Detailed Narrative
Strategic Transformation & Digital Growth
Versant Media completed its transition to a stand-alone public company in 2025, focusing on a clear strategy to win in four large markets: business news, political news, golf/athletics, and sports/genre entertainment. The company aims to extend its iconic brands beyond pay TV, with non-pay TV revenue increasing from 17% in 2024 to 19% in 2025, targeting 33% in 3-5 years and eventually 50%. This transformation is driven by investments in digital platforms and strategic acquisitions.
CNBC's Digital Expansion & Innovation
CNBC maintained its position as the #1 global business media brand in 2025, delivering over 6,000 hours of live coverage. A multiyear partnership with Kalshi integrated real-time prediction market data, introducing new revenue streams and engaging a younger investor audience. CNBC plans to launch a next-generation direct-to-consumer subscription service later this year, offering editorial insights, investment recommendations, AI-powered analysis, and decision-making tools to retail investors.
MS NOW's Audience Engagement & D2C Platform
MS NOW was the most watched cable network on election night 2025, demonstrating its strength in political news. Since its rebrand in Q4, it has seen double-digit growth in total viewers. In 2025, MS NOW generated nearly 8 billion views across TikTok and YouTube and over 140 million podcast downloads. A new direct-to-consumer platform centered on community and exclusive content is slated for launch later this year to further extend its audience reach.
Golf & Sports Portfolio Strength
The Golf Channel is the #1 golf media outlet, airing over 2,000 hours of live coverage in 2025 and extending key partnerships with USGA (through 2032) and PGA of America (through 2033). GolfNow, the tee-time platform, achieved a record year with 40 million tee-times booked globally. USA Sports expanded its offerings by adding Pac-12 football and basketball and strengthening its position in women's sports through agreements with the WNBA and League One Volleyball.
Entertainment & Fandango Initiatives
USA Network delivered the #1 scripted cable original premiere of 2025 with 'The Rainmaker.' Fandango is set to launch a new ad-supported streaming service later this year, leveraging its distribution and content library for incremental monetization. The company also acquired INDY Cinema Group, expanding its cloud-based operating system for cinema operators, and Free TV Networks, enhancing its presence in the free ad-supported market.
Capital Allocation & Financial Flexibility
Versant Media is committed to disciplined investing and returning capital to shareholders. The Board authorized a $1 billion share repurchase program and declared a $0.375 per share quarterly cash dividend, representing an expected annualized dividend of $1.50 per share. The company ended the year with approximately $850 million in cash and $1.6 billion in total liquidity, with net leverage at 1x trailing 12-month adjusted EBITDA, providing substantial financial flexibility.