Detailed Narrative
Strong Q2 FY26 Performance with Record Profitability
Nykaa reported a robust Q2 FY26, achieving its highest GMV, EBITDA, and PAT margins since its IPO. GMV grew 30% YoY to INR 4,744 crores, while Net Revenue increased 25% YoY to INR 2,346 crores. EBITDA surged 53% YoY to INR 159 crores, resulting in a 6.8% margin, and PAT grew 154% YoY to INR 33 crores, with a 1.4% margin. Gross profit also saw a 28% YoY increase to INR 1,054 crores, representing a 44.9% margin, the highest in 12 quarters.
Beauty and Fashion Vertical Growth
Both Beauty and Fashion verticals contributed to the overall growth, with Beauty GMV growing 28% YoY and Fashion GMV up 37% YoY to INR 1,180 crores. Beauty NSV reached INR 1,981 crores for the quarter, growing 27%. The Fashion vertical significantly improved its EBITDA from minus 9.0% a year ago to minus 3.5%, demonstrating strong progress towards profitability. The House of Nykaa brands achieved an annualized GMV run rate of INR 2,900 crores, growing 54% YoY.
Strategic Customer Acquisition and Retail Expansion
Nykaa's cumulative customer base expanded to 49 million, a 32% YoY growth, driven by accelerated new customer acquisition across all categories including women, kids, men, and home, which are growing 70-80% YoY. The company continued its retail footprint expansion, opening 19 new stores in Q2, bringing the total to 265 stores across 90 cities. The physical retail space grew 37% YoY to 2.7 lakh sq.ft., with 2/3 of in-store GMV coming from premium brands.
Nykaa Now and Hyperlocal Delivery Enhancements
Nykaa Now, the hyperlocal delivery service, now operates through 53 stores across seven cities, having processed 2 million orders to date. The service offers a wide assortment of beauty products, from mass to luxury, with delivery times ranging from 30 to 120 minutes, and a fastest recorded delivery of 7 minutes. This initiative aims to increase market share in personal care and provide quicker access to the beauty assortment.
Focus on Gen Z and Korean Beauty
Nykaa is strategically targeting Gen Z, who represent 26% of India's population and 50% of consumption, through initiatives like the Gen Z Campus Ambassador Programme, which generated over 7,000 pieces of content and 45 million reach. The Korean beauty portfolio, a key driver for skincare adoption among Gen Z, grew 60% YoY, with Nykaa offering the largest assortment of Korean brands in India.
Brand Partnerships and Monetization
The company secured significant international brand tie-ups, including exclusive launches for Prada Beauty, IT Cosmetics, La Prairie, and Maison Margiela. The recent partnership with H&M for online retailing of its full fashion and beauty portfolio is expected to drive cross-pollination across platforms. Nykaa is also seeing increased brand spend on advertising, creating more monetization opportunities through enhanced advertising tools, personalization, and self-serve dashboards.
Operational Efficiency and Capital Management
Nykaa demonstrated improved operational efficiencies, with EBITDA margin expanding by 125 bps and gross margin by 111 bps. Capex for H1 FY26 was INR 58 crores, representing 1% of revenue, primarily invested in the beauty store network and tech capabilities. The company's working capital days are now close to 1 month, and ROCE has nearly doubled over the last three years to 14.1%, reflecting strong capital management.
Fragrance Category Focus
The fragrance category is identified as one of the fastest-growing segments, with Gen Z showing strong adoption. Management plans to open dedicated fragrance-only stores, 'Nykaa Perfumery,' in key metros to capitalize on the physical retail experience required for fragrance testing. This strategic focus aims to make fragrance a more meaningful part of the overall revenue mix, aligning with global market trends where fragrance constitutes 15-25% of total beauty business.