Detailed Narrative
Near Double-Digit Revenue Growth with Pricing-Led Mix
Britannia delivered 9.8% YoY revenue growth to Rs 4,535 crores. However, this was heavily pricing-led (~7.5-8% pricing) with only ~2% volume growth. Transaction growth at 12% is the better metric for the Rs 5/10 price-pack business (60% of portfolio). The delta between volume and revenue is expected to persist for 2-3 more quarters. Hindi belt was the standout with 2.7x growth vs other regions and 65 bps market share gain.
SAR Charge Masking Strong Operating Performance
A Rs 52 crore SAR (stock appreciation rights) revaluation charge depressed reported PAT growth to 3%. Underlying PAT growth excluding SAR was ~13%. The SAR charge is driven by stock price volatility and uses Black-Scholes modeling. Management committed to finding ways to smooth this out from FY27 onwards. With stable stock prices, there should be no further charges.
Adjacencies Driving Premiumization
Croissant (mid-20s growth, breakeven, 35% from e-com), wafers (~30% growth), rusk (high double-digit, dramatically improved profitability) are the growth engines. Premium product salience up 310 bps. Bread expanding from North to national. Dairy GT up 40% after price competitiveness improved. Key innovation launches: Pure Magic Choco Tarts, NutriChoice 100% Millets, Milk Bikis Smart (chess/DHA themed).
Quick Commerce Emerging as Strategic Channel
E-commerce at 4% of total business with 75% from quick commerce. Supplying 160 cities and 3,500 dark stores. Market share 500 bps higher in e-commerce than offline. Rs 5/10 packs less than 5% of e-com sales - naturally premium channel. Pure Magic Stars getting 50% of sales from q-com, Croissant 35%. In investment phase on profitability; driving premium mix to ensure positive unit economics.
RTM Distribution Project Scaling Up
Route-to-market project targeting 70% urban retail coverage with bespoke service levels for high-potential outlets. One-third of scale-up completed in first 4 months. Showing high single-digit delta growth vs control universe. Even higher delta for adjacencies (Cake, Rusk, Croissant). Full scale-up expected in next 4-5 months. Focus on change management and ensuring distributor partners benefit.