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    FSN E-Commerce Ventures Limited

    NYKAA
    Consumer Services·7 Nov 2025
    Management Summary

    FSN E-Commerce (Nykaa) delivered a strong Q2 FY26, marked by robust growth across its Beauty and Fashion verticals. The company reported its highest GMV, EBITDA, and PAT margins since IPO, driven by accelerated customer acquisition, strategic brand partnerships, and operational efficiencies. While the Superstore segment saw a slight moderation in GMV growth due to GST changes, management remains optimistic about its long-term trajectory and continued profitability improvements.

    Highlights

    5
    • GMV grew 30% YoY to INR 4,744 crores, marking the highest YoY growth in the last 6 quarters.

    • Net Revenue increased 25% YoY to INR 2,346 crores, maintaining consistent mid-20s growth over the last 12 quarters.

    • EBITDA surged 53% YoY to INR 159 crores, achieving a 6.8% margin, which is the highest since IPO.

    • PAT grew 154% YoY to INR 33 crores, with a 1.4% PAT margin, also the highest since IPO.

    • The Fashion vertical's EBITDA significantly improved from minus 9.0% a year ago to minus 3.5%.

    Concerns

    2
    • Superstore GMV growth was slightly lower at 25% due to GST changes impacting retailer buying behavior.

    • Superstore's contribution margin experienced a short-term dip of 62 bps due to investments in field force during the quarter.

    What Changed1

    vs Q3 FY26

    Guidance items1 → 6 (+5)

    Key financials

    Single quarter

    06 metrics
    1. 01GMV₹4,744 Cr+30%YoY
    2. 02Net Revenue₹2,346 Cr+25%YoY
    3. 03EBITDA₹159 Cr+53%YoY
    4. 04EBITDA Margin6.8%
    5. 05PAT₹33 Cr+1.5%YoY

    Segment breakdown

    Beauty
    28.0% GMV Growth₹1,981 Cr NSV (Q2)₹3,815 Cr NSV (Half Year)27% NSV Growth9% EBITDA Margin40 bps EBITDA Margin Improvement
    Fashion
    ₹1,180 Cr GMV37% GMV Growth₹346 Cr NSV27% NSV Growth-3.5% EBITDA550 bps EBITDA Improvement
    House of Nykaa (Brands)
    ₹2,900 Cr Annualized GMV Run Rate54% GMV Growth₹627 Cr Beauty Brands GMV (Q2)74% Beauty Brands GMV Growth₹1,500 Cr Dot & Key GMV110.0% Dot & Key GMV Growth₹400 Cr Nykaa Cosmetics Annualized GMV₹350 Cr Kay Beauty GMV₹175 Cr Nykd GMV30% Nykd GMV Growth (Nykaa channels)
    Superstore
    25% GMV Growth422 bps EBITDA Margin Improvement134 bps Gross Margin Improvement62 bps Contribution Margin Dip
    List

    Capital allocation

    1
    high confidence
    CategoryHeadline
    Capex

    Capex disclosed

    Guidance & targets

    6
    CategoryTargetPriority
    Retail Expansion
    Retail stores in top cities
    top 100 cities
    High
    Customer Acquisition
    Annual Transacting Customer (AUTC) growth
    27%
    High
    Brand Growth
    Korean brands portfolio growth
    60%
    High
    House of Nykaa Brands
    Annualized GMV run rate
    INR 2,900 crores
    High
    House of Nykaa Brands
    Dot & Key GMV
    crossed INR 1,500 crores
    High
    House of Nykaa Brands
    Nykd GMV
    crossed INR 175 crores
    High

    Superstore GMV growth recovery

    Q3 FY26
    Current25% growth (slightly lower due to GST)
    TargetImproved growth rate

    Why it matters

    To confirm the transient📎 nature of GST impact and the effectiveness of management's recovery strategy for the Superstore segment.

    Our GMV was slightly lower at 25% growth. That was mostly on account of, as you all know, there were GST changes and 40% of our portfolio had GST cut to 5%... but we are quite confident💬 that the impact will be quite positive💬 in the coming weeks and months in terms of offtakes... So, we'll get back📌 to that growth, but our expansion continues at a good pace.

    How to verify

    key_financials.segment_breakdown[name='Superstore'].metrics[label='GMV Growth']

    Risks & concerns

    2
    RiskSeverity

    Superstore GMV growth moderation due to GST changes

    Superstore GMV growth was slightly lower at 25% due to GST changes impacting retailer buying behavior, but management expects recovery in coming weeks/months.Management acknowledged

    medium

    Short-term dip in Superstore contribution margin

    Contribution margin dipped by 62 bps due to investment in field force in Q2, expected to become productive in Q3/Q4.Management acknowledged

    low

    Q&A highlights

    8

    “I think we look at the intrinsics of the business from our side and try to keep improving the underlying intrinsics which determine the success of the business or not... But I feel confident that we have delivered faster than or rather significantly faster than market growth in the first half of the year. And with significantly better and continuously better intrinsics, I think that should continue to be the case going forward also.”

    Addresses investor confidence in the Fashion segment's turnaround and whether it's driven by internal efforts or market tailwinds.

    asked by Sachin Dixit

    3 min read8 chapters

    Detailed Narrative

    01

    Strong Q2 FY26 Performance with Record Profitability

    Nykaa reported a robust Q2 FY26, achieving its highest GMV, EBITDA, and PAT margins since its IPO. GMV grew 30% YoY to INR 4,744 crores, while Net Revenue increased 25% YoY to INR 2,346 crores. EBITDA surged 53% YoY to INR 159 crores, resulting in a 6.8% margin, and PAT grew 154% YoY to INR 33 crores, with a 1.4% margin. Gross profit also saw a 28% YoY increase to INR 1,054 crores, representing a 44.9% margin, the highest in 12 quarters.

    02

    Beauty and Fashion Vertical Growth

    Both Beauty and Fashion verticals contributed to the overall growth, with Beauty GMV growing 28% YoY and Fashion GMV up 37% YoY to INR 1,180 crores. Beauty NSV reached INR 1,981 crores for the quarter, growing 27%. The Fashion vertical significantly improved its EBITDA from minus 9.0% a year ago to minus 3.5%, demonstrating strong progress towards profitability. The House of Nykaa brands achieved an annualized GMV run rate of INR 2,900 crores, growing 54% YoY.

    03

    Strategic Customer Acquisition and Retail Expansion

    Nykaa's cumulative customer base expanded to 49 million, a 32% YoY growth, driven by accelerated new customer acquisition across all categories including women, kids, men, and home, which are growing 70-80% YoY. The company continued its retail footprint expansion, opening 19 new stores in Q2, bringing the total to 265 stores across 90 cities. The physical retail space grew 37% YoY to 2.7 lakh sq.ft., with 2/3 of in-store GMV coming from premium brands.

    04

    Nykaa Now and Hyperlocal Delivery Enhancements

    Nykaa Now, the hyperlocal delivery service, now operates through 53 stores across seven cities, having processed 2 million orders to date. The service offers a wide assortment of beauty products, from mass to luxury, with delivery times ranging from 30 to 120 minutes, and a fastest recorded delivery of 7 minutes. This initiative aims to increase market share in personal care and provide quicker access to the beauty assortment.

    05

    Focus on Gen Z and Korean Beauty

    Nykaa is strategically targeting Gen Z, who represent 26% of India's population and 50% of consumption, through initiatives like the Gen Z Campus Ambassador Programme, which generated over 7,000 pieces of content and 45 million reach. The Korean beauty portfolio, a key driver for skincare adoption among Gen Z, grew 60% YoY, with Nykaa offering the largest assortment of Korean brands in India.

    06

    Brand Partnerships and Monetization

    The company secured significant international brand tie-ups, including exclusive launches for Prada Beauty, IT Cosmetics, La Prairie, and Maison Margiela. The recent partnership with H&M for online retailing of its full fashion and beauty portfolio is expected to drive cross-pollination across platforms. Nykaa is also seeing increased brand spend on advertising, creating more monetization opportunities through enhanced advertising tools, personalization, and self-serve dashboards.

    07

    Operational Efficiency and Capital Management

    Nykaa demonstrated improved operational efficiencies, with EBITDA margin expanding by 125 bps and gross margin by 111 bps. Capex for H1 FY26 was INR 58 crores, representing 1% of revenue, primarily invested in the beauty store network and tech capabilities. The company's working capital days are now close to 1 month, and ROCE has nearly doubled over the last three years to 14.1%, reflecting strong capital management.

    08

    Fragrance Category Focus

    The fragrance category is identified as one of the fastest-growing segments, with Gen Z showing strong adoption. Management plans to open dedicated fragrance-only stores, 'Nykaa Perfumery,' in key metros to capitalize on the physical retail experience required for fragrance testing. This strategic focus aims to make fragrance a more meaningful part of the overall revenue mix, aligning with global market trends where fragrance constitutes 15-25% of total beauty business.

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