Inve US ▾
TMTME

Tencent Music (TME) Q4 FY25 earnings call: guidance and Q&A

Earnings call· Dec 2025 (Q4 FY25)· Communication Services· Mar 17, 2026

Source: earnings call transcript

Executive summary

Tencent Music Q4 FY25 — Strong Revenue Growth Driven by Online Music Services and Non-Subscription Offerings

Tencent Music Entertainment Group delivered robust Q4 FY25 results, driven by strong growth in online music services, particularly non-subscription offerings like advertising and merchandise. The company is strategically expanding its SVIP user base and leveraging AI for content creation and user experience, while navigating competitive pressures and a planned shift in reporting focus from subscriber counts to revenue and profit.

Highlights

6
  • Total revenues grew 15% year-on-year to RMB 8.6 billion in Q4 2025.

  • Revenues from online music services for FY25 grew 23% year-over-year to RMB 26.7 billion.

  • Music subscription revenues grew 13% year-on-year to RMB 4.6 billion in Q4 2025.

  • Revenues from music services other than music subscription grew 41% year-on-year to RMB 2.5 billion in Q4 2025.

  • Non-IFRS net profit attributable to equity holders increased 9% year-on-year to RMB 2.5 billion in Q4 2025.

  • SVIP users surpassed 20 million.

Concerns

4
  • Revenues from social entertainment service and others decreased 5% year-on-year to RMB 1.5 billion in Q4 2025.

  • Subscription revenue is expected to experience "short-term pressure" in 2026 due to intensive competition.

  • Gross profit margin in 2026 is expected to stay flat or be slightly lower than 2025.

  • Total net profit margin in 2026 is expected to be similar to or a bit lower than 2025.

Guidance & targets

CategoryTargetConfidence
Gross Profit Margin
stay flat with 2025 or be a little bit lower than 2025
high materiality
Medium
Net Profit Margin
similar to 2025, might be a bit lower than 2025
high materiality
Medium
Operating Metrics Disclosure
discontinue quarterly disclosure of certain operating metrics; report total paying users annually at year-end
high materiality
High

Segment performance

SegmentRevenueYoYQoQMargin
Online Music Services
Full year 2025 revenue growth driven by strong growth in music subscription revenues supplemented by growth in revenues from off-line performances, advertising services and artist-related merchandise.
RMB 26.7 billion23%——
Music Subscription
Q4 2025 revenue growth driven by a multi-pronged membership system (ad-supported, standard, SVIP) increasing user retention and growth.
RMB 4.6 billion13%——
Music Service (other than subscription)
Q4 2025 revenue growth driven by advertising revenue and artist-related merchandise sales.
RMB 2.5 billion41%——
Social Entertainment Service and Others
Q4 2025 revenue decline.
RMB 1.5 billion-5%——
Social Entertainment Service
Full year 2025 revenue growth.
—7%——

Product announcements

ProductTypeDetails
QQ Music hearing protection modelaunch
WeSing large front modeupdate
QQ Music Weverse DMlaunch
Bubble intelligent song recognitionupdate
Live streaming for domestic artistslaunch
New music report campaignupdate
Yuanbao embedding into QQ Musicupdate
QQ Music's AI agentupdate

Deals & partnerships

Warner Music Group Renewed contract

Renewed contract exploring new avenues for physical albums, merchandise, and live performances.

Bin Music Renewed contract

Renewed contract exploring new avenues for physical albums, merchandise, and live performances.

Media Asian Music Deepened alliance

Introduced Dolby Atmos to over 300 iconic tracks by legendary artists, elevating the value of classics.

P Nation Corporation Renewed partnership

Secured a 30-day head-start benefit to new releases on top Korean artists and groups.

Fine (indie band) Partnership

Partnered with the indie band Fine, which has over 1 million followers, to drive community interaction among young users.

Silence Wang Collaboration for concerts

Collaborated to deliver a series of successful concerts.

Strategic artists Cooperation across music promotion, performances, merchandise

Established cooperation with strategic artists to provide immersive experiences for fans and enrich SVIP privileges.

TTIX Co-branded product

QQ Music co-branded TTIX as part of enriched SVIP benefits.

Chen Yixun, Silence Wang Sulong, and Zhou Shen Co-branding skins

Co-branding skins with renowned artists for Kugou Music, adding to immersive listening experience and fan engagement.

Risks & headwinds

Intensive competition in subscription business 2026

short-term pressure on subscription revenue

Mitigation:Leveraging 3-tier membership system and vibrant non-subscription services for holistic and sustainable growth.

Initial negative impact on GP margin from new business development

minor negative impact

Mitigation:Believes long-term diversification of services will generate higher ARPPU and improve content cost efficiency.

AI-generated content challenges

huge challenge

Mitigation:Embracing AI to improve user experience, content creation, and promotion; spending efforts to educate the market on copyright infringement risks.

What to watch in Q1 FY26

Subscription Revenue Trajectory

next quarter
Current expected short-term pressure in 2026
Target mitigation of pressure or stabilization

Why it matters

Subscription revenue is a core component of online music services, and its trajectory will indicate the effectiveness of TME's multi-tier membership system and competitive response.

In year 2026, our subscription revenue will experience some short-term pressure due to the intensive competition. But we believe that our 3-tier membership and vibrant non-subscription services will allow us to grow historically, holistically and also sustainably.

Find out whether TME delivers this. Inve re-checks your case every morning.

Q&A highlights

What is TME's strategic growth outlook for 2026, and how does the company plan to capture opportunities and address challenges from AI and growing industry competition?

TME delivered solid 2025 results with healthy subscription growth and impressive non-subscription momentum. The 3-tier membership system and SVIP scaling to over 20 million users are key. Non-subscription offerings like live concerts and merchandise are expanding. While competition is not new, TME's content and platform strategy will drive high-quality growth. Subscription revenue may face short-term pressure in 2026, but diversified services will ensure holistic growth. AI will be embraced to improve user experience and content creation efficiency.

“We remain focused on long-term value creation, and we believe that our unique content and platform strategy will continue to deliver the high-quality growth in a healthy way. Whether it's home or what we firmly believe that content will lasting value is IP-driven and robust IPs will always enjoy the long legacy and their value will be further enhanced through bought-in distribution, cross-media collaborations and diverse monetization opportunities and the rapid revenue growth of our expansive non-music subscription services over the past 2 years illustrated our strength and capability in this regard.”

asked by Alicia Yap · answered by Unknown Executive

2 min read 6 chapters

Detailed narrative

Dual Engine Strategy & Content Advantage

TME emphasizes its "dual engine content and platform strategy," leveraging an industry-leading music copyright portfolio and proprietary content. This includes renewed contracts with Warner Music Group and Bin Music, deepening alliances with Media Asian Music for Dolby Atmos tracks, and growing self-produced content. The company's unique content and platform ecosystem enables it to lead music consumption along the entire industry chain.

Expansion of Non-Subscription Offerings

The company is seeing strong growth in non-subscription revenues, driven by high-quality live experiences, strategic artist collaborations across promotion and merchandise, and innovative merchandise formats. Examples include G-DRAGON's World Tour, which attracted over 260,000 fans, and the KIT album for Ed Sheeran. Revenues from IP-related merchandise and fan-based consumption more than doubled in 2025, contributing significantly to non-subscription growth.

SVIP Membership & User Engagement

TME's multi-pronged membership system, including SVIP, standard, and ad-supported tiers, aims to drive conversion and engagement. SVIP users surpassed 20 million, with ARPPU trending slightly upward. The company uses brand ambassadors like Ryan Ding and Liu Yuning, exclusive perks, and co-branded initiatives to drive SVIP adoption and retention, fulfilling diverse user needs.

AI Integration Across Music Value Chain

TME is harnessing AI to improve music creation, distribution, and consumption. Its one-stop AI music production platform is used by over 10 million users and 150,000 professional creators, accelerating music creation with features like AI-generated vocal demos. AI-driven recommendations have boosted stream share, and AI agents in QQ Music assist users with complex tasks from music discovery to purchases, enhancing user experience and conversion.

Strategic Shift in Reporting Metrics

Reflecting its evolving business model and diversified monetization, TME will discontinue quarterly disclosure of certain operating metrics (paid subscribers, ARPPU) for online music services starting next quarter. Instead, the company will focus on revenue and profit as primary performance indicators and will report the total number of paying users across its music services annually at year-end.

Social Responsibility Initiatives

TME integrates social responsibility into its core strategy, focusing on improving accessibility and inclusive design. Examples include QQ Music's new hearing protection mode for children, which uses AI to reduce harsh sounds, and WeSing's upgraded large front mode, which has seen adoption exceeding 50% among users, making products more user-friendly.

Summary of the company's earnings call; see how call summaries are prepared. Not investment advice.