Detailed Narrative
H&E Integration and Operational Pivot
Following the successful H&E integration in Q1, Herc Holdings pivoted to execution in Q2, achieving pro forma equipment rental revenue growth of 2% earlier than anticipated. This was supported by disciplined fleet management, leading to positive fleet efficiency and progressive capture of cross-selling and cost synergies. The team's dedication and collaboration were key to efficiently integrating the acquisition and standardizing the operating model across the network.
Strategic Growth Pillars
The company continues to execute its long-term growth strategies by growing the core through national accounts and mega projects, expanding its double-digit growing specialty segment, and elevating technology via its ProControl platform and e-commerce channels. ProControl active external users grew nearly 20% quarter-to-quarter, and Q2 marked the highest revenue-generating e-commerce quarter-to-date, highlighting the success of digital capabilities as a key differentiator.
Fleet Optimization and Capital Discipline
Fleet optimization efforts resulted in 2% higher pro forma equipment rental revenue on approximately 3% less average fleet at OEC compared to last year, demonstrating improved efficiency. Herc added $634 million of fleet at OEC in H1 and plans to step up fleet investment, particularly in higher-margin specialty equipment, to meet accelerating mega project demand. Concurrently, $247 million of fleet at OEC was disposed of, generating healthy 46% recovery, allowing for capital recycling into higher-demand fleet.
Mega Project Opportunity
Herc Holdings has increased its target share of the total U.S. mega project opportunity from 15% to 20%, leveraging its expanded geographic footprint, fleet capacity, and operating platform. External data projects over $800 billion in U.S. mega project starts in 2026, providing a large and durable market opportunity spread over multi-year jobs. The company's enhanced capabilities position it to take on more primary or strong secondary roles in these projects.
Logistics Transformation Initiative
To address fuel and logistics inflation and improve transportation economics, Herc initiated a multi-year logistics transformation in late 2025. This effort aims to enhance routing, process discipline, cost recovery, and execution, building a more efficient and scalable delivery engine beyond acquisition cost synergies. The initiative is expected to improve service for customers and support ongoing margin improvement over the long term⏳.
Capital Allocation and Deleveraging
The company is making a deliberate choice to increase fleet investment to capture demand, particularly in specialty equipment, which is expected to drive EBITDA growth. This EBITDA generation is seen as the most powerful lever for deleveraging, with a 'flywheel setup' anticipated to improve the trajectory into 2027, targeting the 3x leverage range. This strategy is pursued despite a near-term impact on free cash flow due to higher CapEx.