Detailed Narrative
Landmark FY25 Crosses Million-Unit Milestone
Royal Enfield sold 10,02,893 motorcycles in FY25, crossing 1 million for the first time ever, up 10% YoY. Domestic sales were 9,02,757 units (up 8%) while international volumes hit 1,00,136 units (up 29.7%). Q4 alone saw 2,80,801 units, up 23.2% YoY. Six new motorcycles were launched during the year including Bear 650, Guerrilla 450, and Classic 650.
Volume-First Strategy with Measured Price Increases
After no price increases in FY25, management took 1.15% increase on select models in April FY26. Q4 gross margin impacted by 30 bps from model mix (more Battalion Black), 20 bps from commodity costs, and 20 bps from inventory provisions. Marketing spend reduced INR 30 crores QoQ from Q3 one-off📎s but remains elevated. Value engineering pipeline expected to provide margin tailwind.
VECV Records Best-Ever Year with Margin Breakthrough
VECV sold 90,161 units in FY25 (up 5.4% vs flat market), achieving #1 in LMD trucks at 36% market share. Revenue reached INR 23,548 crores (up 7.7%). EBITDA margin expanded to 10.5% in Q4 (from 7.8%) and 8.8% for FY25. PAT surged 56.8% to INR 1,284 crores. Improvement driven by better price management, reduced discounts, and operating leverage.
International Expansion with CKD Strategy
International volumes crossed 100,000 for FY25 with 13.5% revenue share. Brazil emerging as key market with 22,000+ units and #3 position; second CKD assembler added. Himalayan launched in Brazil to strong reception. Thailand CKD plant inaugurated. Bangladesh operations started. US tariff managed through pre-tariff inventory at Dallas warehouse.
Leadership Transition and Capital Allocation
Siddhartha Lal moved to Executive Chairman role; B. Govindarajan became MD of Eicher Motors; Vinod Aggarwal appointed Vice Chairman. FY26 capex guided at INR 1,200-1,300 crores, primarily for EV manufacturing facility and product development. Dividend payout improved with board open to further increases based on performance. Plants consume 86% renewable electricity.