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    Sheela Foam

    SFL
    Consumer Durables·6 Nov 2025
    Management Summary

    Sheela Foam reported robust Q2 and H1 FY26 results, driven by strong volume growth in its mattress and e-commerce segments, coupled with significant EBITDA margin expansion. The Kurlon merger integration is progressing well, contributing to mattress growth, and Furlenco, a key investment, achieved profitability. The company is aggressively expanding its distribution network and focusing on premiumization, while managing the impact of declining raw material prices and outlining a clear debt reduction strategy.

    Highlights

    6
    • Consolidated core EBITDA margins above 10% for H1 FY26, demonstrating sustainable profitability.

    • Q2 FY26 core EBITDA grew 31% YoY to ₹177 crores, with a 210 bps margin expansion.

    • Mattress business volume grew 13% in Q2 FY26 (Sleepwell 14%, Kurlon 13%), and 11% in H1 FY26 (Sleepwell 18%, Kurlon 10%).

    • E-commerce business volume surged 73% in H1 FY26, indicating strong digital channel performance.

    • Significant distribution expansion with 420 net new showrooms opened in H1 FY26, targeting 800 by year-end.

    • Furlenco achieved PAT of ₹9 crores in H1 FY26 and an exit revenue run rate above ₹350 crores per annum, with plans for ₹500 crores turnover next year.

    Concerns

    3
    • Raw material prices (TDI, polyol) have continuously declined, impacting top-line numbers despite volume growth.

    • Realizations/ASPs for mattresses have stayed flat or are coming down, requiring focus on premiumization and direct channels.

    • Debt reduction to a debt-free status for India operations is projected to take 1.5 to 3 years, with net cash by FY28.

    What Changed1

    vs Q3 FY26

    Guidance items11 → 20 (+9)

    Key financials

    Single quarter

    05 metrics
    1. 01Consolidated Revenue₹1,696 Cr+5%YoY
    2. 02Consolidated Core EBITDA₹177 Cr+31%YoY
    3. 03Consolidated EBITDA Margin10.4%
    4. 04H1 FY26 PAT₹17 Cr
    5. 05H1 FY26 Normalized PAT₹35 Cr

    Segment breakdown

    Mattress Business (Volume Growth H1 FY26)
    11% Overall18% Sleepwell10% Kurlon
    Foam Business (Volume Growth H1 FY26)
    8% Overall11% Technical Foams8% Comfort Foams
    E-commerce Business (Volume Growth H1 FY26)
    73% Overall
    Lower-end Mattresses (Tarang & Aaram) (Volume Growth H1 FY26)
    58.0% Overall
    Mattress Business (Volume Growth Q2 FY26)
    13% Overall14.0% Sleepwell13% Kurlon
    Foam Business (Volume Growth Q2 FY26)
    9% Overall
    E-commerce Revenue
    ₹173 Cr FY25 Book Revenue₹200 Cr FY25 Dealer Price Revenue
    Tarang & Aaram Revenue
    ₹18 Cr Q1 FY26₹25 Cr Q2 FY26
    Furlenco (H1 FY26)
    ₹9 Cr PAT₹350 Cr Exit Revenue Run Rate₹6 Cr Cash Generation
    UAE Operations
    0.5 Mn Current Monthly Run Rate
    List

    Capital allocation

    4
    high confidence
    CategoryHeadline
    Capex

    Capex disclosed

    Debt

    Gross ₹1,000 crores · Net ₹800 crores

    M&A

    Furlenco

    acquisition · announced · Consideration ₹NaN (cash)

    Liquidity

    Liquidity disclosed

    Financial investments of ₹450 crores were used to pay down debt post-October.

    Guidance & targets

    20
    CategoryTargetPriority
    Profitability
    Consolidated Core EBITDA Margin
    above 10%
    High
    Profitability
    India Business EBITDA Margin
    12-12.5%
    Medium
    Profitability
    India Business EBITDA Margin
    14-15%
    Medium
    Revenue Growth
    India Business Top-line Growth
    12-15%
    Medium
    Production Volume
    Foam Production (India)
    80,000 metric tons
    High
    Distribution
    Net New Showrooms
    800
    High
    Distribution
    EBO Network
    10,000
    Medium
    ESG
    Captive Solar Energy Generation
    37%
    High
    ESG
    Waste Reduction
    13%
    High
    Furlenco Turnover
    Furlenco Turnover
    ₹500 crores
    High
    Debt
    Debt-free Status (India)
    debt-free
    Medium
    Debt
    Net Cash Status
    net cash
    Medium
    E-commerce Revenue
    E-commerce Book Revenue
    ₹200-275 crores
    Medium
    E-commerce Revenue
    E-commerce Dealer Price Revenue
    ₹280-290 crores
    Medium
    Revenue
    Tarang & Aaram Revenue
    ₹120-125 crores
    High
    Market Share
    E-commerce Market Share
    30%
    Medium
    Advertising & Promotion
    A&P Spend (Group)
    ₹25 crores higher
    High
    Capex
    FY27/28 Capex (India)
    ₹50-75 crores
    Medium
    Capex
    FY27/28 Capex (Overseas)
    ₹20-25 crores
    Medium
    Capex
    FY27/28 Capex (Group)
    ₹75-100 crores
    Medium

    Debt reduction progress (India)

    Next quarter (for asset monetization), 1.5-3 years (debt-free).
    CurrentNet debt ~₹450 crores (India), gross debt ~₹400 crores post-October after asset monetization.
    TargetFurther progress towards debt-free status.

    Why it matters

    Key capital allocation priority, impacts interest costs and financial flexibility.

    If we look at India, the way that we see for getting to debt-free is another one and a half to say two to three years. This will come out of two sources. Firstly, it will be from the monetization of the assets that we discussed about even the last time. So, Rs. 200 crore monetization was to happen, out of which we have already done Rs. 50 crores and another Rs. 150 crores is yet to happen, should be done in the current year.

    How to verify

    capital_allocation.debt.net_debt

    Risks & concerns

    2
    RiskSeverity

    Raw Material Price Volatility

    Declining raw material prices (TDI, polyol) have impacted top-line, though an increase is expected in 2-3 months.Management acknowledged

    medium

    Competition and ASP Decline

    Increased competition and flat/declining Average Selling Prices (ASPs) in the mattress and foam business, requiring focus on premiumization and direct channels.Analyst acknowledged

    medium

    Q&A highlights

    7

    “So, there is a program which is going with the outlets, enabling them to sell a higher-end mattress. That is one. ... on the e-commerce side we are increasing the sales through the brand.com, where it would be helpful in increasing or improving the margins as well as ASPs.”

    Addresses a key concern about pricing power and margin sustainability, highlighting premiumization and direct-to-consumer channels as drivers for improvement.

    asked by Rachna Kukreja

    3 min read7 chapters

    Detailed Narrative

    01

    Q2 & H1 FY26 Performance Overview and Margin Expansion

    Sheela Foam reported robust growth for Q2 and H1 FY26, with consolidated core EBITDA margins exceeding 10% for both periods. In Q2, revenue grew approximately 5% YoY from ₹1,622 crores to ₹1,696 crores. Core EBITDA saw a significant 31% YoY increase to ₹177 crores, resulting in a 210 bps margin expansion. For H1 FY26, the reported PAT was ₹17 crores, which normalizes to ₹35 crores after excluding one-time📎 impacts from MTM on foreign currency and financial investments.

    02

    Strong Volume Growth Across Mattress and Foam Segments

    The mattress business demonstrated strong volume growth, increasing by 13% in Q2 FY26 and 11% in H1 FY26. Within this, the Sleepwell brand grew by 14% in Q2 and 18% in H1, while Kurlon, post-merger, grew by 13% in Q2 and 10% in H1. The foam business also registered healthy volume growth of 9% in Q2 and 8% in H1, with technical foams growing 11% and comfort foams 8% in H1. Lower-end mattresses (Tarang and Aaram) saw a substantial 58% volume growth in H1 FY26.

    03

    Aggressive Distribution Expansion and E-commerce Momentum

    The company is aggressively expanding its distribution network, having opened 420 net new showrooms in H1 FY26, with a target to reach 800 by year-end. The long-term goal is to expand the EBO network to 10,000 outlets in the next 3-4 years, with a specific focus on Kurlon showrooms in West and North India. The e-commerce business exhibited exceptional performance, growing 73% in volume in H1 FY26, and is projected to achieve ₹200-275 crores in book revenue for FY26, up from ₹173 crores in FY25.

    04

    Kurlon Merger Integration and Strategic Reorganization

    The Kurlon merger received final NCLT approval, effective October 20, 2023, leading to restated comparative financial statements. This merger is seen as a significant opportunity for future growth, prompting a strategic reorganization. Mr. Rahul Gautam will now function as full-time CMD, Mr. Tushar Gautam has been elevated to Vice Chairman and Joint MD, and Mr. Rakesh Chahar continues as Deputy Managing Director, to guide the company's strategy and harness these opportunities.

    05

    Furlenco's Profitability and IPO Aspirations

    Furlenco, a key investment, achieved a PAT of ₹9 crores in H1 FY26 and is operating at an exit revenue run rate exceeding ₹350 crores per annum. The company is raising ₹125 crores in equity, with Sheela Foam contributing ₹30 crores to limit dilution. Management targets Furlenco to reach ₹500 crores turnover next year and believes that achieving ₹500-700 crores turnover with a 13-14% PBT margin could position it for an IPO.

    06

    Debt Reduction Strategy and Asset Monetization

    Sheela Foam reported a total net debt of approximately ₹800 crores (₹450 crores in India and ₹350 crores overseas). The company aims to become debt-free in India within 1.5 to 3 years, targeting a net cash position by FY28. This will be achieved through asset monetization, with ₹150 crores remaining from a ₹200 crores target, and annual cash flow generation of ₹100-150 crores. Post-October, the gross debt was reduced to approximately ₹400 crores after utilizing ₹450 crores of financial investments.

    07

    Raw Material Dynamics and Margin Management

    Declining raw material prices, with TDI reducing from ₹196 to ₹172 and polyol from ₹117 to ₹107, have impacted the top-line, particularly in foam-based products where price changes are passed on. While gross margins have improved, a significant portion of synergy benefits and raw material tailwinds are being reinvested into business robustness and growth initiatives. Management anticipates raw material prices to start increasing in the next 2-3 months, which could further influence margins and top-line.

    This is an AI-generated summary of a publicly available earnings call transcript. It is for informational purposes only and does not constitute investment advice, a recommendation, or an endorsement. inve.money is not a SEBI-registered investment advisor. Please consult a qualified financial advisor before making any investment decisions.