Detailed Narrative
Ecosystemic User Strategy
MercadoLibre is prioritizing investments to foster "ecosystemic users" who engage with both Marketplace and Mercado Pago. These users generate significantly more GMV, purchase across more categories, engage deeper with Fintech, and are dramatically more profitable, with contribution profit multiples higher than single-platform users. The growth rate of these ecosystemic users is the highest among all user types, increasing 37% year-on-year, underscoring the strategic importance of this integrated approach.
Credit Business Performance and Asset Quality
The credit portfolio expanded to $16.4 billion, growing 75% year-on-year, while maintaining solid asset quality. The 15- to 90-day NPL was 7.0% for the total portfolio and 4.6% for credit cards specifically, both close to historical lows. NIMAL improved from 18% in Q1 FY26 to 21% in Q2 FY26, driven by gains in the three largest markets, particularly Brazil, where consumer portfolio provisions normalized after a Q1 spike. This reflects a deliberate move upmarket and disciplined risk management.
Margin Management and Strategic Investments
Q2 EBIT margin stood at 6.7%, a 550 basis point decrease year-on-year, attributed to strategic long-term investments over short-term profitability. Sequentially, the margin remained broadly stable, as improved credit profitability (especially in Brazil) offset margin compression in the acquiring business (due to higher device costs and a one-off📎 Mexico restocking charge) and incremental investments in Commerce (such as lower take rates and PIX discounts in Brazil). The company continues to reinvest profits from fast-growing segments into strategic initiatives with clear paths to profitability.
Impact of Brazil Free Shipping Threshold
One year after implementing a lower free shipping threshold in Brazil, the initiative has yielded significant positive results. Items per buyer grew 19% year-on-year, conversion increased by 1.1 percentage points year-on-year, and the ratio of daily to monthly active users inflected positively. New buyer cohorts who joined after the change show higher retention and purchase across more categories, demonstrating a sustainable step change in user behavior and engagement.
AI Investment and Productivity Gains
MercadoLibre increased its AI investment by approximately $80 million this quarter compared to a year ago, reporting strong results and positive ROI. AI is enhancing search capabilities, leading to improved conversion rates and higher ad click-through rates. It has also driven significant productivity gains, with customer service interactions handled without human intervention reaching 90% and product development costs scaling from 8.4% to 7.2% of revenues year-on-year, despite the increased AI spend.
Cross-Border Trade (CBT) Expansion and Efficiency
Cross-Border Trade (CBT) GMV grew approximately 60% year-over-year, with triple-digit growth observed in Brazil and Argentina, and above-average growth in Mexico. Volume from the China fulfillment center surged 170% quarter-over-quarter, significantly improving delivery speed and reducing cancellations, which positively impacts Net Promoter Scores. The company is also seeing sequential improvements in CBT unit economics, driven by scale and a continuous learning curve.