Detailed Narrative
CY2024: Strong All-Round Growth
VBL delivered 23.2% volume growth (11.4% India organic + SA/DRC inorganic) with 30.5% EBITDA growth and 105bps margin expansion to 23.5%. Gross margins expanded 165bps to 55.5% from strategic PET procurement and backward integration. India capacity expanded 45% over 2 years. Company became net debt-free post Rs 75,000M QIP. Low/no sugar products reached 53% of volumes.
South Africa Integration Year One
SA delivered 12.5% volume growth in first operating year. Key strategic shifts: reducing modern trade reliance (40-45% of market) to focus on general trade (60-65%, better margins). PepsiCo brand sales growing while non-profitable packs discontinued. Visi-cooler placements exceeded cumulative total of previous operators. Backward integration planned but 1 year away. Margins structurally lower at ~10-12% but expected to improve to India-like levels over 2-3 years.
Competition Narrative
Management consistently frames competition (Campa/Reliance) as market-expanding. India reaches only 4M of 12M FMCG outlets, adding 400-500K outlets annually. 20% of India market was always B-brand at lower prices. Management sees no growth dent and maintains double-digit guidance. Analysts pressed on retailer margin arbitrage (Campa offering higher retail margins) but management dismisses near-term impact.
Capacity and Portfolio Expansion
CY2025 CAPEX of Rs 31,000M includes 4 greenfield India plants adding 20-25% capacity. Snacks business starting in Morocco (USD 25-30M expected CY2025), Zimbabwe and Zambia. Tanzania/Ghana SPA signed pending regulatory approvals. Low/no sugar portfolio at 53% with zero sugar variants across Pepsi, 7UP, Gatorade and mid-cal for Mirinda, Sting.