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    Eveready Inds.

    EVEREADY
    Fast Moving Consumer Goods·6 Feb 2025
    Management Summary

    Eveready Industries reported a strong Q3 FY25 with revenue growing 9.4% to ₹333.3 crore and PAT increasing 56% YoY, primarily driven by robust performance in the battery and flashlight segments. The company's strategic focus on alkaline batteries yielded significant results, with market share nearly doubling to 11% and volumes growing 110%. A new ₹180 crore greenfield plant in Jammu is planned to bolster alkaline battery production and efficiency, while the company continues to manage debt and navigate inflationary pressures.

    Highlights

    5
    • Revenue of ₹333.3 crore, up 9.4% YoY in Q3 FY25.

    • PAT grew by 56% YoY in Q3 FY25.

    • Alkaline battery segment revenue grew 90.8% and volumes grew 110% YoY in Q3 FY25.

    • Alkaline battery market share nearly doubled to 11% at quarter-end.

    • Flashlight revenues grew by 9.6% in Q3 FY25.

    Concerns

    3
    • Continued market-wide price erosion in the lighting segment.

    • High inflation environment, depreciating rupee, and elevated crude oil/commodity prices.

    • Gross margin pressure in the alkaline battery segment due to its price point.

    Key financials

    Metrics

    5

    Periods

    2

    Headline

    3
    • Revenue
      ₹333.3 Cr
      YoY+9.4%
    • PAT Growth
      56.0%
    • A&P Expenditure (% of Revenue)
      11%

    YTD

    2
    • EBITDA Margin
      12.1%
    • PAT Margin
      6.9%

    Segment breakdown

    Revenue ShareEBITDA Margin
    Batteries65%14%
    Flashlights11%4%
    Lighting23%0%
    Heatmap· 2 shared metrics

    Capital allocation

    2
    high confidence
    CategoryHeadline
    Capex

    ₹180 crores

    25% internal accruals, 75% from banks and other financial institutions

    Debt

    Gross ₹245 crores

    Guidance & targets

    11
    CategoryTargetPriority
    Capacity
    Greenfield alkaline battery plant commercial production
    End of calendar year
    High
    Revenue
    Jammu plant annualized revenue (first year)
    ₹100 crore
    High
    Revenue
    Jammu plant potential revenue (scale-up)
    ₹400 crore
    Medium
    Profitability
    Alkaline battery margin improvement (from Jammu plant)
    8-10%
    High
    Profitability
    Overall Gross Margin (aspiration)
    40%
    Medium
    Profitability
    Overall Gross Margin (revert to)
    45%
    Medium
    Market Share
    Alkaline battery market share (next step)
    20%
    Medium
    Market Share
    Alkaline battery market share (aspiration)
    53%
    Low
    Marketing
    A&P expenditure as % of revenue
    10-11%
    High
    Debt
    Debt at year-end (like-to-like, excluding project cost)
    ₹225-230 crore
    High
    Debt
    Peak debt level (including project cost)
    ₹325-330 crore
    High

    BIS certification impact on flashlight market share

    Next quarter (initial signs), within 6 months (more significant impact).
    CurrentCertification 'just been gazette,' 6-month period for players to sell existing stock.
    TargetIncreased market share for organized players in rechargeable flashlights.

    Why it matters

    Regulatory change could significantly benefit Eveready by weeding out unorganized competition.

    The certification requirement has just been gazette. So, after a period of 6 months when the players are allowed to sell out their products, which they have already sort of got in their inventory, then they have to follow all the norms mandated by the Government. So, therefore you said that maybe in the second half rechargeable flashlights should actually see a strong growth. Is that correct? Yes, we see the possibility of an immediate uptick to this.

    How to verify

    key_financials.segment_breakdown[name='Flashlights'].metrics[label='Rechargeable Flashlights Market Share']

    Risks & concerns

    5
    RiskSeverity

    High inflation, depreciating rupee, elevated crude oil/commodity prices

    India continues to navigate a high inflation environment with challenges stemming from a depreciating rupee and elevated crude oil and commodity prices.Management acknowledged

    medium

    Market-wide price erosion in lighting segment

    The lighting segment posted marginal growth with improved volumes offset by continued market-wide price erosion.Management acknowledged

    medium

    Unethical practices from unorganized flashlight market

    The unorganized flashlight market engages in unethical practices, but mandatory BIS certification is expected to weed out this segment.Management acknowledged

    low

    CCI penalty of ₹170 crore

    A CCI penalty of ₹170 crore is under legal challenge, with the next hearing deferred to May.Both acknowledged

    high

    Gross margin pressure from alkaline battery price point

    Alkaline batteries operate at a thin margin, but domestic manufacturing in Jammu is expected to provide 8-10% margin improvement.Both acknowledged

    medium

    Q&A highlights

    8

    “the thing is BIS has now come out with a mandatory certification which has been of course approved by the Government whereby all products, all flashlight products would require mandatory certification whether these are imported, or they are manufactured within the country. We believe that this will weed out bulk of the unorganized, so-called unethical segment.”

    Highlights a regulatory tailwind that could shift market share from unorganized to organized players, benefiting Eveready.

    asked by Bhargav

    3 min read7 chapters

    Detailed Narrative

    01

    Strong Q3 FY25 Performance Driven by Batteries and Flashlights

    Eveready Industries reported a robust Q3 FY25, with revenue growing 9.4% year-on-year to ₹333.3 crore, up from ₹304.8 crore in the same period last year. This growth was primarily fueled by strong performance in the battery and flashlight segments. The company also achieved a significant 56% increase in PAT for the quarter, reflecting improved operational efficiencies despite a high inflation environment. YTD EBITDA and PAT margins stood at 12.1% and 6.9% respectively, demonstrating consistent profitability improvements.

    02

    Alkaline Battery Segment Sees Explosive Growth and Strategic Investment

    The alkaline battery segment was a standout performer, achieving an impressive 90.8% revenue growth and a 110% year-on-year volume increase in Q3 FY25. This strong momentum nearly doubled Eveready's market share in alkaline batteries to 11%, driven by robust product propositions, distribution, and consistent marketing efforts. To further capitalize on this growth, the company is investing ₹180 crore in a new greenfield production facility in Jammu, expected to commence commercial production by the end of calendar year 2025. This facility is projected to yield an 8-10% margin improvement for alkaline products and generate ₹100 crore in annualized revenue in its first year, potentially scaling up to ₹400 crore.

    03

    Flashlight Segment Growth and Regulatory Tailwinds

    The flashlight segment also contributed positively, with overall revenues growing by 9.6% in Q3 FY25. Rechargeable flashlights continue to gain traction, offsetting declines in battery-operated models, and now constitute about 30% of the market. A significant regulatory development is the gazetting of mandatory BIS certification for all flashlight products, which is expected to weed out unethical practices from the unorganized market and benefit organized players like Eveready, potentially leading to an immediate uptick in growth.

    04

    Lighting Segment Navigates Price Erosion, Focuses on Channel Expansion

    The lighting segment experienced marginal growth in volumes, but this was offset by continued market-wide price erosion, though its impact is gradually lessening. Eveready is expanding its product portfolio and presence in alternative channels such as modern trade, e-commerce, and quick commerce. The company is also building its presence in professional luminaires and strengthening its electrical outlet channel to showcase premium products, aiming to double its active distributors in the short run.

    05

    Capital Allocation Focused on Debt Reduction and Strategic Capex

    Eveready remains committed to debt reduction, having paid ₹80 crore last year and ₹35-40 crore this year. The current debt stands at approximately ₹245 crore, with a year-end target of ₹225-230 crore, excluding the new project cost. The ₹180 crore Jammu plant capex will be funded 25% through internal accruals and 75% through bank financing, potentially raising the peak debt level to ₹325-330 crore during the project implementation phase.

    06

    Profitability and Marketing Strategy

    The company maintained its gross margin within the targeted range despite increased raw material costs, with Q3 FY25 gross margin at 43.7%. Management aspires for an overall gross margin of 40% and expects it to revert to 45% levels in the next quarter or so. Advertising and promotion (A&P) expenditure stood at 11% of revenue in Q3 FY25, reflecting a focus on consistent communication and market activation. This spend is expected to remain at 10-11% for the next couple of quarters, with a potential shift to absolute value spending as revenue scales.

    07

    CCI Penalty Case Update and Management Succession

    The legal case regarding the CCI penalty of ₹170 crore is ongoing, with the next hearing deferred to May 5th. Management reiterated its commitment to robustly defend its position. Additionally, the Managing Director, Mr. Suvamoy Saha, discussed his reappointment for six months until September 2025, emphasizing his focus on consolidating recent gains and ensuring a smooth succession plan during this period.

    This is an AI-generated summary of a publicly available earnings call transcript. It is for informational purposes only and does not constitute investment advice, a recommendation, or an endorsement. inve.money is not a SEBI-registered investment advisor. Please consult a qualified financial advisor before making any investment decisions.