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    Rushil Decor Limited

    RUSHIL
    Consumer Durables·10 Nov 2025
    Management Summary

    Rushil Decor reported a mixed Q2 FY26, with consolidated revenue growing 2.3% YoY to INR 2,356 million, driven by operational normalcy post a Q1 fire incident and improved realizations. The MDF segment saw a marginal 1.3% YoY revenue decline but strong sequential growth, with value-added products contributing significantly. The laminate business grew 8.9% YoY, benefiting from the new Jumbo Laminate facility and expanded distribution. However, higher resin prices, export volume challenges, and initial costs for new capacities impacted overall profitability, leading to a net loss of INR 89 million for H1 FY26.

    Highlights

    6
    • Consolidated revenue for Q2 FY26 was INR 2,356 million, reflecting a 2.3% growth YoY and a strong 31.5% sequential increase.

    • Manufacturing facilities are operating at optimum levels, with business returning to full normalcy after the Q1 fire incident.

    • MDF domestic revenue grew 5.2% YoY, supported by strong demand in housing and furniture markets.

    • Blended realization improved 7.7% YoY for MDF, driven by a better product mix and disciplined pricing strategy.

    • Jumbo Laminate has started contributing to revenues, and trial production for Phase 2 (adding 1.6 million sheets per annum) has commenced.

    • The company expanded its distribution network by adding 10 new direct distributors and over 40 retailers/dealers.

    Concerns

    6
    • MDF segment revenue saw a marginal decline of 1.3% YoY in Q2 FY26.

    • Export volumes for MDF were lower YoY due to shipment delays, U.S. tariff-related uncertainty, and logistics challenges, leading to a 22.9% YoY decline in export revenue.

    • Higher resin prices and raw material sourcing issues impacted MDF performance, leading to a temporary plant shutdown.

    • Overall H1 FY26 revenue was lower by 8.9% YoY, and the company reported a net loss of INR 89 million for the half year due to the Q1 plant shutdown.

    • Laminate EBITDA margin for Q2 FY26 was 7.7%, impacted by upfront expenses for Jumbo Laminate and arrears of increment.

    • New capacities coming into the MDF industry are making price hikes difficult, as the company was unable to implement a price hike across all grades.

    What Changed2

    vs Q3 FY26

    Guidance items12 → 14 (+2)Risks discussed5 → 7 (+2)

    Key financials

    Single quarter

    06 metrics
    1. 01Revenue from Operations2,356 Mn+2.3%YoY
    2. 02Gross Profit1,059 Mn
    3. 03EBITDA225 Mn
    4. 04EBITDA Margin9.5%
    5. 05PAT51 Mn

    Segment breakdown

    • MDF Segment1,695 Mn75.1%
    • Laminate Segment562 Mn24.9%
    Donut· Share of Revenue

    Capital allocation

    3
    high confidence
    CategoryHeadline
    Capex

    Capex disclosed

    Debt

    0.4x EBITDA

    Liquidity

    Liquidity disclosed

    Received INR 114 million from government of Andhra Pradesh under the Industrial Development policy 2015-20, which includes power subsidy and stamp duty reimbursement.

    Guidance & targets

    14
    CategoryTargetPriority
    Capacity Utilization
    Jumbo Laminate Capacity Utilization
    30-40%
    Medium
    Capacity Utilization
    Jumbo Laminate Capacity Utilization
    50-55%
    Medium
    Capacity Utilization
    Optimal Jumbo Laminate Capacity Utilization
    85%+
    High
    Capacity Utilization
    Blended MDF Capacity Utilization
    90-95%
    Medium
    Revenue
    Peak Revenue from Jumbo Laminate (Phase 1 & 2)
    INR 150-175 crores
    Medium
    Revenue
    Total Laminate Segment Revenue (Optimal Capacity)
    INR 450-500 crores
    Medium
    Revenue
    Jumbo Laminate Export Revenue
    INR 25-30 crores
    Medium
    Revenue
    Overall Revenue
    INR 970 crores
    Medium
    Revenue
    Overall Revenue
    INR 1,100 crores+
    Medium
    EBITDA Margin
    Overall EBITDA Margin
    10-12%
    Medium
    EBITDA Margin
    Overall EBITDA Margin
    11%
    Medium
    EBITDA Margin
    Jumbo Laminate EBITDA Margin
    14-16%
    Medium
    EBITDA Margin
    Blended Laminate EBITDA Margin (with Jumbo)
    12-13%
    Medium
    Tax Rate
    Effective Tax Rate
    25.17%
    High

    Jumbo Laminate Capacity Utilization

    Q3 FY26
    CurrentNot optimal in Q2 FY26 due to certification delays
    Target30-40% in Q3 FY26

    Why it matters

    To track the ramp-up and contribution of the new Jumbo Laminate capacity to overall revenue and profitability.

    So now on the utilization from Q3 FY26 will be optimal on that level. Currently, the utilization won't be a higher side because of the certification is not in place. So the actual capacity utilization will be noted from Q3 and Q4 FY26.

    How to verify

    guidance_and_targets[metric='Jumbo Laminate Capacity Utilization'][target_period='Q3 FY26']

    Risks & concerns

    7
    RiskSeverity

    MDF Segment Revenue Decline

    Marginal 1.3% YoY decline in Q2 FY26 for MDF revenue.Management acknowledged

    medium

    Export Volume Challenges (MDF)

    Lower export volumes YoY due to US tariff uncertainty and logistics challenges, leading to 22.9% YoY decline in export revenue.Management acknowledged

    medium

    Raw Material Price Volatility (Resin)

    Higher resin prices and sourcing issues impacted MDF performance, leading to a temporary plant shutdown and a 1-1.5% margin impact.Management acknowledged

    medium

    Competitive Pressure (MDF)

    New capacities from competitors (Elixer, M5, Action Tesa, unorganized players) are making price hikes difficult in the MDF market.Management acknowledged

    medium

    Jumbo Laminate Ramp-up Delays

    Certification delays impacting optimal utilization of Jumbo Laminate in Q3 FY26, with ramp-up expected to be gradual.Management acknowledged

    low

    Laminate Margin Compression

    Q2 FY26 laminate EBITDA margin at 7.7% due to upfront expenses for Jumbo and arrears of increment, though underlying margin is higher.Management acknowledged

    medium

    H1 FY26 Net Loss

    Company reported a net loss of INR 89 million for H1 FY26, primarily due to the Q1 plant shutdown.Management acknowledged

    high

    Q&A highlights

    8

    “So basically, degrowth was because of two things. First was the resin pricing again because the resin plays a major role in our laminate as a raw material. So we did an evaluation that we go for a high-value production first. So the value-added products have played a substantial role over there. And we will be recovering that by this quarter as well.”

    Clarifies that export volume degrowth was a strategic choice to prioritize higher-margin products due to raw material constraints, rather than a demand issue.

    asked by Resha Mehta

    3 min read6 chapters

    Detailed Narrative

    01

    Q2 FY26 Consolidated Performance and Operational Recovery

    Rushil Decor reported a consolidated revenue from operations of INR 2,356 million for Q2 FY26, marking a 2.3% year-over-year growth and a significant 31.5% sequential increase. This strong sequential recovery was attributed to the normalization of operations across manufacturing facilities, particularly after the fire incident at the Andhra Pradesh MDF plant in Q1 FY26. The company achieved a gross profit of INR 1,059 million (44.9% margin) and an EBITDA of INR 225 million (9.5% margin), with a PAT of INR 51 million (2.2% margin).

    02

    MDF Segment: Strategic Focus Amidst Challenges

    The MDF segment's revenue for Q2 FY26 was INR 1,695 million, experiencing a marginal 1.3% year-over-year decline but a robust 36.4% sequential growth. Domestic revenue grew 5.2% YoY, driven by healthy demand in housing and furniture. However, export revenue declined 22.9% YoY due to U.S. tariff-related uncertainty and logistics issues. The segment's blended realization improved 7.7% YoY, with value-added MDF products contributing 45% by quantity and 56% by value. EBITDA for the segment stood at INR 183 million, achieving a 10.8% margin, with capacity utilization at 79%.

    03

    Laminate Business: New Capacity and Distribution Expansion

    The laminate business demonstrated strong growth, with Q2 FY26 revenue increasing 8.9% year-over-year and 22.9% sequentially to INR 562 million. Export revenue grew 8.9% YoY, supported by improved realization in premium products and expansion into new international markets. A significant development was the initial contribution from the Jumbo Laminate facility, and trial production for Phase 2, which adds 1.6 million sheets per annum, has commenced. The company also expanded its market reach by adding 10 new direct distributors and over 40 retailers/dealers, while maintaining 90% capacity utilization.

    04

    Profitability and Margin Headwinds

    Despite revenue growth, profitability faced headwinds. The MDF segment's performance was impacted by higher resin prices and raw material sourcing issues, which led to a temporary plant shutdown. The laminate segment's EBITDA margin for Q2 FY26 was 7.7%, a decrease from previous quarters, primarily due to upfront expenses associated with the Jumbo Laminate facility and arrears of increment. For the first half of FY26, the company reported a net loss of INR 89 million, largely attributable to the production loss in Q1 FY26 due to the fire incident.

    05

    Jumbo Laminate Ramp-up and Future Potential

    The Jumbo Laminate facility, a key growth driver, has started contributing to revenues. Management expects Q3 FY26 utilization for Jumbo Laminate to be 30-40%, increasing to 50-55% in Q4 FY26, with optimal utilization of 85%+ in the long term. The total capital expenditure for both Phase 1 and Phase 2 of Jumbo Laminate was approximately INR 100 crores, with a projected peak revenue generation of INR 150-175 crores by the end of FY27. The company also received INR 114 million from the Andhra Pradesh government under its Industrial Development policy.

    06

    Revised Outlook and Strategic Initiatives

    Rushil Decor has revised its overall revenue guidance for FY26 to INR 970 crores, down from the earlier INR 1,000 crores, but still incorporating contributions from Jumbo Laminate and new Singapore operations. For FY27, the company projects an overall revenue exceeding INR 1,100 crores, driven by the full ramp-up of Jumbo and expanded international presence. The overall EBITDA margin is expected to be in the range of 10-12% for FY26 and around 11% for FY27, with Jumbo Laminate targeting 14-16% EBITDA margins. The company continues its plantation and agroforestry initiatives for raw material availability and plans solar rooftop installations to reduce energy costs.

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