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    Credo Brands Marketing Limited

    MUFTI
    Consumer Services·23 May 2025
    Management Summary

    Credo Brands reported strong Q4 FY25 results with 15% revenue growth and 33% EBITDA growth, despite challenging market conditions. For the full year FY25, revenue grew 9% and EBITDA 12%. The company successfully reduced inventory days and generated robust operating cash flow, while maintaining focus on profitable growth and strategic investments in brand premiumization and digital footprint.

    Highlights

    5
    • Q4 FY25 Revenue increased by 15% YoY to ₹153 crores, demonstrating resilience in challenging market conditions.

    • Q4 FY25 EBITDA saw a significant 33% YoY growth, reaching ₹41 crores, with EBITDA margin expanding by 360 bps to 26.8%.

    • FY25 PAT grew by 15% YoY to ₹68.4 crores, and Q4 FY25 PAT grew by 96% YoY to ₹13.8 crores.

    • Inventory days were successfully reduced by 10 days to 67 days, indicating improved working capital management.

    • Operating cash flow for FY25 was strong at ₹165.9 crores, providing a solid foundation for future investments.

    Concerns

    3
    • Consumer demand decreased in FY24 and FY25 due to rising interest rates and inflation, impacting growth trajectory.

    • Market conditions remain challenging with subdued demand in premium and mid-premium branded apparel segments.

    • Same-store sales growth (SSSG) for EBOs was only 1.8% for FY25, indicating reliance on new store additions for overall revenue growth.

    Key financials

    Metrics

    18

    Periods

    2

    Q4

    7
    • Revenue
      ₹153 Cr
      YoY+15%
    • Gross Profit
      ₹82.8 Cr
      YoY+11%
    • GP Margin
      54%
    • EBITDA
      ₹41 Cr
      YoY+33%
    • EBITDA Margin
      26.8%

    FY25

    11
    • Revenue
      ₹618.2 Cr
      YoY+9%
    • Gross Profit
      ₹353.9 Cr
      YoY+9%
    • GP Margin
      57.2%
    • EBITDA
      ₹179.7 Cr
      YoY+12%
    • EBITDA Margin
      29.1%

    Capital allocation

    2
    high confidence
    CategoryHeadline
    Capex

    ₹12 crores

    from cash flow

    Liquidity

    Liquidity disclosed

    Operating cash flow of INR 165.9 crores in March 2025, which will fund capex.

    Guidance & targets

    7
    CategoryTargetPriority
    Revenue
    Revenue growth
    mid-teens
    Medium
    EBITDA Margin
    EBITDA Margin
    28% to 30%
    High
    Gross Margin
    Gross Margin
    56% to 58%
    High
    Capex
    Capex
    ₹12-15 crores
    High
    Store Expansion
    New store openings
    20 to 25
    Medium
    Store Renovation
    Existing store renovations
    ~30 stores
    Medium
    Brand Building Investment
    Percentage of revenues
    approximately 5%
    High

    Mid-teens revenue growth

    next quarter (Q1 FY26)
    Current9% YoY for FY25
    TargetMid-teens revenue growth for FY26

    Why it matters

    To assess if the company can achieve its stated growth aspiration amidst challenging market conditions.

    Going ahead, our company aspires for mid-teens revenue growth for the next year, driven by the expansion of new store locations across both new and established markets.

    How to verify

    key_financials.metrics[label='Revenue']

    Risks & concerns

    3
    RiskSeverity

    Subdued consumer demand

    Consumer demand decreased due to rising interest rates and inflation, impacting growth trajectory in FY24 and FY25.Management acknowledged

    medium

    Challenging market conditions

    Market sentiment remains low, with subdued demand in premium and mid-premium branded apparel segments.Management acknowledged

    medium

    Higher costs from store upgrades

    Store upgrades and premiumization efforts will result in higher costs in the short term, viewed as strategic investments.Management acknowledged

    low

    Q&A highlights

    8

    “as of now, we see enough headroom for growth in India itself. So in the immediate near future, we are not looking to export or open stores. However, in future, at the right time, we would definitely expand beyond borders.”

    Clarifies the company's immediate focus on domestic growth, deferring international expansion to a later stage.

    asked by Anuj Rathi

    2 min read6 chapters

    Detailed Narrative

    01

    Q4 and FY25 Financial Performance Overview

    Credo Brands reported a robust Q4 FY25 with revenue growing 15% YoY to ₹153 crores and EBITDA increasing 33% YoY to ₹41 crores, achieving an EBITDA margin of 26.8%. For the full fiscal year 2025, revenue grew 9% to ₹618.2 crores, and EBITDA increased 12% to ₹179.7 crores, with a full-year EBITDA margin of 29.1%. PAT for FY25 stood at ₹68.4 crores, marking a 15% YoY growth, while Q4 PAT surged 96% to ₹13.8 crores.

    02

    Inventory and Working Capital Management

    The company successfully reduced its inventory days to 67 days as of March 31, 2025, a 10-day reduction from the previous year. Management highlighted its unique merchandise life cycle, where unsold stock is efficiently cleared through online channels and factory outlets, ensuring profitability even from previously unsold items. This disciplined approach contributed to a strong operating cash flow of ₹165.9 crores for the year, with ROCE at 18.9% and ROE at 18.2%.

    03

    Market Conditions and Growth Trajectory

    Management acknowledged challenging market conditions in FY24 and FY25, characterized by subdued consumer demand due to rising interest rates and inflation. Despite this, the company remains confident in its ability to navigate these cycles, aspiring for mid-teens revenue growth in FY26. However, this growth will be pursued cautiously and profitably, with a focus on sustainable expansion rather than aggressive, unprofitable growth.

    04

    Strategic Initiatives: Premiumization and Digital Footprint

    Credo Brands is actively working on strengthening its digital footprint and premiumizing its brand identity. The company's own website has more than doubled its turnover in FY25. Plans include upgrading several flagship stores to reflect a premium positioning, with an estimated 30 stores to be renovated in FY26. Brand-building investment is projected to remain around 5% of revenues for FY26, aiming to establish Mufti as a leading premium apparel brand.

    05

    Store Expansion and Capex Plans

    In FY25, Credo Brands opened 16 new stores on a net basis, bringing the total count to 441 stores across 247 cities. For FY26, the company plans to open 20 to 25 new stores and renovate approximately 30 existing stores. The estimated capex for FY26 is between ₹12 crores to ₹15 crores, which will be funded entirely through internal cash flows, maintaining an asset-light business model.

    06

    Gross and EBITDA Margin Outlook

    The company expects to maintain its annualized gross margins in the range of 56% to 58%. For EBITDA, management guided for a sustainable range of 28% to 30% for FY26. This confidence stems from effective cost control measures and the ability to liquidate inventory profitably, even during muted market conditions, ensuring steady profitability.

    This is an AI-generated summary of a publicly available earnings call transcript. It is for informational purposes only and does not constitute investment advice, a recommendation, or an endorsement. inve.money is not a SEBI-registered investment advisor. Please consult a qualified financial advisor before making any investment decisions.