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    Marico

    MARICO
    Fast Moving Consumer Goods·14 Nov 2025
    Management Summary

    Marico delivered a resilient Q2 FY26 with 7% India volume growth despite September's GST-related trade disruptions. Strong performance in VAHO, Foods, and the digital-first portfolio drove revenue to multi-quarter highs. While Parachute and Saffola oils faced volume challenges due to input cost inflation, management is confident in margin recovery and sustained double-digit EBITDA growth in H2 FY26, supported by easing commodity prices and strategic initiatives like Project SETU.

    Highlights

    6
    • India business delivered 7% volume growth despite September disruptions, with revenue growth hitting multi-quarter highs.

    • More than 95% of the India business gained or sustained market share, and over 75% gained or sustained penetration.

    • Value-added hair oils (VAHO) accelerated growth, gaining 150 bps in value market share, with mid and premium segments showing double-digit volume growth.

    • The Food portfolio crossed ₹1,100 crore ARR and grew 12% this quarter, with True Elements and Plix Nutraceuticals maintaining strong growth.

    • Digital-first portfolio exited the quarter with an ARR of over ₹1,000 crores, on track to reach 2.5x of FY24 ARR by FY27 and achieve double-digit EBITDA margins by FY27.

    • International business maintained robust performance, with Bangladesh ahead of expectations and MENA on an accelerated growth path.

    Concerns

    5
    • GST rate rationalization in September caused transitionary disruption in trade channels, impacting Q2 volume growth by approximately 2%.

    • Parachute volume was muted due to unprecedented hyperinflation in Copra prices and 60% pricing growth YoY, leading to ml-age drops and supply rationing to institutional customers.

    • Saffola oils were flattish in volume terms amidst elevated pricing environment.

    • Food portfolio growth was impacted by the last year of True Elements earn-out, Flipkart accounting adjustments for Plix, and a focus on improving Plix profitability and mix, leading to a temporary 'pause' for 2 quarters.

    • South Africa experienced a sluggish H1, though recovery is expected in H2.

    What Changed1

    vs Q3 FY26

    Risks discussed2 → 5 (+3)

    Key financials

    Single quarter

    04 metrics
    1. 01India Volume Growth7%+7.0%YoY
    2. 02Food Portfolio ARR₹1,100 Cr
    3. 03Food Portfolio Growth12%+12%YoY
    4. 04Digital-First Portfolio ARR₹1,000 Cr

    Segment breakdown

    India Business
    7% Volume Growth Revenue Growth
    Parachute
    0% Volume Growth60% Pricing Growth
    Saffola Oils
    0% Volume Growth
    Value-Added Hair Oils (VAHO)
    150 bps Value Market Share Gain Mid & Premium Volume Growth9% 2-year CAGR (ex-Shanti Amla)
    Food Portfolio
    ₹1,100 Cr ARR12% Growth
    Digital-First Portfolio
    ₹1,000 Cr ARR
    International Business
    Growth Momentum
    List

    Capital allocation

    1
    medium confidence
    CategoryHeadline
    M&A

    True Elements

    acquisition · integrated

    Guidance & targets

    9
    CategoryTargetPriority
    Volume
    India Volume Growth
    top quartile
    High
    Revenue
    Consolidated Revenue Growth
    around 25%
    High
    Revenue
    International Business Constant Currency Growth
    robust double digit
    High
    Revenue
    Digital-First Portfolio ARR
    2.5x of FY '24 ARR
    High
    Revenue
    Total Revenue
    ₹20,000 crores
    High
    Profitability
    Plix EBITDA Margins
    mid to high single digits
    Medium
    Profitability
    Operating Margin Improvement
    at least 200 bps
    High
    Profitability
    Operating Margin Improvement
    250 basis points
    Medium
    Ad Spend
    A&P Spend Growth
    double digits
    High

    Copra Price Trend

    next few quarters, March onwards
    CurrentDown 15% from July 25 highs
    TargetSettling down, coming down March onwards

    Why it matters

    Copra prices significantly impact Parachute's profitability and volume growth, and overall gross margins.

    Current forecasts and our crop estimate outlook suggest that Copra market is likely to settle down over the course of the next few quarters and start coming down March onwards.

    How to verify

    risks_and_concerns[risk='Hyperinflation in Copra prices']

    Risks & concerns

    5
    RiskSeverity

    GST rate rationalization disruption

    Transitionary disruption in trade channels due to revised GST rates in September, impacting Q2 volume growth by ~2%, but now stabilized.Management acknowledged

    medium

    Hyperinflation in Copra prices

    Unprecedented hyperinflation in Copra prices (60% pricing growth YoY) muted Parachute volumes, but prices have come down 15% from July highs and are expected to settle and decline by March.Management acknowledged

    high

    Pricing volatility in Saffola oils

    Saffola oils volumes were flattish amidst elevated pricing environment, but growth is expected to pick up as volatility subsides.Management acknowledged

    medium

    Sluggish performance in South Africa

    South Africa had a sluggish H1, but management is confident of a visible recovery in the second half.Management acknowledged

    low

    Flipkart accounting adjustment for Plix

    An accounting adjustment on Flipkart for Plix, where expenses are now reported from revenue, caused some impact on Foods reporting but no material impact on overall Marico numbers.Management downplayed

    low

    Q&A highlights

    8

    “So, we saw some of this impact flowing into first half of October, but it is now more or less stabilized. ... You can take around 2% during Quarter 2.”

    Clarified the immediate impact of GST changes on Q2 volumes and the expectation for stabilization, indicating no significant positive reversal in Q3.

    asked by Avi from Macquarie

    2 min read6 chapters

    Detailed Narrative

    01

    Q2 FY26 Performance and Operating Environment

    Marico's India business delivered a 7% volume growth in Q2 FY26, despite a 2% volume impact in September due to GST rate rationalization. The company noted steady demand in July and August before the disruption. Revenue growth in India reached multi-quarter highs, with over 95% of the business gaining or sustaining market share and over 75% gaining or sustaining penetration. Management expressed optimism for consumption boost from easing inflation, supportive policies, and favorable monsoons.

    02

    Core Categories: Parachute and Saffola Oils

    Parachute volumes were muted due to unprecedented🌐 hyperinflation in Copra prices, which saw a 60% pricing growth year-on-year. Copra prices have since declined 15% from July 2025 highs and are expected to settle and decline further by March 2026. Saffola oils also experienced flattish volume growth amidst elevated pricing, but growth is anticipated to pick up as pricing volatility subsides. The company passed on GST benefits through price cuts or grammage increases in relevant categories.

    03

    Value-Added Hair Oils (VAHO) and Project SETU

    Value-added hair oils (VAHO) accelerated its growth trajectory, gaining 150 bps in value market share on a MAT basis, with mid and premium segments showing double-digit volume growth. Project SETU has been instrumental in this growth, enabling range selling and contributing to the high-margin segment of VAHO. Future phases of SETU aim to reduce direct/indirect coverage gaps, diversify business in the South, bridge rural/urban market share gaps for Parachute, and expand presence in urban channels like food, chemist, and cosmetic outlets.

    04

    Food and Digital-First Portfolios

    The Food portfolio crossed ₹1,100 crore ARR and grew 12% this quarter, driven by Saffola Oats, Honey, Soya Chunks, True Elements, and Plix Nutraceuticals. However, growth was temporarily impacted by the last year of True Elements' earn-out, Flipkart accounting adjustments for Plix, and a strategic focus on Plix profitability. The digital-first portfolio, including Beardo and Plix, exited the quarter with an ARR of over ₹1,000 crores, targeting 2.5x of FY24 ARR by FY27 and double-digit EBITDA margins by FY27. Plix is specifically targeting mid to high single-digit EBITDA margins in the next two quarters.

    05

    International Business Performance

    The international business maintained robust performance, with Bangladesh exceeding expectations and Vietnam showing signs of recovery. MENA continued its accelerated growth path. While South Africa experienced a sluggish H1, management expects a visible recovery in the second half. The company aims to maintain robust double-digit constant currency momentum in its overseas business in H2 FY26.

    06

    Margin Outlook and Strategic Priorities

    Marico expects gross margins to improve from their bottomed-out levels. The company anticipates an operating margin improvement of at least 200 basis points next year and aims for double-digit EBITDA growth in H2 FY26. A&P spending will continue to grow in double digits. The long-term ambition is to reach ₹20,000 crores in revenue by 2030, driven by strategic priorities including improving India volume growth, maintaining international business momentum, and focusing on profitable growth in new portfolios.

    This is an AI-generated summary of a publicly available earnings call transcript. It is for informational purposes only and does not constitute investment advice, a recommendation, or an endorsement. inve.money is not a SEBI-registered investment advisor. Please consult a qualified financial advisor before making any investment decisions.