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Tencent Music Entertainment Group (TME) Q2 FY26 earnings call: guidance and Q&A

Earnings call· Jun 2026 (Q2 FY26)· Communication Services· Aug 11, 2026

Source: earnings call transcript

Executive summary

Tencent Music Entertainment Group Q2 FY26 — Strong IP-Driven Growth and Ximalaya Integration

Tencent Music Entertainment delivered resilient Q2 FY26 results, driven by robust growth in music-related services and strategic expansion of its IP-driven ecosystem. The integration of Ximalaya is enhancing content offerings and user engagement, while deep collaborations within the Tencent ecosystem are expanding user reach and monetization opportunities. The company remains focused on product innovation, AI application, and shareholder returns amidst an evolving competitive landscape.

Highlights

5
  • Total revenues grew 6% year-on-year to RMB 8.9 billion.

  • Revenues from music-related services grew 11% year-on-year, driven by membership and offline performance.

  • Adjusted EBITDA increased 5% year-on-year to RMB 3.3 billion.

  • Cash, cash equivalents, term deposits, and short-term investments reached RMB 44.2 billion, up from RMB 41 billion QoQ.

  • Repurchased USD 400 million of shares in Q2 FY26, part of a USD 1 billion program.

Concerns

3
  • Gross margin slightly declined to 44.2% compared to 44.4% in Q2 FY25.

  • Operating expenses increased to 14.5% of total revenue from 13.7% in Q2 FY25.

  • Advertising business experienced headwinds in a challenging macro environment and competitive market.

Guidance & targets

CategoryTargetConfidence
GP margin
decreasing slightly year-over-year
medium materiality
Medium
Sales expenses
will go up a little bit
medium materiality
Medium
Operating expenses
will slightly go up
medium materiality
Medium
Net margin
will go down slightly
medium materiality
Medium
EBITDA
will edge up a little bit
medium materiality
Medium
Share repurchase program
another round of share buyback
high materiality
High

Segment performance

SegmentRevenueYoYQoQMargin
Total Revenue
Primarily driven by strong growth in revenues from music-related services. Ximalaya consolidation contributed approximately RMB 0.4 billion.
RMB 8.9 billion6%——
Music-related services
Driven by solid growth in revenues from membership services and offline performance-related services.
—11%——
Membership services
SVIP membership program continues to expand, driven by diversified privileges and spatial packages. Ximalaya consolidation contributed to revenue growth.
RMB 4.8 billion8%——
Marketing and consumption services
Offline performance-related services delivered robust results. Sales of digital albums achieved solid performance, driven by new album launches. IP-related consumption services, particularly live events and artist merchandise, delivered strong double-digit year-over-year growth.
—solid growth——

Product announcements

ProductTypeDetails
Ximalaya integrationmilestone
AI agents (QQ Music and Kugou)update
Weixin's AI agent, Xiaomi integrationlaunch
Harmony OS integrationlaunch
Kuwo free versionlaunch

Deals & partnerships

Ximalaya Consolidation of Ximalaya into TME Group to strengthen content advantage with premium audiobooks and podcasts.

Ximalaya brings premium audio content, strong original production capabilities (9 of top 10 new online novel titles produced in-house), and a user base covering online and email users in Tier 1 and Tier 2 cities, especially in kids' content and internet literature.

Free Music Group Deepened collaboration beyond traditional content licensing to include digital-first releases, content co-creation, physical offerings, and offline experiences.

Aims to work more closely with creators and rights holders across the music value chain, creating more value from premium IP.

Hua Fe and TV, Linfair Entertainment and Zhejiang Satellite TV Partnership to bring original soundtracks and popular music variety shows to TME's platform.

Creates a more immersive connection between music and digital entertainment, enhancing content offerings.

The Black Label Investment to deepen collaboration on a broader range of IP-related initiatives, including artist promotion and merchandise development.

Helps leading artists build deeper connections with their audience in China, exploring cross-border opportunities and deepening the fan-based economy. Expanded Star Life card lineup with artists from The Black Label.

SM Entertainment Partnership to nurture more talented artists and organize IP-based events.

Hosted 3 fan meetings in Macau for SM Entertainment's Trainee Group, SMTR25, attracting tens of thousands of fans and generating strong merchandise sales.

Weixin Video Accounts Deepened cooperation by bringing leading labels, top artists, and independent musicians into its ecosystem.

Creates a more seamless journey from music discovery to full track listing on TME, expanding user reach and enhancing content distribution.

Weixin Pay Collaboration to help lightweight products attract users and deepen engagement.

Helps products like body Music and Kugou concept attract users looking for a simple music experience.

Changan, Li Auto and Xiaopeng Deeper collaborations to broaden smart vehicle coverage and introduce LLM-powered search.

Delivers a smarter in-car experience, extending user reach beyond mobile and PC into cross-device listening scenarios.

Risks & headwinds

Complex and evolving market Q2 FY26

unquantified

Mitigation:Strengthening content ecosystem, expanding IP value, and integrating Ximalaya to enrich offerings and reach more users.

Competitive landscape Ongoing

unquantified

Mitigation:Innovating products, broadening user reach, enriching membership offerings, deepening integration with Tencent ecosystem, and expanding cross-device scenarios. Focusing on core music business and high-value services.

Advertising business headwinds Q2 FY26

unquantified

Mitigation:Improving ad exposure, enhancing entry reach and experience, offering more engaging interactive products, deepening collaboration with Tencent ecosystem, and leveraging expanded content and shared technology from Ximalaya.

Copyright protection in the AI era Ongoing

unquantified

Mitigation:Strengthening copyright protection efforts through proactive screening, takedown, legal action, closer industry collaboration, and engagement with regulators, music labels, and artists.

What to watch in Q3 FY26

IP-related business revenue growth

H2 FY26
Current Solid growth in Q2 FY26, strong double-digit YoY growth for live events and artist merchandise
Target Continued steady growth

Why it matters

IP-related business is a key driver for revenue growth and a competitive moat, especially against headwinds in other areas.

For this year, competition, we do see some typewinds from the competitive area, be it membership and as business. But our IP-related services to employing like concerts and performance are experienced in steady drop, mainly because of the following reasons.

Find out whether TME delivers this. Inve re-checks your case every morning.

Q&A highlights

How will IP-related business drive revenue growth for the rest of the year, and what is the financial outlook and impact of Ximalaya consolidation in H2 FY26?

IP-related services, especially concerts and performances, are experiencing steady growth due to strong IP supply, content collaboration, and diversified monetization channels. Ximalaya's integration creates a one-stop music-plus-audio platform, amplifying the user base and time spent, unlocking future growth potential.

“For this year, competition, we do see some typewinds from the competitive area, be it membership and as business. But our IP-related services to employing like concerts and performance are experienced in steady drop, mainly because of the following reasons.”

asked by Unknown Analyst · answered by Liang Zhu (Executives)

3 min read 7 chapters

Detailed narrative

Strengthening Content Ecosystem and IP Strategy

TME is strengthening its content ecosystem by deepening strategic partnerships, developing proprietary IP, and extending premium content across diverse experiences. This includes collaborations with Free Music Group for digital-first releases and content co-creation, as well as partnerships with TV networks for original soundtracks and music variety shows. The company is also focusing on in-house production of high-quality proprietary content, which has shown strong streaming performance.

Ximalaya Integration and Audio Expansion

The addition of Ximalaya significantly strengthens TME's content advantage by integrating premium audiobooks and podcasts, including popular categories like online novels, history, and kids' content. This expansion aims to reach users across more listening occasions, enhance user time spent, and improve engagement.

Ximalaya's strong original content capabilities, with 9 of its top 10 new online novel titles this year produced in-house, are expected to provide better economics and unlock future growth potential for the combined music and audio platform.

Artist Development and Fan-Based Economy

TME is expanding its talent development and artist management, supporting artists like T wrapper Guy and Jane Zhang with content promotion, IP development, and concert planning, including stadium tours. The company also invested in The Black Label to deepen collaboration on IP-related initiatives, artist promotion, and merchandise development.

This integrated approach, combining content creation, streaming, artist development, live experiences, and merchandise, is driving strong double-digit year-over-year growth in IP-related consumption services.

Product Innovation and AI Application

Product innovation focuses on enhancing user experience, leading to stronger engagement and improved average daily time spent. This includes seamless discovery-to-playback journeys, enhanced content discovery features like swipe types and video feeds, and new 3D Nikon S audio for premium users.

Thoughtful application of AI, such as upgraded AI agents in QQ Music and Kugou, enables personalized playlists and more intuitive music discovery, increasing recommendation-driven streams and user retention.

Deepening Tencent Ecosystem Integration

TME is expanding user reach by deepening integration with the broader Tencent ecosystem. Collaborations with Weixin Video Accounts bring leading labels and artists into its ecosystem, facilitating seamless music discovery and full track listening. Partnerships with Weixin Pay attract users to lightweight products, while integration with Weixin's AI agent, Xiaomi, allows users to discover songs, generate playlists, and stream music with ease, leveraging Weixin's massive user base.

Cross-Device Expansion and Monetization

The company is extending its user reach beyond mobile and PC into cross-device listening scenarios, broadening smart vehicle coverage through collaborations with automakers like Changan, Li Auto, and Xiaopeng, and introducing LLM-powered search for in-car experiences. TME is also among the first music platforms to integrate with Harmony OS, strengthening its presence and positioning for new monetization opportunities within its fast-growing ecosystem.

SVIP Program and Membership Value

TME is elevating its SVIP offering by transforming it into a multidimensional experience centered on IP engagement, complementing premium music with premium audio and a growing portfolio of IP-driven member benefits. Digital albums and tailored SVIP packages, featuring popular member benefits like photo cards and NFC cards, continue to drive stronger member adoption and user engagement, contributing to healthy growth in the SVIP user base, ARPPU, time spent, and retention.

Summary of the company's earnings call; see how call summaries are prepared. Not investment advice.