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Gray Media (GTN) Q2 FY26 earnings call: guidance and Q&A

Earnings call· Jun 2026 (Q2 FY26)· Communication Services· Aug 7, 2026

Source: earnings call transcript

Executive summary

Gray Media Q2 FY26 — Strong Political Revenue and Strategic Acquisitions Drive Deleveraging

Gray Media delivered strong Q2 FY26 results, driven by robust political advertising and strategic acquisitions that exceeded revenue guidance. The company is actively deleveraging, utilizing political cash flows and opportunistic debt repurchases, while integrating new assets and expanding local sports content. Management anticipates continued political strength and operational efficiencies despite ongoing macroeconomic turbulence impacting core advertising.

Highlights

5
  • Total revenue of $839 million exceeded adjusted guidance by $9 million and increased 9% year-over-year.

  • Political revenue reached $83 million, significantly above guidance of $60 million to $70 million, trending ahead of prior election cycles.

  • Net retransmission revenue was $150 million, above guidance, with all contracts in place until 2027.

  • Digital momentum continued with 12% year-over-year growth in Q2, complemented by a 5% increase in new local direct business.

  • Successfully closed 3 acquisitions and a swap, adding 4 new markets and 14 stations, and redeemed $50 million of preferred equity and repurchased $120 million of debt.

Concerns

4
  • Core advertising revenue was down mid-single digits on an adjusted basis in Q2, with some softness unrelated to political crowd out.

  • Corporate expenses included elevated transaction costs, impacting overall profitability.

  • Automotive vertical was down 2-3% on a same-station basis in Q2, though pacing up slightly in Q3.

  • Some consumer-facing categories like restaurants, supermarkets, and services are seeing softer demand.

Guidance & targets

CategoryTargetConfidence
Political revenue
$60 million to $70 million
high materiality
High
Political revenue
$165 million to $185 million
high materiality
High
Core advertising
flat year-over-year performance
medium materiality
Medium
Company-wide CapEx estimate
$120 million to $130 million
medium materiality
High
Full year tax guide
$80 million to $100 million
medium materiality
High
EBITDA
up slightly
high materiality
Medium

Product announcements

ProductTypeDetails
Atlanta Hawks gamesexpansion
CBS soap opera at Assembly Atlantaupdate
Quickplay platform transitionmilestone

Deals & partnerships

Allen Media Group Acquisition of stations in 7 markets.

Part of transactions closed in Q2 2026.

Block Communications Acquisition of stations in 3 markets.

Part of transactions closed in Q2 2026.

E.W. Scripps Station swap.

Part of transactions closed in Q2 2026, swapped 3 markets to Scripps.

SagamoreHill Acquisition of stations in 2 markets.

Part of transactions closed in Q2 2026.

American Spirit Media Acquisition of non-licensed assets.

Acquired non-licensed assets on July 1, which had been under a shared service agreement for over a decade. License assets expected to close in Q4 2026.

WHPM Acquisition of Fox affiliate in Hattiesburg, Mississippi.

Acquired on July 1. License assets expected to close in Q4 2026.

Atlanta Hawks Agreement to broadcast Atlanta Hawks regular season games. through the 2028-29 season

Brings 70-75 regular season games and over 200 hours of program information to WANF and Peachtree Sports networks, produced by Raycom Sports.

Risks & headwinds

Macroeconomic turbulence Near-term

Core advertising down mid-single digits (adjusted) in Q2 FY26; some consumer-facing categories seeing softer demand.

Mitigation:Leveraging newly acquired stations, focusing on efficiency, and expecting political revenue to offset.

Political crowd out Q3 and Q4 FY26

1 point decline in core advertising in Q2 FY26.

Mitigation:Offset by strong political advertising revenue, which has higher margins.

Attorney general scrutiny Ongoing

Not quantified, but noted as a 'unique and unprecedented third regulatory structure'.

Mitigation:Working to explain the benefits of TV station consolidation to attorney generals.

Production pipeline slowness at Assembly Atlanta Near-term

Not quantified, but noted as 'slowness to the production of films'.

Mitigation:Attributing to industry-wide issues stemming from prior strikes and overexpansion; expecting 90% occupancy for the remainder of the year.

What to watch in Q3 FY26

Q3 Core Advertising Performance

Next quarter (Q3 FY26 results)
Current Down mid-single digits (adjusted Q2), pacing flat (as-reported Q3 guide)
Target Stable or improving trend, especially in automotive and consumer categories.

Why it matters

Core advertising performance is a key indicator of economic health and company's ability to offset political crowd out and macro headwinds.

While global economic factors and political crowd out introduced near-term caution for core advertising, we are leveraging our newly acquired 2026 stations to project stable Q3 core advertising, flat year-over-year performance on an as-reported basis.

Find out whether GTN delivers this. Inve re-checks your case every morning.

Q&A highlights

Confirming net retrans dollars accelerate into 2027 with M&A, and understanding Q3 margin dip.

Jeff Gignac confirmed acceleration into 2027, driven by low single-digit organic growth plus acquisitions. He noted Q3 will lap the WANF transition and margins should hold "a little above 40%".

“So the margin should be holding in the range that we've been -- that we've seen in first and second quarter, a little above 40%. And when you project that out for the rest of the year and with the additional stations coming online from the acquisitions and as those come into the number, you'll see the total dollars start to ramp.”

asked by Steven Cahall (Wells Fargo) · answered by Jeff Gignac (Executives)

2 min read 7 chapters

Detailed narrative

Acquisition Integration & Portfolio Expansion

Gray Media successfully integrated 3 acquisitions and a swap in Q2 2026, adding 4 new markets and 14 stations, while swapping 3 markets. Post-quarter, it acquired non-licensed assets of American Spirit Media and WHPM, with license assets expected to close in Q4 2026. These transactions are expected to contribute to deleveraging and operational synergies, with the third quarter guide including all closed transactions.

Deleveraging Strategy

The company is prioritizing debt reduction, committing incremental political cash flows to further reduce debt. It redeemed $50 million of Series A preferred equity and repurchased $120 million of debt in private transactions. The Board reauthorized the purchase of up to $250 million of debt in the open market, aiming to lower interest expense by potentially $30+ million and extend maturities, accelerating deleveraging.

Political Advertising Strength

Political revenue significantly exceeded expectations, reaching $83 million in Q2, well above the $60 million-$70 million guidance. This performance is trending ahead of both the 2024 presidential year ($47 million) and the 2022 non-presidential year ($90 million). The company's footprint is strategically exposed to key battleground states, with strong primary and early general election spending, and high confidence for robust spending due to substantial party funds.

Core Advertising Headwinds

Core advertising was down mid-single digits on an adjusted basis in Q2, with a 1-point decline attributed to political crowd out and some softness in consumer-facing categories like restaurants and supermarkets. The automotive vertical, while down 2-3% in Q2, is pacing up slightly in Q3, showing encouraging signs of recovery. Management noted the turbulent macroeconomic environment as a primary factor for the softness.

Local Sports & Content Expansion

Gray Media is strategically expanding its local professional sports portfolio, highlighted by a new agreement with the Atlanta Hawks through the 2028-29 season, bringing 70-75 games and over 200 hours of programming to its local affiliate WANF and Peachtree Sports networks.

Raycom Sports will produce these games, leveraging existing expertise from the Atlanta Braves partnership. The CBS soap opera at Assembly Atlanta was renewed for two additional seasons, ensuring continued studio activity.

Technology & AI Adoption

The digital team completed the transition of all digital video streams to the Quickplay platform powered by Google Cloud, with CTV and mobile applications to follow over the next quarter. The company is using AI as an efficiency tool across editorial, sales, and marketing, focusing on enhancing toolsets for employees while maintaining human oversight for published content, rolling it out cautiously and wisely.

Spectrum Monetization & Regulatory Environment

Management sees potential for spectrum reallocation and monetization in the medium term, driven by FCC Chairman Carr's focus and the broadcast industry's transition to ATSC 3.0. This could accelerate the 3.0 transition, provide a GPS backup system, and align with national security interests. The recent FCC rule updates are viewed positively for enabling TV station consolidation, though attorney general scrutiny remains a unique regulatory challenge.

Summary of the company's earnings call; see how call summaries are prepared. Not investment advice.