Detailed Narrative
AI Integration and Vega's Impact
Webull is at the forefront of AI integration in the investing industry, notably with the launch of Vega, an AI assistant for trading and platform guidance. Vega provides real-time insights, AI-generated trading ideas, market data, and portfolio monitoring. Since its launch a few months ago, Vega assists 1.2 million global users weekly, with 10% of weekly active users deploying the tool and answering over 10 million questions. AI is also being integrated across customer service, R&D, and internal operations to optimize and scale the global business.
Strategic Global Expansion
Webull continued its global expansion in 2025, now operating in 14 countries. Funded accounts outside the U.S. reached over 760,000, and APAC customer assets surpassed $3 billion. The company launched its platform in the Netherlands and secured licenses in 4 additional EU markets (Germany, Italy, Spain, Portugal). The partnership with Meritz Financial Group has facilitated over $1 billion notional in equity trading for Korean investors, with expectations for significant growth.
Growth in Customer Assets and Deposits
Customer assets reached an all-time high of $24.6 billion in Q4 FY25, an 81% year-over-year increase and a $3.4 billion sequential increase. This growth was supported by record net deposits of $3.9 billion in Q4, a 225% year-over-year increase, bringing cumulative net deposits for the full year to $8.6 billion. This reflects successful marketing campaigns targeting high-net-worth active traders.
Product Diversification and Innovation
Webull expanded its product offerings significantly in 2025. This included the reintroduction of crypto trading for U.S. customers via the Webull Pay acquisition, and launches in Australia and Brazil. Prediction markets were introduced, with over 162 million contracts traded in Q4, including 81 million in December alone. The company also launched BlackRock model portfolios for robo-advisor services and expanded Webull Premium, its subscription service, to 102,000 subscribers.
Operating Leverage and Marketing Strategy
Despite a 62% year-over-year increase in adjusted operating expenses in Q4, primarily due to marketing and branding investments, Webull achieved a 13% adjusted operating profit margin. Management emphasized that marketing spend is strategic and performance-based, focused on customer and AUM acquisition. Excluding marketing, the cost base is well-controlled, with a 45% operating profit margin in Q4, demonstrating strong operating leverage. The company expects to scale revenues ahead of expenses over time⏳.
B2B Opportunities
Building on its partnership with Meritz, Webull plans to significantly expand its B2B platform in 2026. The company sees substantial opportunities to offer its solutions to brokerage firms, high-net-worth individuals, family offices, and wealth advisors, leveraging its competitive pricing, technology, global presence, and product diversification. Management anticipates the B2B business could become equal to or greater than its retail business in the next several years.