Detailed Narrative
Margin Stabilization Strategy
Management attributes the recent margin decline to peak inflation in raw materials, which led to a 20% drop in net profits despite record revenues. To counter this, the company has implemented price hikes of 8-10% in ice cream and is passing on GST costs in the curd segment. They expect margins to stabilize at 12-13% in H2 FY23 as international raw material prices have already begun to soften, evidenced by a 14% drop in international auctions.
Aggressive Revenue and Capex Targets
Hatsun Agro is targeting a 20% growth rate to reach a total revenue of approximately ₹7,500 crores for the full year. This growth is supported by a robust capex plan of ₹450-500 crores, which includes strengthening existing capacities and establishing a new factory in Rajahmundry. The company aims to capitalize on a 'normal' summer season following two years of Covid-related disruptions.
Geographic Diversification and Exports
A key pillar of the company's long-term strategy is reducing dependence on the South Indian market. Management targets a 20% revenue contribution from 'Non-South' regions (West, East, and Central India) within the next 18-20 months. Additionally, they are scaling their export business, aiming for it to constitute 10% of total turnover by FY24 by expanding into 10 new countries, including Malaysia and Mauritius.
Ice Cream Segment Leadership
The ice cream business, comprising the Arun and Ibaco brands, currently contributes 12-13% of total revenue. Management claims a top-two position in the national ice cream market alongside Amul and asserts they are number one if frozen desserts are included in the category. This segment is expected to be a primary driver of the targeted 20% overall growth.