Detailed Narrative
Strategic Initiatives and Ecosystem Expansion
New Oriental is expanding its strategic initiatives, notably with 'New Oriental Home,' a platform designed to serve the entire family unit. This platform integrates education services, East Buy offerings, and cultural tourism products into a unified ecosystem, demonstrating strong early traction with over 950,000 registered families across 69 pilot cities. It has achieved cumulative activity participation rates of around 70% and a 23% campaign activation rate, enhancing customer retention and cross-selling while lowering acquisition costs.
East Buy's Growth and Strategy
East Buy remains a significant contributor, committed to '3 high' product standards (safety, quality, cost performance). It has expanded its multi-platform live streaming strategy to 18 channels and launched innovative operational programs. For FY27, East Buy plans to accelerate private label expansion, scale R&D, advance its app membership ecosystem, and leverage New Oriental's network for offline experience footprint expansion, optimizing supply chain and operational efficiency.
AI Integration and Product Innovation
The company is embedding AI across its ecosystem, investing $31.2 million in its OMO platform this quarter. A proprietary AI-powered personalized learning platform has successfully completed its first deployment phase, achieving meaningful sales within 25 days. AI is used to enhance existing educational products, develop new solutions, and improve internal operational efficiency, aiming to differentiate New Oriental and save labor costs.
Capacity Expansion and Utilization
In FY26, New Oriental added 13% new capacity. For FY27, it plans to open 10% to 15% new capacity, primarily in top-performing areas. Management expects top-line growth to outpace capacity expansion, leading to an increased average utilization rate in existing learning centers. This disciplined approach, combined with improved student retention, supports margin expansion.
Cost Control and Operational Efficiency
New Oriental has been actively implementing cost control measures, saving approximately $100 million in FY26. The company is now entering Phase 2 of its cost control strategy, focusing on management team restructuring and leveraging AI to reduce staff costs. These efforts are expected to yield greater savings in FY27 and contribute to margin expansion across business lines, including the overseas-related business.