Detailed Narrative
Strong Q3 Performance on High Base
SBI Life delivered 10% individual NBP growth in Q3 vs industry's 6%, despite Q3 FY24 being an exceptionally strong period. December month collections were among the highest ever. PAT grew 48% to INR 16 billion driven by favorable operating and investment outcomes. Individual rated premium grew 14% maintaining private market leadership at 25.3% share.
Agency Channel Momentum and Strategic Expansion
Agency individual APE surged 31% to INR 44 billion with agent productivity up 27% to INR 2.9 lakhs. Active agent productivity increased 16% YoY. 46 new branches opened with another 40 planned by year-end, targeting Tier 3 and 4 regions. Agency share in IRP rose from 26% to 30%. However, strict de-weeding of inactive agents led to 40,000-45,000 deletions in Q3, a one-time📎 exercise. Online channel grew 71% on IRP basis.
Product Innovation and Mix Evolution
Smart Platina Supreme (non-par guaranteed savings) launched in December collected INR 250 crores in ~20 days with better-than-company-average margins. Protection mix shifted toward pure term (43% from lower levels) with 53% growth in pure term policies. The YONO digital protection product sold 73,000+ policies in 4 months. Non-par product margins improved after repricing in Q2 to pass on yield movements. Rider attachment rates are increasing, further boosting margins.
Embedded Value and Operational Efficiency
Embedded value grew 17% to INR 681.4 billion over March 2024. All operating variance components (mortality, persistency, expenses) contributed positively. 13th month persistency improved 83bps to 86.10% and 61st month improved a significant 521bps to 63.29%. Opex ratio at 5.3% and mis-selling ratio at 0.03% remain industry-best. 50% of proposals processed through automated underwriting, up from 44%.