Detailed Narrative
Kentucky Derby Enhancements and Performance
Churchill Downs continues to invest in the Kentucky Derby experience, with the $285 million Victory Run project on track for completion before the 2028 Derby, adding premium suites and dining. For the 2027 Derby, temporary seating and cabanas will be installed in the infield, alongside infrastructure improvements. These investments contributed to record Q2 performance, including a $10 million increase in broadcast revenue, over 24 million peak viewers (up 12%), and 500 million social media impressions (up 84%) for Derby Week, which welcomed over 386,000 guests.
Strategic Review of Regional Gaming Properties
The company commenced a strategic review of its wholly owned regional gaming properties, exploring options to sell nine assets: Calder Casino (FL), Terre Haute Casino (IN), Hard Rock Casino (IA), Oxford Casino (ME), Ocean Downs (MD), Harlow's and Riverwalk Casinos (MS), del Lago (NY), and Presque Isle (PA). This move aims to maximize shareholder value by selling properties individually or in small groups, with Macquarie Capital engaged to assist. The Fair Grounds properties in Louisiana will be retained due to their strategic importance to horse racing.
Core Strategy Pillars and Future Growth
Churchill Downs is anchoring its long-term strategy on three core pillars: the Kentucky Derby, Historical Racing Machines (HRMs), and TwinSpires. The Kentucky Derby will see continued investment to expand its relevance, reach, and earnings power. HRMs will focus on developing and optimizing venues in Virginia, Kentucky, and New Hampshire, leveraging Exacta technology and electronic table games. TwinSpires aims to expand interest and participation in horse racing wagering through innovation and broader distribution.
Virginia HRM Market Dynamics and Expansion
In Virginia, the opening of the Petersburg Casino has created near-term competitive pressure on Central Virginia properties like Richmond and New Kent. The company is responding with targeted marketing and guest engagement initiatives to stabilize performance. Churchill Downs plans to run referendums in Pulaski and Amherst County to further expand its HRM footprint, believing these underserved markets offer attractive growth potential and aiming to optimize its 5,000-machine allocation across the state.
Pennsylvania Gray Games Ruling Impact
The Pennsylvania Supreme Court recently ruled that 'skill games' are illegal gaming devices, with a grace period for removal ending October 15. This decision is expected to benefit regulated gaming operators like Churchill Downs' Presque Isle property, which has faced cannibalization from an estimated 70,000 to 100,000 illegal machines. The company views this as a positive development for the regulated gaming industry, ensuring fair competition and adherence to tax and regulatory frameworks.