Detailed Narrative
Impact of External Events and Travel Resilience
The quarter was significantly influenced by external events, including the West Asia conflict and elevated fuel costs, which disrupted flight operations and increased airfares, particularly for westbound international travel. Despite these challenges, the underlying resilience of Indian travel demand, especially for leisure, remained strong. Customers shifted towards domestic destinations, short-duration holidays, and pilgrimage travel, leveraging MakeMyTrip's comprehensive product offerings across hotels and ground transport.
AI-First Transformation and Product Innovation
MakeMyTrip is pursuing an AI-first transformation, integrating AI across travel discovery, planning, booking, payments, servicing, and loyalty. The company launched Myra 2.0, an AI-powered travel assistant, enabling end-to-end conversational booking in 8 Indian languages. Myra handled over 8 million conversations during the quarter, with 45% usage from Tier 2 cities. AI also generates over 75% of code and resolves over 50% of customer support calls, driving engineering velocity and customer service efficiency.
Growth in Non-Air Segments
Growth in hotels and packages and ground transport helped offset softness in air ticketing. Hotels and packages saw adjusted margin growth of 21.3% YoY in constant currency, driven by stand-alone hotel booking volumes growing 20.2%. Bus ticketing delivered strong adjusted margin growth of 32.4% YoY in constant currency, supported by 23.9% volume growth. Intercity cabs also grew in the 40s, albeit from a smaller base, demonstrating the strength of the diversified platform.
Strategic Initiatives and Capital Allocation
MakeMyTrip India Limited confidentially filed a Draft Red Herring Prospectus for an IPO with SEBI, aiming to strengthen the cash position and support long-term growth, strategic inorganic initiatives, and security repurchases. The company also deployed $7.8 million in its buyback program during the quarter. Management is exploring options for fungibility between the India and US listed entities post-IPO, subject to regulatory changes.
Market Share and Customer Acquisition Focus
Despite a challenging environment for flights, MakeMyTrip maintained a leading 30% share of the domestic air ticketing industry. The company is focused on increasing market share across non-flight segments, including hotels and ground transport, by investing in customer acquisition and tech capabilities. New partnerships, such as the reinitiated PhonePe collaboration, are expanding distribution and reaching a larger base of high-intent digital customers.