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    Stove Kraft

    STOVEKRAFT
    Consumer Durables·22 May 2025
    Management Summary

    Stove Kraft closed FY25 on a strong note with 6.3% revenue growth and significant margin expansion, driven by strategic initiatives and capacity additions. However, Q4 FY25 saw a revenue decline of 3.8% due to subdued demand and execution challenges. The company remains optimistic about future growth, targeting double-digit revenue and further margin improvement in FY26, supported by export expansion and new product launches.

    Highlights

    5
    • FY25 consolidated revenue grew 6.3% YoY to ₹1,449.8 crores, demonstrating a strong note for the year.

    • FY25 EBITDA margin expanded significantly by 170 bps to 10.4%, driven by improved profitability, disciplined execution, and cost optimization.

    • FY25 PAT increased by 12.9% to ₹38.5 crores, reflecting substantial efforts to improve financial performance.

    • The company expanded its retail footprint by adding 91 Pigeon EBOs in FY25, bringing the total to 262 stores across 91 cities and 20 states.

    • Commissioned a state-of-the-art cast iron foundry with an initial annualized capacity of 2.2 million pieces, scalable up to 4.4 million, positioning for future volume growth.

    Concerns

    4
    • Q4 FY25 consolidated revenue declined by 3.8% YoY to ₹313 crores, falling short of expectations.

    • Q4 FY25 Profit Before Tax (PBT) was ₹1.5 crores, a decline from ₹2.7 crores in Q4 FY24.

    • The quarter was characterized by a subdued demand environment, elevated inflation, cautious consumer sentiments, and muted discretionary spending.

    • Experienced inventory buildup due to challenges in executing export orders (transition to ceramic coating) and component import delays during Chinese New Year.

    What Changed2

    vs Q1 FY26

    Guidance items8 → 12 (+4)Risks discussed5 → 4 (-1)
    Key financials

    Metrics

    13

    Periods

    2

    Q4 FY25

    7
    • Revenue
      ₹313 Cr
      YoY-3.8%
    • Gross Profit
      ₹120.8 Cr
      YoY+0.1%
    • Gross Margin
      38.6%
    • EBITDA
      ₹29.5 Cr
      YoY+18.8%
    • EBITDA Margin
      9.4%

    FY25

    6
    • Revenue
      ₹1,449.8 Cr
      YoY+6.3%
    • Gross Profit
      ₹552.5 Cr
      YoY+9.6%
    • Gross Margin
      38.1%
    • EBITDA
      ₹150.7 Cr
      YoY+26.8%
    • EBITDA Margin
      10.4%

    Capital allocation

    2
    high confidence
    CategoryHeadline
    Capex

    ₹25 crores

    Debt

    Debt disclosed

    Guidance & targets

    12
    CategoryTargetPriority
    Store Expansion
    New stores added
    90-100 stores
    High
    Store Expansion
    New stores added per quarter
    25 stores
    High
    Export Contribution
    Share of overall revenue
    25%
    High
    Export Growth
    YoY growth rate
    upwards of 50%
    High
    Overall Revenue Growth
    YoY growth rate
    double digits
    Medium
    Gross Margin
    Improvement
    at least 1%
    High
    EBITDA Margin
    Improvement
    at least 1%
    High
    EBITDA Margin (Retail)
    Target margin
    upwards of 12%
    Medium
    Manufacturing Capacity
    Revenue potential
    ₹2,500 crores
    High
    IKEA Business
    Revenue contribution start
    end of Q3 FY26 / early Q4 FY26
    High
    Outdoor Cooking Products
    Manufacturing start
    Q4 FY26
    Medium
    Chimney Sales
    Sales from own plant
    starting next month (June 2025)
    High

    Overall Revenue Growth

    Next quarter (Q1 FY26)
    CurrentQ4 FY25: -3.8% YoY, FY25: 6.3% YoY
    TargetDouble-digit growth for FY26

    Why it matters

    To assess if the company can achieve its ambitious double-digit growth target for the full year, especially after a weak Q4.

    We will grow by double digits, sir. For this year, the higher growth will come from our export business.

    How to verify

    key_financials.metrics[label='Revenue (Q1 FY26)'].yoy_growth

    Risks & concerns

    4
    RiskSeverity

    Softness in demand and muted discretionary spending

    Q4 FY25 was a subdued quarter due to elevated inflation, cautious consumer sentiments, and muted discretionary spending.Management acknowledged

    medium

    Transition challenges in nonstick cookware for exports

    Moving from PTFE to ceramic coated cookware for exports involves a learning curve, though it is stabilizing.Management acknowledged

    low

    Challenges in institutional and microfinance business channels

    The institutional and microfinance businesses were fully impacted in Q4, contributing to lower revenue.Management acknowledged

    medium

    Inventory buildup due to execution and supply chain issues

    Inability to complete export orders and component import delays during Chinese New Year led to higher inventory levels.Management acknowledged

    medium

    Q&A highlights

    8

    “The quarter was a subdued quarter. It was not as per our plan. There was softness in the demand. And particularly, of course, there was a lower revenue in the GT. But there was also impacted by three other factors. Our institutional business, also that comprises of the microfinance business, were impacted fully. We have now moved from pure non-stick cookware to ceramic cookware for our export.”

    Addresses the reasons behind the unexpected volume decline in the quarter, highlighting demand softness and strategic transitions.

    asked by Praneet from Samatva Investments

    3 min read7 chapters

    Detailed Narrative

    01

    Q4 FY25 Performance and Challenges

    Stove Kraft reported a consolidated revenue of ₹313 crores for Q4 FY25, marking a 3.8% year-on-year decline from ₹325.2 crores in Q4 FY24. Gross profit saw a marginal increase of 0.1% to ₹120.8 crores, with gross margins improving by 150 basis points to 38.6%. EBITDA grew by 18.8% to ₹29.5 crores, with EBITDA margin expanding by 180 basis points to 9.4%. However, Profit Before Tax (PBT) decreased from ₹2.7 crores in Q4 FY24 to ₹1.5 crores in Q4 FY25. The quarter was characterized by subdued demand, elevated inflation, cautious consumer sentiments, and muted discretionary spending, particularly impacting the institutional and microfinance businesses.

    02

    FY25 Full Year Performance Highlights

    For the full fiscal year 2025, Stove Kraft delivered a robust performance with revenues of ₹1,449.8 crores, representing a 6.3% year-on-year growth over FY24. Gross profit increased by 9.6% to ₹552.5 crores, with gross margins expanding by 120 basis points to 38.1%. EBITDA saw a significant growth of 26.8% to ₹150.7 crores, and EBITDA margin improved by 170 basis points to 10.4%. Profit After Tax (PAT) grew by 12.9% to ₹38.5 crores, with PAT margin improving from 2.7%, reflecting the company's strategic focus on improving profitability through disciplined execution and cost optimization.

    03

    Strategic Initiatives and Capacity Expansion

    FY25 was a defining year marked by several strategic initiatives. The company partnered with IKEA to develop and supply cookware products for their global network, with initial revenues expected by end of Q3 FY26 or early Q4 FY26. A state-of-the-art cast iron foundry was commissioned with an initial annualized capacity of 2.2 million pieces, scalable to 4.4 million pieces. New product segments like grooming (BLDC dry air dryer, men's trimmer) and outdoor cooking products are being introduced, with outdoor cooking products manufacturing expected by Q4 FY26 and chimney sales from own plant starting June 2025.

    04

    Retail Footprint Expansion and COFO Model

    Stove Kraft made a strategic transition from a company-owned, company-operated (COCO) model to a company-owned, franchisee-operated (COFO) model to accelerate retail footprint expansion in a capital-efficient manner. The Pigeon Exclusive brand outlets network grew from 171 stores in FY24 to 262 stores by March 31, 2025, adding 91 stores during the year. The company plans to add another 90-100 stores in FY26, with an endeavor to open around 25 stores every quarter, all under the COFO/FOFO model. The accounting impact of lease rentals resulted in an additional ₹3.5 crores below EBITDA for Q4 FY25 and ₹9.17 crores for FY25.

    05

    Export Market Focus and Growth Drivers

    The company sees significant opportunity in export markets, driven by retailers seeking alternative supply chain partners outside China. Stove Kraft is transitioning from PTFE to ceramic-coated cookware for exports and developing outdoor cooking products for export markets. Exports contributed about 12% to overall revenue in FY25, and management expects this to grow upwards of 50% in FY26, crossing 25% of total revenue in the next three years. The company's manufacturing capacity, which was ₹400 crores, can now support up to ₹2,500 crores of production.

    06

    Margin Improvement Strategy and Outlook

    Management is confident in achieving industry-based gross margins, driven by backward integration, manufacturing efficiencies, and potential for strategic price increases. Despite export gross margins being lower than domestic brand margins, the company aims to improve overall gross margins by at least 1% and EBITDA margins by at least 1% in FY26. The retail business, once mature, is expected to achieve EBITDA margins upwards of 12%.

    07

    Future CAPEX and Capital Allocation

    Having completed significant investments in manufacturing facilities (over ₹400 crores in the past 4-5 years), the company's future CAPEX plans are modest. For FY26, the annual CAPEX for retail store expansion and tooling is projected to be not more than ₹25 crores. Including accounting impacts for retail stores, the total outlay will not exceed ₹40 crores annually. Management expects the cost of borrowing to decrease with additional cash flows, indicating a focus on financial efficiency.

    This is an AI-generated summary of a publicly available earnings call transcript. It is for informational purposes only and does not constitute investment advice, a recommendation, or an endorsement. inve.money is not a SEBI-registered investment advisor. Please consult a qualified financial advisor before making any investment decisions.