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    CNL

    CNL
    Services·12 Nov 2025
    Management Summary

    Creative Newtech Limited reported a strong Q2 FY26, driven by its evolving brand-led growth strategy and focus on surveillance and data center solutions. The company achieved a total income of INR659.59 crores with an EBITDA margin of 4.05% for the quarter. While branded business showed robust performance and margin expansion, concerns were raised regarding increased receivables and the low profitability of the enterprise distribution segment. The company is actively pursuing its own brand launch and strategic acquisitions to enhance long-term value creation.

    Highlights

    5
    • Q2 FY26 Total Income of INR659.59 crores, EBITDA of INR26.72 crores, and EBITDA margin of 4.05%.

    • H1 FY26 Total Income of INR1056.78 crores, EBITDA of INR41.84 crores, and EBITDA margin of 3.96%.

    • Honeywell branded business in H1 FY26 achieved close to INR150 crores, with an FY26 outlook of INR360-370 crores.

    • Brand business EBITDA margins are targeted to grow from current 15-16% to 21% in 1-2 years.

    • Strategic focus on high-growth surveillance and data center solutions, identified as future growth engines.

    Concerns

    2
    • Standalone receivables increased from INR208 crores to INR440 crores, extending the working capital cycle from 51 to 58 days in H1 FY26.

    • EBITDA margin for the enterprise/distribution business is very low, around 0.2% after excluding the brand business contribution.

    What Changed2

    vs Q4 FY26

    Guidance items9 → 8 (-1)Risks discussed3 → 4 (+1)
    Key financials

    Metrics

    11

    Periods

    2

    Q2 FY26

    4
    • Total Income
      ₹659.59 Cr
    • EBITDA
      ₹26.72 Cr
    • EBITDA Margin
      4.0%
    • PAT
      ₹18.95 Cr

    H1 FY26

    7
    • Total Income
      ₹1,056.78 Cr
    • EBITDA
      ₹41.84 Cr
    • EBITDA Margin
      4.0%
    • PAT
      ₹29.13 Cr
    • Standalone Receivables
      ₹440 Cr

    Segment breakdown

    Brand Business
    ₹150 Cr Revenue (H1 FY26)15% EBITDA Margin
    Enterprise/Distribution Business
    20% EBITDA Margin
    List

    Capital allocation

    2
    medium confidence
    CategoryHeadline
    Capex

    Capex disclosed

    M&A

    Deal

    acquisition · announced

    Guidance & targets

    8
    CategoryTargetPriority
    Revenue
    Honeywell Business Turnover
    INR360-370 crores
    High
    Revenue
    Honeywell Business Turnover (Optimistic)
    INR390-400 crores
    Medium
    Sales Mix
    Own Brand vs. Market Entry Sales Mix
    50% own brand, 50% market entry
    High
    Margin
    Brand Business EBITDA Margins
    21%
    Medium
    Profitability
    Consolidated PAT
    4.5-5%
    Medium
    Profitability
    PAT
    INR60 crores
    High
    Profitability
    Distribution Business ROCE
    20-22%
    Medium
    Product Launch
    Own Brand Launch
    Q1 FY27
    High

    Own Brand Launch Progress

    Next quarter
    CurrentPlanned for Q1 FY27 (February 26)
    TargetSuccessful launch, initial market feedback and performance metrics

    Why it matters

    Key to achieving the 50% own brand sales mix by 2029 and improving overall margins.

    We are planning to launch it in the first quarter of February 26.

    How to verify

    guidance_and_targets[metric='Own Brand Launch']

    Risks & concerns

    4
    RiskSeverity

    Increased Working Capital Cycle and Receivables

    Standalone receivables increased from INR208 crores to INR440 crores, and the working capital cycle extended from 51 to 58 days in H1 FY26, attributed to longer credit terms for enterprise clients.Analyst acknowledged

    medium

    Low Profitability of Enterprise/Distribution Business

    The EBITDA margin for the enterprise business is very low (around 0.2%), raising concerns about its standalone profitability, though management justifies it by its strategic role in amortizing costs and providing market intelligence.Analyst acknowledged

    medium

    Competition in Air Purifier Market

    Increasing competition in the air purifier segment, but management believes their 'category creator' status, online presence, and influencer strategy provide a strong competitive edge.Analyst downplayed

    low

    STQC Certification Hurdles for Surveillance Cameras

    STQC certification is a significant hurdle for surveillance camera manufacturing, requiring Indian-made software and PCB design, which could impact market entry for new players or brands.Management acknowledged

    medium

    Q&A highlights

    7

    “Honeywell, it looks like that we should be around close to INR360 crores, INR370 crores at the end of the year... data centers and surveillance can be our growth engines for the coming four to five years.”

    Provided specific revenue targets for Honeywell and highlighted key growth drivers for the next 4-5 years.

    asked by Sudhir Bheda

    3 min read6 chapters

    Detailed Narrative

    01

    Q2 FY26 Financial Performance

    Creative Newtech Limited reported a total income of INR659.59 crores for Q2 FY26, with an EBITDA of INR26.72 crores, resulting in an EBITDA margin of 4.05%. The PAT for the quarter stood at INR18.95 crores. For the first half of FY26, the company's total income was INR1056.78 crores, with an EBITDA of INR41.84 crores and an EBITDA margin of 3.96%, yielding a PAT of INR29.13 crores. These figures indicate a healthy performance across revenue and profitability for the period.

    02

    Evolution to Brand-Led Growth Strategy

    The company is strategically transitioning from traditional distribution to a brand-led growth model, operating through two core pillars: brand business and market entry specialist. This shift aims to achieve a sharper focus on profitability, greater control, and a clear path to long-term scalability. The brand business, which includes licensed brands like Honeywell and JV brands like Cyberpower PC, contributed approximately INR150 crores in revenue during H1 FY26, demonstrating robust performance.

    03

    Strategic Focus on Surveillance and Data Centers

    Creative Newtech is sharpening its focus on high-growth surveillance and data center solutions, identifying them as key engines for future growth. In the surveillance space, the company has reinforced its leadership through partnerships with STQC-certified brands like Matrix and Sparsh. For data centers, the Honeywell structured cabling business is a significant offering, and the company is actively building a robust business in this booming sector, which is growing at a 60% rate (16% CAGR overall).

    04

    Honeywell Business Outlook and International Reach

    The Honeywell branded business is projected to achieve a turnover of INR360-370 crores for the full FY26, with an optimistic scenario potentially pushing it to INR390-400 crores, driven by an upswing in air purifier sales. Creative Newtech holds distribution rights for Honeywell products across 40 countries in Southeast Asia, South Asia, Middle East, and Africa, where it is observing good traction. The company's strategy includes leveraging its 'category creator' status and strong online presence to navigate competition in segments like air purifiers.

    05

    Own Brand Development and Market Entry Approach

    Creative Newtech plans to launch its own brand in Q1 FY27 (February 26), initially focusing on consumer categories similar to Honeywell products where it lacks licenses. The launch will be cautious, starting in India and one international market (Europe or US), primarily leveraging Amazon for online sales. The long-term strategic goal is to achieve a 50% sales mix from its own brand by 2029, while the market entry business, despite lower EBITDA margins (around 0.2%), provides strategic benefits like cost amortization and market intelligence, targeting a ROCE of 20-22%.

    06

    Working Capital Management and Profitability Targets

    The company's working capital cycle increased from 51 days last year to 58 days in H1 FY26, primarily due to an increase in standalone receivables from INR208 crores to INR440 crores. This is attributed to the enterprise business requiring 60-65 days of credit. Despite this, management is confident in its profitability targets, aiming for a consolidated PAT of 4.5-5% in the next couple of years and projecting FY26 PAT to be around INR60 crores or slightly better, supported by targeted brand business EBITDA margin growth from 15-16% to 21%.

    This is an AI-generated summary of a publicly available earnings call transcript. It is for informational purposes only and does not constitute investment advice, a recommendation, or an endorsement. inve.money is not a SEBI-registered investment advisor. Please consult a qualified financial advisor before making any investment decisions.