Detailed Narrative
Pet Industry Dynamics and Chewy's Position
The pet industry is uniquely attractive, driven by increasing pet humanization, premium product adoption, and expanding lifetime value per household, leading to resilient demand across economic cycles. Chewy expects 2026 dynamics to largely mirror 2025, with low single-digit industry growth, predominantly volume-driven with little to no pricing contribution. Chewy aims for share-gaining growth through its differentiated operating model, powered by over 80% of net sales on Autoship and supported by a world-class fulfillment network, delivering best-in-class consumer satisfaction.
Strategic Priorities: Chewy Vet Care
Chewy opened 10 new vet practices in 2025, reaching 18 locations across 5 states, meeting the high end of its target range. Performance continues to exceed expectations, supported by strong utilization and high customer/veterinarian satisfaction. Chewy Vet Care (CVC) is driving compelling ecosystem-wide value, serving as a customer acquisition engine and engagement flywheel, deepening relationships with high-value health customers. CVC is identified as the fastest NSPAC compounder in the business, representing a powerful growth vector and key pillar of value creation.
Strategic Priorities: AI Integration
Chewy is embedding AI across key layers of its business, including the purchase experience (improving search relevance, product discoverability, personalization), service and operations (customer service, fulfillment, pharmacy, marketing operations), and supply chain. AI-driven efficiencies are expected to contribute a low tens of millions of dollars benefit in 2026, with a meaningful step-up to approximately $50 million or more in annualized savings by 2027 as these capabilities scale. The company is also following Agentic Commerce models, viewing them as a future incremental demand and distribution channel.
Strategic Priorities: Chewy Private Brands
Following the launch of its fresh brand, Get Real, in Q2 last year, Chewy is launching 'Chewy Made' in April 2026. This unified owned brand platform is designed to deliver trusted, high-quality products and drive durable, profitable growth. It will expand assortment across dog and cat consumables, including accessible price points for dog food and broader cat nutrition, and consolidate existing brands for a more streamlined customer experience. The goal is to achieve low to mid-teens penetration of net sales for private brands, with approximately 500 basis points higher gross margin than the base business.
Capital Allocation and Share Repurchases
Chewy's capital allocation priorities remain unchanged: advancing strategic initiatives where returns are attractive, maintaining a strong balance sheet, and returning excess cash to shareholders. The company repurchased approximately 6.8 million shares, spending $257 million on share repurchases in 2025. Management expects the level of share repurchase activity to increase in 2026, reflecting strong cash generation and their view of the current valuation.
Industry Normalization and Growth
Management characterized the current industry growth backdrop as low single-digit, predominantly volume-driven, without a meaningful rebound in pet household formation or significant pricing contribution. A normalized industry would see household formation return to 1% to 2% and pricing to 1.5% to 2%, leading to mid-single-digit overall growth rates. Chewy's current forecast does not assume an accelerating environment, but if the industry backdrop improves, the company expects its share gains and other metrics (top line, profitability, free cash flow) to accelerate.