Detailed Narrative
TEGNA Acquisition Progress and Rationale
Nexstar is making great progress on its acquisition of TEGNA, with HSR and FCC filings submitted and responses provided to all regulatory inquiries. The company expects to close by the end of Q2 2026, highlighting the transaction's importance in enabling local broadcasters to compete with big tech and media, while strengthening local journalism. Management expressed confidence in the deal's approval, noting that any potential divestitures would be de minimis to the overall value.
Strategic Importance of Broadcast for Live Sports
Broadcast television remains unmatched in delivering scaled audiences for premium live sports and events, as evidenced by NFL viewership up 7% year-over-year, NBA viewership up 16%, and strong ratings for the NBA All-Star Game and Winter Olympics. This trend validates Nexstar's sports-focused programming strategy, which has enabled The CW to exceed financial expectations and contribute to its anticipated profitability by Q4 2026.
The CW and NewsNation Performance
The CW exceeded financial expectations in 2025, improving cash flow by 32% and is expected to be profitable by Q4 2026, with losses reduced by another 30% in 2026. NewsNation achieved its strongest year ever in viewership, becoming the fastest-growing cable news network in the 25-54 demographic, with consumer awareness exceeding 40%. Both networks' success is attributed to a strategic focus on high-impact news and sports programming.
Digital Growth and Subscriber Trends
Digital revenue grew high single digits in 2025, with local digital business growing double digits. Digital revenue is projected to surpass national advertising revenue in 2026, marking a significant milestone that strengthens the long-term nonpolitical advertising trajectory. Subscriber trends are stabilizing, with smaller DTC platforms integrating into multichannel packages and new value-priced skinny bundles focusing on broadcast and news, which is encouraging for Nexstar's distribution outlook.
Political Advertising Outlook
The 2025-2026 election cycle is projected to generate a record $10.8 billion in political advertising, with broadcast expected to capture nearly 50% or $5.28 billion. Nexstar anticipates a low double-digit share of total broadcast political advertising, with 20% expected in H1 2026 and 80% in H2 2026. The company's presence in over 80% of contested election markets positions it well to capitalize on this opportunity, though political advertising is expected to displace nonpolitical advertising in the second half of 2026.
Operational Efficiency and AI Adoption
Nexstar is focused on digital optimization and expense rationalization, streamlining operations, automating production functions, and aligning incentive compensation. The company has deployed AI tools in local newsrooms to enhance workflow efficiency, such as optimizing stories for multi-platform use and finding information sources. Additionally, AI is being developed for the sales team to aid prospecting, sales development, and workflow, contributing to expected additional cash operating expense savings in 2026.
Programmatic Advertising Strategy
Nexstar plans to integrate TEGNA's Premion platform for programmatic digital advertising, leveraging its technology and sales force to expand its stations' presence in the CTV market. The company is also actively developing a programmatic linear solution with external partners to reduce the frictional cost of buying linear inventory. The goal is to achieve a single, seamless system from 'pitch to pay' for advertising, akin to digital inventory processes.
Alternative Uses of Spectrum
Nexstar, through its joint venture EdgeBeam Wireless with other broadcasters, is in the early stages of formulating its management team and go-to-market strategy for alternative uses of spectrum. The organization is beginning to see early orders and aims to demonstrate the unique benefits of broadcast spectrum for high-speed data transmission, although it is acknowledged that this will take a long time to become a meaningful contributor.