Cr
      YoY+13.8%QoQ-8.6%
    • Consolidated EBITDA
      ₹26.4 Cr
      YoY-2.2%QoQ-4.7%
    • Consolidated EBITDA Margin
      17.9%
      YoY-2.9%
    • Consolidated PAT
      ₹18.8 Cr
      YoY-1.8%QoQ-4.6%
    • Consolidated PAT Margin
      12.7%

    9M

    5
    • Consolidated Revenue
      ₹430.5 Cr
      YoY+17.4%
    • Consolidated EBITDA
      ₹73.7 Cr
      YoY+4.3%
    • Consolidated EBITDA Margin
      17.1%
      YoY-2.2%
    • Consolidated PAT
      ₹52.8 Cr
      YoY+8.3%
    • Consolidated PAT Margin
      12.3%

    Capital allocation

    4
    high confidence
    CategoryHeadline
    Capex

    Capex disclosed

    Debt

    Debt disclosed

    M&A

    Vibrant

    acquisition · integrated

    Liquidity

    Cash ₹143 crores

    Guidance & targets

    9
    CategoryTargetPriority
    Revenue
    Total Revenue
    ₹1,000 crores
    High
    Revenue
    Truly Indian Annual Run Rate (US)
    $1 million
    High
    Revenue
    Truly Indian Annual Run Rate (Germany)
    ₹20-odd crores
    Medium
    Revenue
    SOUL Monthly Run Rate
    ₹70-odd lakhs
    Medium
    Revenue
    Distribution Business Annual Revenue
    $12 million to $14 million
    Medium
    Margin
    EBITDA Margin
    high teens
    Medium
    Breakeven
    Truly Indian Breakeven
    six to eight months
    Medium
    Breakeven
    SOUL Breakeven
    12-odd months
    Medium
    Capex
    Surat Greenfield Facility Commissioning
    operational
    High

    Surat Greenfield Facility Commissioning

    H2 FY26
    CurrentUnderway
    TargetOperational

    Why it matters

    This facility is crucial for expanding frozen food lines and supporting future growth.

    Our Surat greenfield facility expansion is well on schedule. We expect our greenfield project to commissioned by H2 FY26.

    How to verify

    capital_allocation.capex.purposes[description='Surat greenfield facility expansion for new and existing frozen food lines']

    Risks & concerns

    4
    RiskSeverity

    Increased Raw Material Prices

    The company faced increases in raw material prices, contributing to margin pressure.Management acknowledged

    medium

    Higher Freight Costs

    Freight costs increased, impacting margins, with a 3% impact on margins attributed to freight.Management acknowledged

    medium

    Volatility in Distribution Business

    The distribution business experienced volatility, primarily due to supply-side issues and timing of sales, though demand remains robust.Analyst acknowledged

    low

    Potential US Tariffs

    Anticipated tariffs in the US could impact the industry, but management expects to pass on costs due to strong brand equity.Analyst acknowledged

    medium

    Q&A highlights

    7

    “So, like you mentioned, the volatility is more on the supply side of things, demand continues to remain robust. And in terms of why we got into the distribution business in the first place, to help strengthen our own brand, that continues to remain. And it also helps bring down our operating costs.”

    Analyst questioned the volatility of the distribution business, and management clarified its strategic role in brand strengthening and cost reduction, indicating it's not a drag but a volatile component.

    asked by Arpit Jain

    3 min read7 chapters

    Detailed Narrative

    01

    Q3 & 9M FY25 Performance Overview

    ADF Foods reported a consolidated revenue of ₹147.5 crores in Q3 FY25, marking a 13.8% year-on-year growth, though experiencing an 8.6% sequential decrease. For the nine months ended December 31, 2024, consolidated revenues stood at ₹430.5 crores, an increase of 17.4% year-on-year. Consolidated EBITDA for Q3 FY25 was ₹26.4 crores, a 2.2% YoY decrease, with the margin at 17.9%, down 290 basis points. Nine-month consolidated EBITDA grew 4.3% to ₹73.7 crores, with a margin of 17.1%.

    02

    Strategic Brand Investments & Expansion

    The company is actively advancing its strategy to broaden the reach of its India-focused ADF SOUL brand, establishing a presence in the quick commerce market. Additionally, ADF SOUL has expanded into select modern trade outlets such as Nature's Basket, Reliance Fresh, Haiko, Food Square, Dorabjee's, and DMart in the Mumbai and Pune regions, with plans for further expansion. Investments in both ADF SOUL and Truly Indian brands are expected to generate momentum over the medium to long term.

    03

    Operational Enhancements & Capex

    ADF Foods' cold storage facility at Nadiad became operational in Q3 FY25, which is expected to enhance supply chain capabilities, optimize resources, and improve order fulfillment. The expansion of the Surat greenfield facility, aimed at supporting new and existing frozen food lines, is actively underway and is anticipated to begin operations by the second half of FY26. The CAPEX spend for nine months FY25 was approximately ₹22 crores.

    04

    Margin Dynamics & Cost Management

    EBITDA margins remained in the high teens despite ongoing investments in brand development and management teams. The company faced increases in raw material prices and freight costs, which had a 3% impact on margins for freight and 1.5% for raw materials. However, stringent cost control measures, process efficiencies, and rupee depreciation helped minimize the overall margin impact. Marketing spend also contributed 1.5% to margin impact.

    05

    Distribution Business & Vibrant Integration

    The distribution business experienced sequential volatility, attributed to container-related issues in Q1/Q2 leading to sales carry-forward and pre-Diwali stocking by distributors in Q2. Management clarified that the volatility is primarily on the supply side, with demand remaining robust. The company acquired 100% stake in Vibrant, which has been instrumental in growing sales routed through this entity from $1-1.5 million to $5 million, supporting ADF's overall business strategy.

    06

    New Product Launches - ADF SOUL Frozen

    ADF SOUL launched a new frozen food range last month, including stuffed parathas, kulchas, naans, and snacks like paneer pakoras and samosas. This frozen lunch segment is being rolled out in two phases and is expected to comprise about 15 SKUs. The products are currently being test-marketed across quick commerce platforms (Zepto, Instamart) and select modern trade outlets in Mumbai and Pune.

    07

    Long-term Growth Outlook & Targets

    ADF Foods is committed to achieving strong and sustainable financial growth, targeting ₹1,000 crores in revenue by FY27. The company expects Truly Indian to breakeven in six to eight months and SOUL in about 12 months. Management anticipates that the distribution business can generate $12 million to $14 million annually on a steady state. They are confident that investments in brand building and strengthening management bandwidth will drive continued growth across all brands and businesses.

    This is an AI-generated summary of a publicly available earnings call transcript. It is for informational purposes only and does not constitute investment advice, a recommendation, or an endorsement. inve.money is not a SEBI-registered investment advisor. Please consult a qualified financial advisor before making any investment decisions.