Skip to content

    Sheela Foam

    SFL
    Consumer Durables·15 May 2025
    Management Summary

    Sheela Foam reported a mixed Q4 and FY25, with strong volume growth in mattresses and significant cost savings from Kurlon integration. However, profitability was constrained by higher interest costs, depreciation, and consumer durable headwinds. The company is focused on distribution expansion, digital initiatives, and deleveraging the balance sheet over the next 2-3 years, while acknowledging challenges in B2B and international segments.

    Highlights

    6
    • Strong growth in standalone business in Q4 FY25, aided by Kurlon brand sales routed through SFL.

    • Cost rationalization initiatives led to ₹120 crores in annual cost savings, with an additional ₹130 crores already executed, expected to impact future performance.

    • Achieved high volume growth in the mattress segment for FY25, despite not fully reflecting in revenue due to volume-driven expansion.

    • Expanded distribution network by adding nearly 400 exclusive showrooms and 1700 dealers in FY25, with plans for 1000 new touchpoints in FY26.

    • Furlenco achieved its first full year of positive profitability in FY25, with an exiting ARR of ₹300 crores and ASP above ₹1,00,000.

    • Staqo (IT initiative) grew revenues by 61% YoY in FY25 with EBITDA margins of around 28%.

    Concerns

    5
    • Headwinds in consumer durables impacted FY25 sales, limiting achievement of double-digit EBITDA margins.

    • Profitability flow to the bottom-line was limited by enhanced interest costs from Kurlon acquisition debt and increased depreciation.

    • Lower raw material prices impacted revenue growth in Spain, and increased overheads from enhanced capacity impacted margins.

    • In Q4, B2B volumes were down significantly (15-30%) despite price increases, attributed to market conditions and unorganized sector competition.

    • International businesses (Australia, Spain) have remained stagnant in revenue terms since acquisition, raising questions about their future role.

    What Changed2

    vs Q1 FY26

    Guidance items13 → 8 (-5)Risks discussed4 → 5 (+1)
    Key financials

    Metrics

    6

    Periods

    2

    Q4 FY25

    2
    • Consolidated Revenue
      ₹850 Cr
    • Consolidated EBITDA Margin
      8.1%

    FY25

    4
    • Consolidated Revenue
      ₹3,500 Cr
    • Consolidated EBITDA
      ₹300 Cr
    • Consolidated EBITDA Margin
      8.3%
    • Consolidated Net Profit
      ₹100 Cr

    Capital allocation

    3
    high confidence
    CategoryHeadline
    Capex

    ₹75 crores

    Debt

    Gross ₹700 crores · Net ₹250 crores

    Liquidity

    Cash ₹450 crores

    Company plans to monetize real estate worth Rs. 200 crores to further improve liquidity and reduce debt.

    Guidance & targets

    8
    CategoryTargetPriority
    Revenue
    India Business Revenue Growth
    15% per annum
    High
    Profitability
    India Business EBITDA Margin
    13%-14% odd
    High
    Distribution
    New Showrooms/Touchpoints
    more than 1000
    High
    Sales
    Small-Town Initiatives (STI) Sales
    Rs. 100 crore mark
    Medium
    Volume
    B2B Volume Growth
    8%-10% CAGR
    High
    Capex
    Total CAPEX
    not exceed Rs. 75 crores
    High
    Debt
    Indian Balance Sheet Deleveraging
    fully deleverage
    High
    Growth
    E-commerce Growth
    60%, 70%, 80%
    Medium

    Remaining Synergy Realization

    Q2 FY26
    CurrentRs. 130 crores executed, partial impact in Q1 FY26
    TargetFull impact of Rs. 130 crores savings

    Why it matters

    Realization of these savings is crucial for improving profitability and achieving margin targets.

    So the major portion of the remaining Rs. 130 crores would come out like there was one of the biggest units which are under closure currently. We started it towards the later end of March, we had to give certain notices etc., this month. So that should fully happen maybe by the end of June. So we will have some part of that impact in June and the second quarter it will be full impact for that.

    How to verify

    key_financials.metrics[label='EBITDA Margin']

    Risks & concerns

    5
    RiskSeverity

    Consumer durables demand slowdown

    Headwinds in consumer durables impacted FY25 sales, limiting achievement of double-digit EBITDA margins.Management acknowledged

    medium

    Raw material price volatility impacting revenue

    Lower raw material prices in Spain limited revenue despite volume growth, and increased overheads from enhanced capacity impacted margins.Management acknowledged

    medium

    Increased interest cost from Kurlon acquisition

    Enhanced interest cost on debt for Kurlon purchase and increased depreciation limited profitability flow to the bottom line.Management acknowledged

    medium

    Market share erosion/ASP decline in core EBO/MBO channels

    ASP in EBOs and MBOs declined due to market conditions and unorganized sector competition, leading to flat value growth despite volume growth.Management acknowledged

    medium

    Stagnant international business performance

    Australia and Spain businesses have shown stagnant revenue since acquisition, raising questions about their future contribution.Analyst acknowledged

    low

    Q&A highlights

    8

    “Our analysis is that there is no issue or any structural problem... Many things have kind of happened together, but otherwise as we kind of come out of it, as we conclude the acquisition and the integration, we believe that the worst is behind as it will move forward.”

    Analyst questioned the lack of profitability despite the Kurlon merger, and management provided reassurance on integration progress and future outlook.

    asked by Arun Malhotra

    3 min read8 chapters

    Detailed Narrative

    01

    Q4 & FY25 Financial Performance Overview

    Sheela Foam reported consolidated revenues of ₹850 crores in Q4 FY25 with an EBITDA margin of 8.1% and a net profit of ₹22 crores. For the full FY25, consolidated revenues stood at ₹3,500 crores, EBITDA at ₹300 crores (8.3% margin), and net profit at ₹100 crores. While operational performance improved with gross margins reflecting ₹120 crores in annual cost savings, profitability was impacted by increased interest costs from the Kurlon acquisition debt and higher depreciation.

    02

    Kurlon Integration & Synergy Realization

    The integration of Kurlon Enterprise Limited (KEL) into Sheela Foam Limited (SFL) is progressing, with most Kurlon brand sales now routed through SFL, aiding revenue growth. The company has realized ₹120 crores in annual cost savings, primarily reflected in gross margins, and an additional ₹130 crores of savings have been executed. These further savings are expected to fully impact by Q2 FY26, stemming from plant rationalization (reducing from 18 to 12 facilities) and technical improvements.

    03

    Distribution Expansion & Market Penetration

    Sheela Foam is actively expanding its distribution network, having added nearly 400 exclusive showrooms and 1700 dealers in FY25. The company plans to add over 1000 new touchpoints in FY26, focusing on enhancing presence in MBOs and adding new distributor-owned outlets for both Sleepwell and Kurlon. Small-town initiatives (STI) are showing encouraging growth, with sales expected to reach ₹100 crore mark soon, supported by dedicated STI distributors.

    04

    B2B Segment Performance & New Product Development

    The B2B technical foam segment maintained steady volumes in FY25, with the company retaining its share in auto lamination. New products are being developed for industries such as aviation, ceramic filters, acoustics, and footwear insoles. The Comfort foam segment, which includes furniture cushioning, saw strong growth in both revenue and volume, expanding its dealer network by nearly 1000 new dealers. Management expects B2B volumes to grow at an 8-10% CAGR.

    05

    Digital Initiatives: Furlenco and Staqo

    Furlenco, the furniture rental business, achieved its first full year of positive profitability in FY25, with an exiting Annual Recurring Revenue (ARR) of ₹300 crores and Average Selling Price (ASP) above ₹1,00,000. Furlenco expanded into new cities like Indore, Kolkata, and Ahmedabad. Staqo, the IT initiative, continued its growth trajectory with revenues increasing by 61% YoY in FY25 and maintaining EBITDA margins around 28%, onboarding new clients across PSU, MSME, and private domains.

    06

    International Business Outlook

    In Australia, the company successfully received price increases from most customers, improving profitability. Spain saw over 15% volume growth, but lower raw material prices and increased overheads from enhanced capacity impacted revenue and profitability. Management acknowledged that international businesses (Australia and Spain) have remained stagnant in revenue terms since acquisition, and while they had a role, the priority is now firmly on the India business and mattress segment.

    07

    Capital Allocation & Debt Management

    The company's Indian balance sheet currently carries a debt of ₹700-750 crores against ₹450 crores in cash. Management aims to fully deleverage the Indian balance sheet within the next 2-3 years, partly through monetizing real estate worth ₹200 crores. This is expected to reduce the annual interest component from ₹100 crores to ₹10-15 crores. For FY26, the company targets a CAPEX not exceeding ₹75 crores across India and overseas.

    08

    Future Growth Strategy & Outlook

    Sheela Foam targets an India business revenue growth of approximately 15% per annum and EBITDA margins of 13-14% (potentially up to 15%) within the next 2-3 years. The strategy involves continued distribution expansion, focus on small-town initiatives, and leveraging the combined strength of Sleepwell and Kurlon brands. The company is not pursuing new acquisitions at present, prioritizing the integration and stabilization of existing operations.

    This is an AI-generated summary of a publicly available earnings call transcript. It is for informational purposes only and does not constitute investment advice, a recommendation, or an endorsement. inve.money is not a SEBI-registered investment advisor. Please consult a qualified financial advisor before making any investment decisions.