Detailed Narrative
Casper AI Assistant Launch and Early Performance
Kaspi.kz launched its personal AI assistant, Casper, on July 1, 2026, integrating it into the super app for shopping tasks across Kazakhstan. Built on proprietary technology and data, Casper enables product discovery via voice and text. Early metrics are encouraging: 1 in 5 available customers used it, with a 3-second response rate. 80% of conversations lead to product recommendations, and 60% convert to specific products. Casper significantly speeds up product discovery (50% faster) and adding to the basket (30% faster), aiming to build user trust and expand to other tasks and markets like Turkey.
Strategic Expansion and Fintech Development in Turkey
The company completed the acquisition of Rubber bank, securing a banking license in Turkey, and plans to invest $300 million into its capital. This investment will fund the development and rollout of fintech products, including shopping loans, merchant finance, and savings products, starting in 2027. A new shopping loan is already being piloted, contributing 6.4% of GMV in June. The strategy in Turkey focuses on building a loyal customer base through superior consumer experience and delivery speed, laying the foundation for future fintech adoption and growth.
Deposit Rate Dynamics and Funding Cost Outlook
Following a national bank rate cut in Kazakhstan, Kaspi.kz reduced its 3-month deposit rate from 20% to 19% for approximately 30% of its deposit base. This is the first rate cut in over two years and is expected to positively impact profitability, particularly from Q4 FY26 and into FY27, as deposits reprice. Strong deposit growth of 21% year-over-year supports the company's funding position, with management anticipating a sustained tailwind from falling interest rates if inflation continues to moderate.
Marketplace Performance and Geographic Strategy
Marketplace GMV grew 15% year-over-year on a constant currency basis, with e-commerce GMV up 28%. Kazakhstan's e-commerce is experiencing rapid growth, driven by a vertical-by-vertical development strategy, excluding electronics. In contrast, Turkey's marketplace strategy prioritizes improving consumer engagement, Net Promoter Score, and delivery speed to cultivate a highly satisfied customer base. This foundational work is intended to prepare the market for the adoption of new fintech products next year, rather than focusing on immediate GMV growth.
Payments Business Evolution and Network Expansion
Payments TPV growth moderated to 13%, reflecting a slight moderation in inflation, while the take rate declined by 7 bps due to a shift in product mix towards CASB Pay. Kaspi.kz introduced Apple Pay and Google Pay to facilitate international transactions for its consumers, which positively impacted overseas payment volumes. The company also collaborated with the National Bank to enhance the security and scalability of the payment system, expanding its QR network and ensuring broad accessibility for both its own and other consumers.