Detailed Narrative
Strategic Focus on Long-Term Growth and Shareholder Returns
Kaspi.kz emphasized its commitment to long-term growth and value creation, alongside resuming dividends. The company proposed a dividend of KZT 850 per ADS for Q4 FY25, signaling confidence in its strong cash generation. Management highlighted that underlying net income grew 18% for the full year 2025, despite external headwinds🌐 such as smartphone sales reductions, tax changes, and a high interest rate environment.
Consumer Engagement and Brand Strength
A key metric for Kaspi.kz is consumer engagement, with monthly transactions per active consumer reaching 77, which the company considers a world-class indicator. The Kaspi brand holds a dominant position in Kazakhstan across various categories, with its mobile application installed on almost half of surveyed smartphones, 6x more than its nearest competitor. This strong brand loyalty and engagement are seen as crucial for future value creation.
Innovation in Payments: Kaspi Alaqan
The company successfully launched Kaspi Alaqan, a pay-by-palm service, achieving rapid adoption. Within three months, almost 0.5 million customers in Almaty registered, and nearly 6,000 merchants accepted payments via Alaqan. This represents almost 10% of transactions in connected stores and covers approximately one-third of Almaty's population, demonstrating a significant shift in consumer payment behavior from cash to mobile to QR code and now to biometric payments.
E-Commerce as a Growth Driver
E-Commerce is identified as a primary growth driver, creating significant value for both merchants and consumers. The company focuses on expanding its e-Commerce offerings, including delivery and advertising services, which have contributed to increased take rates. E-Grocery, in particular, is highlighted as the fastest-growing e-Commerce business, scaling across the country with over 1.4 million consumers.
Hepsiburada (Turkey) Turnaround Strategy
In Turkey, Kaspi.kz is focused on growing consumer engagement and the number of orders for Hepsiburada. The strategy involves targeted investments in technology, personalization, and delivery speed, aiming to build a loyal and engaged customer base. Engaged purchases grew 19% in Q4 FY25, and next-day shipping coverage improved from 47% to 63%. The company plans to manage the Turkey business around EBITDA breakeven in 2026 while continuing these investments.
Impact of External Factors on Fintech Performance
Fintech performance in FY25 was significantly impacted by external factors, including material increases in interest rates, higher taxes, and increased national bank reserve requirements. While reported net income growth was 9% for the full year, the underlying growth, excluding these factors, was 18%. The NPL ratio is expected to remain around 6% for FY26, influenced by more efficient collections and the growing share of collateralized and lower-risk products like car loans and merchant financing.