Detailed Narrative
Premium Growth and Market Leadership
SBI Life maintained private market leadership with 20.8% NBP share and 25.3% individual NBP share. Individual NBP grew 11% to INR 263.6 billion, with Q4 growing 7% vs industry 5%. The 3-year CAGR of individual rated premium stands at 15% vs industry 11%. Four new non-ULIP products (Smart Platina Supreme, Smart Bachat Plus, Smart Platina Young Achiever, Smart Future Star) sold over 1.5 lakh policies and collected INR 1,100+ crores.
Product Mix Shift and Margin Dynamics
FY25 product mix was 70% ULIP and 30% traditional on IRP basis, with management targeting 65-35 in FY26. Q4 VoNB margin jumped to 30.5%, up 220bps YoY, driven by favorable product mix shift toward non-ULIP. Protection mix shifted from 90-10 ROP-to-pure-term to 80-20, which is margin accretive. Rider attachment rates are increasing with new riders launched, further boosting product-level margins. Non-par savings grew 18% for the year and 56% in Q4.
Agency Channel Transformation
Agency individual APE grew 23% YoY to INR 59.5 billion, contributing 27% share (up from prior levels). Agent productivity improved 20% to INR 2.9 lakhs on individual NBP terms. 70 new branches opened targeting Tier 3 and 4 regions. However, net agent addition was marginally negative for the year as inactive agents were de-weeded (97,500 gross additions offset by deletions). Agency share in IRP rose from 28% to 30%. Management targets 25% agency growth and 87 new branches in FY26.
Operational Excellence and EV Growth
Embedded value grew 21% to INR 702.5 billion with operating ROEV of 20.2%. Operating variance of INR 727 crores was driven by INR 423 crores from mortality, INR 277 crores from persistency, and INR 17 crores from expenses. 13th month persistency improved 63bps to 87.41% and 61st month improved a significant 528bps to 62.69%. Death claim settlement ratio reached 99.4%. Opex ratio at 5.3% and total cost ratio at 9.7% remain controlled.