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    Kajaria Ceramics

    KAJARIACERMixed
    Consumer Durables·4 Feb 2025
    Management Summary

    Kajaria Ceramics reported a subdued Q3 FY25 with consolidated revenue up 1% and PAT down 25% due to lower realizations and losses in the new Bathware division. Despite a challenging domestic market and declining exports, tile volumes grew 6.7%. The company is focusing on cost recovery, improving margins from its new Nepal and Sanitaryware plants, and expanding its distribution network to gain market share.

    Highlights

    8
    • Consolidated revenue stood at ₹1,164 crores, indicating a 1% year-to-year increase.

    • Tile volumes grew by 6.7% year-to-year to 28.90 million square meters.

    • EBITDA margins remained soft at 12.78% for the quarter.

    • PAT for the quarter degrew by 25% to ₹78 crores compared to ₹104 crores in Q3 FY24.

    • Nepal project, commissioned in September '24, operated at 70% utilization in Q3 FY25.

    • India's tile exports experienced a 16% fall in value in the first 8 months of the current year, totaling ₹11,600 crores.

    • Tiles segment grew by 3%, reaching ₹1,041 crores.

    • Bathware segment registered 2.5% growth in revenue, reaching ₹95 crores.

    Concerns

    3
    • Sustained weakness in domestic market and sluggishness in exports

    • Struggling retail sales

    • Excess supply in the industry

    What Changed2

    vs Q1 FY26

    Guidance items10 → 7 (-3)Risks discussed4 → 6 (+2)

    Key financials

    Single quarter

    05 metrics
    1. 01Consolidated Revenue₹1,164 Cr+1%YoY
    2. 02Tile Volumes28.9 Mn+6.7%YoY
    3. 03EBITDA Margin12.8%
    4. 04PAT₹78 Cr-25%YoY
    5. 05Working Capital Days59 days

    Segment breakdown

    • Tiles₹1,041 Cr89.4%
    • Bathware₹95 Cr8.2%
    • Plywood₹8 Cr0.7%
    • Adhesive₹20 Cr1.7%
    Donut· Share of Revenue

    Guidance & targets

    7
    CategoryTargetPriority
    Volume
    Overall Volume Growth
    8-9%
    High
    Volume
    Bathware Segment Growth
    10%
    High
    Profitability
    EBITDA Margin
    14-15%
    High
    Capacity
    Nepal Plant Utilization
    80-85%
    Medium
    Dividend
    Dividend Payout
    40-50%
    High
    Headcount
    Employee Cost as % of Sales
    at par with '23-'24
    High
    Capex
    Future Capex
    very low
    High

    Risks & concerns

    7
    RiskSeverity

    Sustained weakness in domestic market and sluggishness in exports

    Led to a subdued quarter for the tile industry.Management acknowledged

    high

    Lower realization and loss in Bathware division

    Largely attributable to new Sanitaryware unit commenced in Morbi.Management acknowledged

    medium

    Significant jump in ocean freight rates due to Red Sea crisis and Gulf market uncertainty

    Contributed to a 16% fall in tile export value, though rates are now coming down.Management acknowledged

    medium

    Struggling retail sales

    Retail sales are very low, impacting overall growth and margins.Management acknowledged

    high

    Very competitive project sales

    Supplying to projects involves negotiating the hardest prices, impacting realizations.Management acknowledged

    medium

    Excess supply in the industry

    Partly due to ₹4,000 crores of exports coming into the domestic market, keeping the market under pressure.Management acknowledged

    high

    Areas of Evasion(1)

    • Exact institutional sales percentage

    Q&A highlights

    3

    “First trigger will be the rate cut, which we are -- everybody is expecting, which should happen on 7th of Feb with the Reserve Bank policy. I think that rate cut is a very important thing for housing and for a home buyer because it affects him in many ways, number one.”

    Identifies key macroeconomic factors management believes will drive demand revival in the near term.

    asked by Yogesh Patil

    3 min read7 chapters

    Detailed Narrative

    01

    Q3 FY25 Performance Overview

    Kajaria Ceramics reported a challenging Q3 FY25 with consolidated revenue increasing by a modest 1% year-over-year to ₹1,164 crores. Despite this, tile volumes showed resilience, growing 6.7% to 28.90 million square meters. However, EBITDA margins remained soft at 12.78%, and Profit After Tax (PAT) saw a significant 25% decline to ₹78 crores, primarily attributed to lower realizations and initial losses from the new Sanitaryware unit in Morbi.

    02

    Segmental Performance and Challenges

    The Tiles segment recorded a 3% growth, reaching revenues of ₹1,041 crores. The Bathware segment also grew by 2.5% to ₹95 crores, though it incurred losses due to the new Morbi unit. The Plywood segment experienced a substantial decrease in revenue, falling to ₹8 crores from ₹34 crores in Q3 FY24, while the Adhesive segment showed strong growth, increasing to ₹20 crores from ₹13 crores.

    03

    Domestic and Export Market Dynamics

    The company faced sustained weakness in the domestic market, particularly in retail sales, which are currently very low. Export performance was also subdued, with India's tile exports falling 16% in value during the first 8 months of the current year, totaling ₹11,600 crores. This decline was largely due to the Red Sea crisis and uncertainty in the Gulf market, although management noted that freight rates for UK exports have begun to normalize, dropping from ₹4,000 to ₹1,750 per container.

    04

    Capacity Utilization and Nepal Project Update

    Kajaria's domestic tile plants operated at an impressive 105% capacity in the December quarter, with outsourced sales volume growing 17% year-over-year. The Nepal project, commissioned in September '24, achieved 70% utilization in Q3 FY25, and the company aims to increase this to 80-85% by March-April. A positive development for the Nepal project is the locking of interest rates at 9%, a significant reduction from the initial 14%.

    05

    Cost Management and Margin Outlook

    Management is optimistic about future EBITDA margin improvement, expecting them to reach 14-15% next year, driven by the stabilization of the new Sanitaryware plant and operating leverage from increased volumes. Employee costs, which saw an increase, are targeted to return to FY23-24 levels by FY26 through cost-cutting measures and anticipated sales growth. Fuel prices remained constant in Q3, with no significant change expected in Q4.

    06

    Market Share Gains and Distribution Strategy

    Despite a flat industry, Kajaria is actively gaining market share from smaller, less efficient players who are contemplating or undertaking shutdowns due to overcapacity. The company is expanding its distribution network, aiming to penetrate smaller towns across India, targeting Vidhan Sabha numbers (4110 locations) beyond its current 1,880 dealers, of which 460 are exclusive.

    07

    Outlook and Demand Revival Triggers

    The company maintains a cautious but optimistic outlook for demand in the near to medium term. Key triggers for demand revival include potential RBI rate cuts, expected around February 7th, and increased buying power resulting from government budget allocations. Management anticipates an overall volume growth of 8-9% for FY25 and expects things to improve as infrastructure investments by the government pick up in Q4 FY25 and Q1 FY26.

    This is an AI-generated summary of a publicly available earnings call transcript. It is for informational purposes only and does not constitute investment advice, a recommendation, or an endorsement. inve.money is not a SEBI-registered investment advisor. Please consult a qualified financial advisor before making any investment decisions.