Detailed Narrative
FY25 Performance and Strategic Actions
FY25 was a landmark year for Jubilant FoodWorks, with H2 performance setting new benchmarks. The Group achieved system sales of almost $1.1 billion, and its network expanded to over 3,300 stores, adding 238 stores during the year. Strategic investments included implementing free delivery, which initially reduced average ticket prices but is now seeing growth again, leading to record new customer acquisition. Domino's India EBITDA broadly aligned with revenue growth, maintaining margins despite increased delivery mix.
New Product Innovation and Menu Expansion
The company accelerated its pace of new product innovation, introducing exciting offerings such as chicken products, Volcano Pizza, new cheese burst ranges, and Big Big Pizza. These innovations, supported by strong media investments, are driving momentum and incremental demand. Chicken products, in particular, are exceeding expectations, with supply constraints leading to rationing in some regions. Management believes the chicken range has the potential to become a Rs. 1,000 crore platform.
International Business Performance (DP Eurasia, Sri Lanka)
DP Eurasia completed a year under JFL, recording Rs. 3,071 crore in system sales for FY25, healthy profitability, and high free cash flow. Domino's Turkey achieved 0.4% LFL growth in FY25, building on a high base of 29.2% from the previous year. COFFY, a Turkish brand, expanded its network to 160 cafes across 36 cities, contributing Rs. 295 crore to DPEU system sales. Sri Lanka demonstrated a significant turnaround, achieving its highest-ever revenue of Rs. 81 crore with a record growth of 45.6%.
Store Expansion and Network Growth Plans
The group's network expanded to 3,316 stores in FY25, with 238 net additions across all geographies. For FY26, the company plans aggressive expansion, targeting 280 new Domino's stores (250 in India, 30 in Turkey), 50 COFFY cafes, and 30 Popeyes stores. The geographic focus for Popeyes expansion will primarily be North, South, and Delhi NCR, with evaluation for West region expansion.
Margin Management and Cost Efficiency
Despite offering free delivery, Domino's India maintained a 14.5% margin, which was near flat year-on-year. Consolidated EBITDA for FY25 was Rs. 1,037 crore, with a margin of 12.7%. Management aims to improve standalone EBITDA margins by 200 basis points over the next three years (by FY28). Investments in newer brands like Hong's, Dunkin', and Popeyes are currently impacting overall JFL margins, but the company is curtailing expansion in Dunkin' and Hong's to focus on Popeyes to correct this drag.
Technology and Operational Excellence
JFL launched Elate, India's first Android-based Point-of-Sale system, developed in-house to streamline operations, personalize customer journeys, and boost employee productivity. The company leverages its foodtech capabilities, including data analytics for rider forecasting and optimized discounting strategies. Management believes their own delivery fleet and technological investments provide a competitive edge in the delivery market.