Detailed Narrative
Italy B2C Expansion and Digital Strategy
Brightstar has significantly enhanced its MyLotteries play app in Italy, launching a full range of digital gaming options including eInstants, eDraw, iCasino, and sports betting. The company completed an upgrade of 33,000 retail point-of-sale terminals to improve sales velocity and support future game innovation, with plans to leverage the retail network for digital adoption. Approximately 23,000 retailers have been recruited to drive digital account activation, with player engagement efforts starting in Q3.
Sao Paulo Greenfield Opportunity
The company successfully launched digital lottery operations in Sao Paulo, Brazil, just six months after securing a 15-year concession. Sao Paulo, with 46 million residents, represents a substantial long-term growth opportunity, establishing a foundation for an entirely new lottery operation. Retail lottery operations are planned for later this year, with significant growth expected as retail comes online in 2027.
Operational Efficiency and Cost Optimization (OPtiMa 3.3)
Brightstar initiated the third phase of its multi-year OPtiMa program, accelerating its savings target from $80 million to $100 million against a 2024 baseline. This phase focuses on management structure changes, including reducing executive layers and consolidating functions, as well as optimizing the global real estate footprint by embracing hybrid work arrangements. $70 million of the savings are expected by the end of 2026, with the remainder in 2027 and 2028.
Shareholder Returns and Capital Allocation
The company returned $140 million to shareholders year-to-date, comprising $85 million in cash dividends and $55 million in share repurchases. With the final Italy Lotto license payment completed, net debt leverage stands at 3.24x, better than expected. Brightstar maintains $1.7 billion in total liquidity and has a remaining share repurchase authorization of $175 million, signaling continued commitment to shareholder returns.
Investment in Systems and Technology
Brightstar is making significant investments in its system area to maintain its leadership position in lottery operations, focusing on accelerating investment in systems and infrastructure. This includes improving digital offerings in Italy and iLottery globally, and positioning the company to compete effectively in a dynamic environment, particularly with the integration of AI capabilities for efficiency and player experience optimization.
U.S. and Global Lottery Performance
Global same-store sales increased 1.5% in Q2, an acceleration from Q1, driven by stronger U.S. sales (multistate jackpots, instant/draw games) and Italy (instant tickets, multiplier games, new EUR 30 game). iLottery wagers were up 22% in H1, with 23% growth in Italy and 29% in the U.S. The company secured multiyear contract extensions with Oregon and Washington state lotteries, and FM contract extensions in Mauritius and Slovakia.