Detailed Narrative
Q1 FY27 Performance Overview
Campus Activewear commenced FY27 with a strong Q1, achieving 12.2% revenue growth and 11.7% volume growth. Profit after tax saw a significant increase of 17.7%, while EBITDA margins remained stable at 15.9%. This performance was delivered despite a challenging operating environment marked by geopolitical uncertainties and inflationary pressures.
Pricing Actions and ASP Dynamics
The company implemented an 8% MRP increase across key product categories effective April 1st, resulting in an underlying ASP increase of approximately 5% in its core Stuck-On category. However, temporary factors, including a 2.5% ASP suppression due to revised Walmart accounting and a 2% dilution from an exceptional nearly 50% Y-o-Y growth in lower-ASP school shoes, partially offset these gains. Management expects ASP to recover by 6-7% from Q2 onwards as these temporary effects normalize.
Strategic Initiatives & New Launches
Campus Activewear launched 'Elan by Campus,' entering the rapidly growing neo-casual footwear segment, which has seen positive initial response and is expected to contribute to premiumization. The company also refreshed its brand identity with a new logo and strengthened its partner ecosystem through distributor meets, securing record orders for the upcoming festive season. They are targeting 80-120 new store openings for FY27, with 18 FOFO stores opened in Q1.
Operational Headwinds & Cost Management
The quarter saw headwinds from increased labor costs due to minimum wage revisions and approximately Rs. 2.5 crores in additional depreciation from new manufacturing facilities at Paonta Sahib and Pantnagar. Other expenses also included Rs. 5 crores for minimum wage and Rs. 2.5 crores for advertising/marketing. The company managed these through calibrated pricing actions, disciplined cost management, and operational efficiencies.
Distribution and Channel Strategy
The company transitioned its entire franchise business from an outright model to a Sale or Return (SOR) model, impacting Q1 revenue growth by approximately 2.5% due to accounting changes, but is expected to drive aggressive growth going forward⏳. This transition, along with the launch of Elan, aims to strengthen the business for future growth across diverse channels and categories, with strong performance noted in marketplace operations (mid-double-digit growth), company-owned stores (20% SSG growth), and brand.com (over 100% growth).
Outlook and Growth Drivers
Management is confident in achieving mid-double-digit overall growth for FY27, driven by a combination of volume and ASP growth. Key growth drivers include continued momentum in women's and kids' portfolios, strong performance in the sneaker category (targeting 30% growth), and the strategic shift in the school shoes business to higher-margin 'Stuck-On' products. The company proactively built inventory in Q1 to ensure superior availability for the upcoming festive season.