M & M — Q1 FY25 earnings call

Call held 31 Jul 2024

Management summary

M&M delivered a strong Q1 FY25 with broad-based market share gains across SUVs, LCVs, and tractors. Auto PAT grew 35% and farm grew 4% in a tough market. The company took a strategic price action on XUV700 to improve accessibility, while maintaining that the financial impact would be negligible due to operating leverage and cost reductions. Thar 5-door launch is imminent and expected to significantly expand the addressable market. Subsidiaries Mahindra Finance and TechM showed encouraging turnaround progress.

Highlights

  • Consolidated revenue up 10% YoY, consolidated PAT at ₹3,283 crores, up 20% excluding one-time gains from prior year

  • SUV market share up 130 bps, LCV up 160 bps, tractors up 180 bps — market share gains across all segments

  • Auto PBIT margin at 9.5% standalone, up 180 bps YoY; Farm core tractor margin at 19.7%

  • Auto volumes up 24% YoY in SUVs; mid-to-high teens growth guidance maintained for FY25

  • Mahindra Finance PAT at ₹497 crores, up 37% YoY; asset quality at 3.6% GNPA

  • XUV700 pricing action taken to improve brand accessibility — AX5 Select variant introduced below ₹20 lakh

  • Thar 5-door (Roxx) launch planned for August 15, expected to open up a wider segment

  • ROE at 19.4%, EPS growth target of 15-20% on a longer-term basis maintained

Key financials

  1. Consolidated Revenue +10%YoY
  2. Consolidated PAT ₹3,283 Cr +20%YoY
  3. Auto PBIT Margin 9.5%
  4. Farm PBIT Margin 18.5%
  5. Core Tractor Margin 19.7%
  6. ROE 19.4%

What they filed

Q1 FY27: revenue up 22.9%, net profit up 6.8% against the same quarter last year.

₹ Cr · quarterly
Line itemQ2 FY25Q3 FY25Q4 FY25Q1 FY26Q2 FY26Q3 FY26Q4 FY26Q1 FY27
Revenue28,919 30,964 31,609 34,143 35,080 +21%38,942 +26%39,601 +25%41,959 +23%
EBITDA5,270 4,894 4,938 4,944 6,520 +24%6,092 +24%5,611 +14%5,150 +4%
Net profit3,841 2,964 2,437 3,450 4,521 +18%3,931 +33%3,737 +53%3,685 +7%
How to read this

₹ crore, as filed. The percentage beside a figure is the change against the same quarter a year earlier — never the quarter before, which would make every seasonal business look like it collapses and booms each year.

Segment breakdown

SegmentRevenue GrowthPAT
Automotive16%₹1,330 Cr
Farm Equipment0%₹1,238 Cr
Mahindra Finance₹497 Cr
Growth Gems
Farm Machinery34%

Guidance & targets

Volume

  • SUV Volume Growth FY25 Volume · FY25 · High confidence Mid-to-high teens
    we stay with the mid to high teens as the objective for the year because with 3XO still ramping up with five door Thar coming in... we think we will easily get to mid to high teens

    — Rajesh Jejurikar, ED & CEO Auto and Farm

  • Domestic Tractor Industry Growth FY25 Volume · FY25 · Medium confidence ~5%
    we will stay with the 5% odd growth rate. But, based on the slide that I put out, there are several indications that things could be better than what we thought a month back

    — Rajesh Jejurikar, ED & CEO Auto and Farm

Profitability

  • EPS Growth Long-term Profitability · Long-term · High confidence 15-20%
    we feel pretty good that we will be on track to deliver 15% to 20% growth on a longer term basis on EPS

    — Dr. Anish Shah, Group CEO & MD

  • Effective Tax Rate FY25 Profitability · FY25 · High confidence 23-24%
    For FY25, it is going to be roughly around 23% effective tax rate, could be 23-24%

    — Amarjyoti Barua, Group CFO

Market Share

  • MHCV Market Share Target Market Share · 3-4 years · Medium confidence 5% then 7-8%

    From 3.9% today

    we would like to see 3.9, get back to 5, and then the 5 to 7, over a three-to-four-year period... As we get to 7%, 8% market share, it can actually be a 10,000-crore portfolio

    — Rajesh Jejurikar, ED & CEO Auto and Farm

Other

  • EV Three-Wheeler Full Penetration Other · By 2030 · Medium confidence 100%

    From ~20% current today

    we feel that by 2030 will be 100% and by 2030, the industry will not need incentives

    — Dr. Anish Shah, Group CEO & MD

  • Logistics Express Breakeven Other · Q2 FY25 · Medium confidence Breakeven
    the management team has promised to turn around and a breakeven by end of the current quarter that we are in and that's something that is on track

    — Dr. Anish Shah, Group CEO & MD

  • Farm Machinery Profitability Other · ~2 years · Low confidence Profitable
    The farm machinery we would expect a couple of years for us to start making money

    — Rajesh Jejurikar, ED & CEO Auto and Farm

Margin

  • BEV Per-Unit Margin vs ICE Margin · Steady state post-launch · Medium confidence Same per-unit margin as equivalent ICE at steady state
    once we get to a steady state, we would expect the per unit margin for BEV to be by and large the same as the equivalent ICE, but percentage cannot be maintained, the denominators are totally different

    — Rajesh Jejurikar, ED & CEO Auto and Farm

Risks & concerns

  • XUV700 price cuts may not be temporary despite being labeled 'anniversary promotion'

    medium

    Management insists negligible financial impact due to operating leverage and cost savings, but competitive pressure may prevent price restoration

    Analyst downplayed

  • Thar 3-door cannibalization from Thar 5-door launch

    medium

    Management admits uncertainty on cannibalization level — 'we don't fully know what is the level of cannibalization that may happen'

    Management acknowledged

  • LCV/pickup segment stagnation for 18-20 months

    medium

    Management admitted struggling to explain why LCV demand hasn't recovered despite improving rural economy indicators

    Both acknowledged

  • EV policy flux — FAME 2 to EMPS to FAME 3 transitions causing revenue leakage

    medium

    Every policy change requires re-certification; pipeline stocks in transition periods are not covered, causing losses

    Management acknowledged

  • US tractor market weakness — 10 straight quarters of de-growth in sub-100 HP segment

    medium

    OJA export growth partly reflects supply chain reallocation from other partners to Mahindra India, not purely organic market share gains

    Management acknowledged

  • Rubber commodity price inflation affecting tractor margins

    low

    Rajesh flagged rubber prices going up as a watchout for tractor margins given tyre sizes on tractors

    Management acknowledged

Areas of evasion (3)

  • Margin guidance explicitly refused
  • EV pricing for upcoming SUVs deflected to 2025
  • Exact channel stock figures not shared

Q&A highlights

2 direct
XUV700 price action rationale and financial impact Direct
we really don't expect much of a financial impact as a result of this, because of the other balancing factors... it's announced as an anniversary promotion. So, it's not a price drop, so we always have the option of going back to any price

Key pricing strategy signal — management positioned the discount as temporary and claims negligible margin impact, but market may perceive differently

Asked by Binay Singh

Demand environment sustainability and growth beyond FY25 Partial
we do not want to get locked into a situation where because we have said if we are going to do this margin, we do not take the right actions that we need to take in the market

Management explicitly refuses margin guidance, acknowledging the tension between growth investment and profitability — signals potential margin pressure ahead

Asked by Kumar Rakesh

LCV demand sluggishness despite rural recovery Direct
honestly I am struggling with... we are seeing tractor momentum and 65% of our pickups are in rural areas, why are we not yet seeing that segment pickup

Rare admission of uncertainty from management — LCV weakness for 18-20 months unexplained despite rural recovery signals, a potential risk to overall volume story

Asked by Sonal Gupta, HSBC Asset Management

3 min read 7 chapters

Detailed narrative

SUV Market Share Dominance Continues with 24% Volume Growth

M&M maintained its #1 position in SUVs with volume growth of 24% YoY in Q1 FY25, driven by strong traction in XUV 3XO and sustained demand for Scorpio N. SUV market share expanded 130 bps. Capacity has increased 3x in the last 4 years to 49,000 units/month, enabling management to gradually eliminate long waiting periods. The XUV 3XO attracted 25% first-time buyers and 20-25% hatchback upgraders, indicating successful segment expansion. Management reiterated mid-to-high teens growth guidance for FY25 with confidence.

XUV700 Strategic Price Reset to Drive Volume at Scale

M&M took a deliberate pricing action on XUV700, introducing AX5 Select below ₹20 lakh and running a 'third anniversary promotion' on higher variants. The price had increased ₹3.8-4 lakhs since launch due to commodity and chip premiums. Management argued this was essential as on-road prices crossing ₹30 lakh were becoming a barrier for volume growth beyond 6,000 units/month. Capacity has scaled from 3,500 to 10,000 monthly. XUV700 bookings surged 40-45% in July versus the prior month. Management claims negligible financial impact due to chip cost normalization, value engineering, and operating leverage.

Tractor Business Achieves Target 19.7% Core Margin Despite Flat Market

The farm equipment segment delivered 19.7% core tractor margin, reaching the long-targeted 19-20% band. Domestic market share hit 44.7% (seasonally higher in Q1). Volume grew 5% on market share gains despite a flat-to-slightly declining market. Multiple green shoots emerged: improving terms of trade for farmers, good July monsoons especially in previously drought-hit West and South regions, and increased government rural spending. Management maintained 5% industry growth guidance but indicated upside bias. Farm machinery revenue grew 34% to ₹265 crores.

Thar 5-Door Roxx Launch Poised to Expand Addressable Market

Management built significant anticipation for the Thar 5-door (Roxx) launch scheduled for August 15, 2024, describing it as opening up a 'pretty wide' new segment versus the lifestyle-limited 3-door. The current Thar 3-door faces some demand moderation as prospects adopt a wait-and-watch approach. Management acknowledged uncertainty on the cannibalization between 3-door and 5-door variants but expects total franchise volume to increase. Billings have been temporarily moderated to manage dealer inventory during this transition.

Mahindra Finance Turnaround Gains Traction

Mahindra Finance delivered PAT of ₹497 crores, up 37% YoY, with assets growing 23%. GNPA marginally increased to 3.6% from 3.4% (typical Q1 seasonality). Technology transformation reached a milestone with 100% branches under central processing. Management framed this as validation of the 3-year turnaround strategy initiated ~21 months ago. Anish Shah emphasized this business is 'finally unlocking its potential' after years of underperformance.

MHCV Trucks Business at Inflection Point

M&M's truck business reached cash breakeven with 3.9% market share in its addressable 80% of the market (up from 2.5% three years ago, targeting return to 5% and eventually 7-8%). At 7-8% share, management sees this as a ₹10,000 crore revenue opportunity versus current ~₹3,500 crores. The ICV portfolio is now well-established, and the profit pool in the industry is strong. However, Q1 was distorted as the 20% segment where M&M doesn't play saw 50-60% growth while M&M's addressable 80% saw -1% decline.

Electric Vehicle Strategy: Three-Wheeler Leading, Four-Wheeler Awaiting 2025

EV three-wheeler penetration reached ~20% in Q1, with management projecting 100% by 2030 when subsidies won't be needed. The MEAL (electric SUV) subsidiary is valued at up to $9 billion with investments from BII and Temasek, with valuation conversion linked to 2027 milestones. The last-mile mobility subsidiary is valued at ₹6,000+ crores with IFC and NIF Japan investments of ~₹1,000 crores. BEV margins will be reported separately from ICE. Management deflected specific EV pricing questions to 2025, maintaining that per-unit margins will match ICE equivalents at steady state.

This is an AI-generated summary of a publicly available earnings call transcript.