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    Linc

    LINC
    Fast Moving Consumer Goods·11 Aug 2025
    Management Summary

    Linc Limited reported a 5.3% YoY revenue growth in Q1 FY26, but PAT declined 16.4% due to cost headwinds from Rupee depreciation and product mix. The company is progressing with strategic JVs for new product launches and market expansion, with Uniball JV trial runs expected in September. Management anticipates a reversal of volume degrowth in FY26 and is focused on premiumization and export-led growth, while navigating challenges in the competitive Rs. 10 pen segment and US tariffs.

    Highlights

    5
    • Revenue grew 5.3% YoY to Rs. 136.98 lakhs, driven by Linc brand portfolio and allied stationery products.

    • Net free cash position of Rs. 2,121 lakhs and cash flow from operations of Rs. 2,211 lakhs, indicating robust balance sheet.

    • Cash conversion cycle improved marginally to 59 days from 61 days, reflecting better working capital management.

    • Restructuring of the product portfolio is 'almost done', with focus shifting to new launches and premiumization.

    • New Pentonic pens in the Rs. 20-40 range have started gaining 'good traction', contributing to improved realizations.

    Concerns

    5
    • PAT declined 16.4% YoY to Rs. 705 lakhs, with a PAT margin of 5.1%, due to cost headwinds and product mix shifts.

    • Gross margin was impacted by 12-14% Rupee depreciation against the Japanese Yen, affecting Uniball imports.

    • US export shipments (8-10% of total exports) are on hold due to tariff situations, though management views this as temporary.

    • The Uniball JV operations are expected to begin by October '25, with a 'slight delay' from initial timelines.

    • The Deli brand has 'not performed as per our expectations', leading to a strategic shift in its approach.

    What Changed2

    vs Q2 FY26

    Guidance items3 → 13 (+10)Risks discussed4 → 5 (+1)

    Key financials

    Single quarter

    09 metrics
    1. 01Operating Income (Revenue)136.98 lakhs+5.3%YoY
    2. 02Operating EBITDA131.4 lakhs
    3. 03Operating EBITDA Margin9.6%
    4. 04PAT705 lakhs-16.4%YoY
    5. 05PAT Margin5.1%

    Capital allocation

    5
    high confidence
    CategoryHeadline
    M&A

    Mitsubishi Pencil Company (Uniball JV)

    joint venture · pending regulatory

    M&A

    Korean stationery manufacturer Morris (JV)

    joint venture · announced

    M&A

    Turkish Partner (JV)

    joint venture · integrated

    M&A

    Kenya Subsidiary

    Other · integrated

    Liquidity

    Cash ₹2,121 lakhs

    Generated Rs. 2,211 lakhs into cash flow from operations during the quarter.

    Guidance & targets

    13
    CategoryTargetPriority
    Market Share
    Total Addressable Market (TAM)
    Rs. 38,000 crores
    High
    Volume Growth
    Reversal of volume degrowth
    Reversal
    High
    New Product Launches
    Traction from new Pentonic pens (Rs. 20-40 range)
    Good traction
    Medium
    Exports
    Contribution to overall company growth
    Big growth driver
    High
    Overall Margin
    Impact of traded goods on bundled margin
    Not sacrifice much
    Medium
    Uniball JV
    Trial run for production in India
    Trial run
    High
    Uniball JV
    Gradual rollout of products
    Gradual rollout
    High
    Morris JV
    Expansion linked to Calcutta manufacturing facility
    Expansion
    High
    Morris JV
    Product launch from small facility
    Launch
    High
    EBITDA Margin
    Return to normal margin levels
    Gradually
    Medium
    Full Year Guidance
    Firm guidance for FY26
    To be provided
    Low
    Linc Brand Performance
    Performance for rest of FY26
    Much better than Q1
    Medium
    Pentonic Availability
    Availability of Rs. 20, 30, 40 range
    Close to 100%
    Medium

    Uniball JV trial run and gradual rollout

    Next quarter (Q2 FY26)
    CurrentExpected trial run in September 2025
    TargetSuccessful trial run and commencement of gradual rollout from October 2025

    Why it matters

    This JV is a key strategic initiative for new product categories and market expansion, with specific timelines provided for verification.

    We are expecting trial run to happen from September. ... Yes, September and we are expecting gradual rollout from October.

    How to verify

    capital_allocation.m_and_a[target='Mitsubishi Pencil Company (Uniball JV)'].status

    Risks & concerns

    5
    RiskSeverity

    PAT decline due to cost headwinds and product mix shifts

    PAT declined 16.4% YoY to Rs. 705 lakhs, with margin at 5.1%, primarily due to 12-14% Rupee depreciation against JPY impacting Uniball imports and strategic expenditure on modern trade channels. Management expects this to be a one-off and margins to normalize gradually.Management acknowledged

    medium

    Slight delay in Uniball JV operations

    The joint venture with Japan-based Mitsubishi Pencil Company is now expected to begin operation by October '25, with a 'slight delay' from initial timelines, though preparative work is on track.Management acknowledged

    low

    Slower than expected start for Kenya subsidiary

    The Kenya subsidiary has experienced a slower than expected start, but management remains committed to its long-term potential and continued investment.Management acknowledged

    low

    US export shipments on hold due to tariff situation

    8-10% of Linc's export business (1.5-2% of total revenue) to the US is currently on hold due to tariff situations. Management believes this is a temporary issue but is exploring alternative export opportunities through its Kenya subsidiary or Turkish JV if tariffs persist.Management acknowledged

    medium

    Increased competitive intensity and degrowth in Rs. 10 Pentonic pen category

    The Rs. 10 price point in the Pentonic category faces increased competitive intensity, leading to some degrowth. Management is focusing on innovation, such as a recyclable Pentonic pen, and expects traction from higher-priced pens to offset this.Management acknowledged

    medium

    Q&A highlights

    5

    “I will come back on this. We do not have data right now with me. But I will definitely come back on this, the exact portion of revenue from the new launches.”

    Management was unable to provide specific data on the financial contribution of new product launches, which are highlighted as key growth drivers.

    asked by Rakesh

    2 min read6 chapters

    Detailed Narrative

    01

    Q1 FY26 Financial Performance and Margin Dynamics

    Linc Limited reported a 5.3% year-on-year revenue growth in Q1 FY26, with operating income reaching Rs. 136.98 lakhs. Operating EBITDA stood at Rs. 131.4 lakhs, translating to a 9.6% margin. However, PAT for the quarter declined 16.4% year-on-year to Rs. 705 lakhs, resulting in a PAT margin of 5.1%. This decline was primarily attributed to cost headwinds, notably a 12-14% depreciation of the Rupee against the Japanese Yen impacting Uniball imports, and strategic expenditures on modern trade channels.

    02

    Strategic Diversification and Market Expansion Initiatives

    The company is actively pursuing diversification beyond pens into high-potential allied stationery categories such as markers, highlighters, and pencils. This strategy is expected to significantly expand Linc's total addressable market from Rs. 6,600 crores to approximately Rs. 38,000 crores. Recent product launches, including the SWYPE marker range and Pentonic mechanical pencil, have received positive initial consumer feedback, with full-scale rollout anticipated to contribute meaningfully in the near term.

    03

    Progress on Joint Ventures and International Operations

    Linc is advancing several key joint ventures. The Uniball JV with Mitsubishi Pencil Company, focused on the Rs. 50 market in India, expects trial runs in September 2025 and a gradual rollout from October, despite a slight delay. The Morris JV, linked to a new manufacturing facility in West Bengal scheduled for commissioning in Q4 FY26, will see initial product launches in August/September. The Turkish JV has commenced commercial production, targeting the Turkey market, while the Kenya subsidiary, despite a slower start, remains a focus for long-term growth and potential export diversification.

    04

    Challenges and Innovation in Writing Instruments Segment

    The Rs. 10 price point in the Pentonic pen category is experiencing increased competitive intensity, leading to some volume degrowth. To address this, Linc is innovating, having launched a recyclable Pentonic pen (made of 75% recycled material) in the Rs. 10 range, which achieved good sales volume. Concurrently, new Pentonic pens in the higher Rs. 20-40 range have gained good traction, contributing to improved realizations and are expected to drive future growth.

    05

    Deli Brand Strategy Reassessment and Linc Brand Leverage

    The Deli brand has not performed as per expectations, prompting a strategic reassessment. Linc is now leveraging the insights gained from Deli's calculator business to launch calculators under its own Linc brand at a lower price range. Management indicated that while the initial target for Deli was Rs. 75 crores, the overall contribution from these categories will likely be realized under the Linc brand, rather than directly through Deli, due to Deli's higher costs and broad portfolio.

    06

    Balance Sheet Strength and Working Capital Management

    Linc's balance sheet remains robust, supported by a net free cash position of Rs. 2,121 lakhs. The company generated Rs. 2,211 lakhs in cash flow from operations during the quarter. Asset productivity is healthy, with a fixed turnover of 4.26x, and the cash conversion cycle marginally improved to 59 days from 61 days in the previous quarter, reflecting efficient working capital management.

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