Detailed Narrative
Store Expansion Milestone and Strategic Pivot
Devyani International successfully crossed the 2,000-store milestone in Q3 FY25, reaching 2,032 stores ahead of its original guidance. The company added 111 net new stores during the quarter, with KFC (44) and Pizza Hut (51) leading the additions. However, management signaled a strategic pivot, stating they will moderate Pizza Hut expansion going forward⏳ to focus on improving store-level performance, while remaining bullish on KFC and Costa Coffee.
KFC Resilience Amidst Regional Headwinds
KFC India remains the bedrock of the portfolio, contributing ₹570 crore in revenue with a healthy 17.2% brand contribution margin. Despite flat sequential ADS of ₹96,000, management highlighted that performance was impacted by specific regional issues in Kerala, Assam, and West Bengal. They maintain a medium-term target of 19-20% brand contribution margins as ADS scales toward ₹100,000, supported by cost optimization in labor and electricity.
Pizza Hut Turnaround Remains a Work in Progress
Pizza Hut continues to face challenges, with brand contribution margins sitting at a slim 2.1% (₹4 crore). While ADS remained flat QoQ at ₹35,000, management noted that SSSG is nearing breakeven after being double-digit negative in previous quarters. The company is recalibrating marketing spends and focusing on 'Value Menu Items' and 'Epic Savers' to drive footfalls, though they admitted the response to promotions has been better for KFC than for Pizza Hut.
International Operations and Currency Stabilization
The international segment, primarily Thailand and Nigeria, contributed ₹430 crore to the top line. Nigeria is showing signs of currency stabilization, with brand contribution returning to over 20%. In Thailand, the company added 9 new KFC stores and plans to add 20-25 more in FY26. A temporary 100bps drop in international gross margins was attributed to currency translation impacts on closing inventory valuation in Thailand.
Future Growth Levers: New Brands and Food Courts
Management is preparing for the next leg of growth by launching three new QSR brands in India starting Q1 FY26. Additionally, the Food Court business is gaining momentum, including a new JV with PVR INOX that opened its first court in Kota. Vaango continues to perform well with double-digit SSSG, although its overall ADS is being diluted by a high proportion of new, immature stores (31 added in 9 months).