Detailed Narrative
Automobile Profitability Challenges and Restructuring Plans
Management expressed a 'keen sense of crisis' regarding Automobile profitability, particularly in Asia and China, where ICE profitability worsened beyond expectations. They plan fundamental changes including reviewing product lineups, focusing on profitable models, rationalizing fixed expenses, and curbing BEV losses. The company aims to reboost ICE profitability to generate cash for future investments in BEV and intelligence technologies, while also rationalizing fixed expenses and optimizing manpower.
China Market Struggles and BEV Strategy
Honda is struggling in the Chinese market due to intense price competition for ICE vehicles and a lack of advanced features like NOA (navigate on autopilot) in their BEVs, making them less competitive on price and features. The launch of the E-Series GT BEV has been postponed to allow for a complete review and planning from the initial stages. The company plans to strengthen BEV competitiveness through local procurement and by adding advanced driving systems as soon as they can be obtained locally.
ASEAN Market Decline and Competitive Landscape
Automobile unit sales in ASEAN regions are expected to be down by 750,000 units compared to the initial forecast, primarily in Indonesia, Thailand, and Malaysia. This decline is attributed to government policies, market shrinkage, and intense competition, including from emerging Chinese products. Honda acknowledges losing price competitiveness and plans radical measures, including leveraging new model launches like the City minor change next year, to regain market share.
Semiconductor Shortage Impact and Recovery
A specific component sourced from a single supplier (Nexperia) caused a significant production adjustment in North America, impacting 110,000 units and JPY 150 billion in operating profit. The issue was exacerbated by single-sourcing and full-capacity production. While shipments have resumed in China, Honda expects production in North America to resume around the week of November 21, actively seeking alternative parts to minimize further impact.
Tariff Impact as a 'New Normal'
Tariffs are considered a 'new normal' and are expected to continue impacting profitability, with a gross impact of JPY 385 billion for the full year FY26. Honda aims to combat this through a 'produce where there is demand' policy and supply chain adjustments to improve profitability, particularly for Automobiles. The company is scrutinizing the impact and recovery from tariffs, with a net impact of JPY 335 billion for the full year.