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    Sula Vineyards Limited

    SULA
    Fast Moving Consumer Goods·11 Nov 2025
    Management Summary

    Sula Vineyards reported a stable Q2 FY26 revenue of INR 140 crores, but faced margin compression due to market mix, sourcing changes, and higher cost inventory. Despite these challenges, the Wine Tourism business delivered record growth, and the 'The Source' brand continued its strong performance. The company expects recovery in key markets like Telangana and anticipates operating margin improvement in H2 FY26.

    Highlights

    6
    • Wine Tourism business delivered yet another record quarter, growing 8% YoY in Q2 and 15% in H1.

    • Launched third resort, The Haven by Sula, adding 30 keys and a convention center, with 20 more keys planned for Q4, increasing total room capacity by nearly 50% to 154 keys.

    • "The Source" range continued strong double-digit growth, now forming 10% of own brands revenue, with expectations to double its share in a couple of years.

    • CSD segment sales more than doubled year-on-year (>100% growth) due to expanded label listings.

    • Maharashtra, the most important market, showed signs of decent recovery and returned to growth in Q2.

    • Operating costs were reduced by 8% year-on-year, helping to contain adverse EBITDA impact.

    Concerns

    5
    • Q2 revenue remained fairly flat at INR 140 crores.

    • Own Brands showed a marginal decline in Q2, primarily due to temporary route-to-market disruption in Telangana, which accounted for ~15% of sales last year.

    • Gross margin contracted by ~900 basis points year-over-year due to adverse mix, sourcing model change, and higher cost liquid inventory.

    • EBITDA margin declined by 530 basis points year-over-year.

    • Net debt increased to INR 350 crores (from INR 315 crores last year), and interest cost was up 13% YoY.

    What Changed2

    vs Q3 FY26

    Guidance items7 → 5 (-2)Risks discussed6 → 4 (-2)
    Key financials

    Metrics

    14

    Periods

    3

    Headline

    10
    • Revenue
      ₹140 Cr
      YoY0%
    • Own Brands Volume Growth
      1.5%
      YoY+1.5%
    • Own Brands Value Growth
      -2.5%
      YoY-2.5%
    • Elite & Premium Brands Decline
      3%
      YoY-3%
    • Elite & Premium Mix
      78%

    Q2

    2
    • Wine Tourism Growth
      8%
      YoY+8%
    • Resort Occupancy
      77%

    H1

    2
    • Wine Tourism Growth
      15%
      YoY+15%
    • Cash Generated from Operations
      ₹4 Cr

    Capital allocation

    3
    high confidence
    CategoryHeadline
    Capex

    ₹30 crores

    Debt

    Net ₹350 crores · 2.5x EBITDA

    Liquidity

    Liquidity disclosed

    Cash generated from operations post tax stood at a positive INR4 crores in H1.

    Guidance & targets

    5
    CategoryTargetPriority
    Profitability
    Operating Margins Improvement
    250 basis points
    High
    Profitability
    Return on Equity (ROE)
    17-18%
    Medium
    Market Share
    The Source Share of Own Brands Revenue
    double from 10%
    Medium
    Capacity
    Room Capacity (Keys)
    154 keys
    High
    Capex
    Annual Capex
    INR 30-35 crores
    High

    Telangana Market Recovery

    Q3 FY26 (starting December)
    CurrentDisrupted in Q2, expected to recover from Dec 1
    TargetStrong recovery in sales and normalized distribution

    Why it matters

    Telangana is a significant market, and its recovery is crucial for overall sales growth and mitigating Q2's impact.

    As far as we are aware, this is going to start from December 1 itself. So, we would get a good benefit of that within Q3 itself. Fingers crossed.

    How to verify

    key_financials.metrics[label='Own Brands Value Growth']

    Risks & concerns

    4
    RiskSeverity

    Telangana Route-to-Market Disruption

    Temporary disruption in Q2 due to expiry of retail licenses and destocking, impacting sales in a market that accounted for ~15% of sales last year. Expected to recover in H2 FY26.Management acknowledged

    high

    Higher Cost Liquid Inventory Carryover

    Carryover of relatively higher cost liquid inventory from last year impacted gross margins by ~150 bps in Q2. Expected to taper off in coming months.Management acknowledged

    medium

    FTA Negotiations and Imported Wine Market Changes

    Potential reduction in minimum import price and duties for imported wines due to FTA negotiations (e.g., with EU) could alter the competitive landscape. Sula is preparing for this scenario and re-entering imported wine distribution.Management acknowledged

    medium

    Long Receivables Cycle from Southern Government Corporations

    Historically long receivables cycle (250 days) from government corporations, particularly in Telangana, impacted working capital. Management notes recent improvement in overdue percentages and expects further positive trends.Management acknowledged

    medium

    Q&A highlights

    7

    “I believe we are market leaders. I want to just also note one thing here that we, at this last SulaFest, which was our first one after 5 years, canned wines featured very prominently. We figured that this was the best place to market them. And the response was pretty phenomenal.”

    Clarifies Sula's perceived market leadership and strategy for a niche, high-potential segment, including leveraging events for promotion.

    asked by Ishan Agarwal

    3 min read7 chapters

    Detailed Narrative

    01

    Q2 FY26 Performance Overview and Margin Compression

    Sula Vineyards reported a stable revenue of INR 140 crores in Q2 FY26. However, Own Brands volume increased by 1.5% while value declined by 2.5% due to an unfavorable sales mix. The quarter saw significant margin compression, with gross margin contracting by approximately 900 basis points and EBITDA margin declining by 530 basis points year-on-year. This was attributed to an adverse market/product mix, a change in the Wine Tourism sourcing model, and the carryover of higher cost liquid inventory from the previous year.

    02

    Wine Tourism Business Achieves Record Growth and Expansion

    The Wine Tourism business continued its strong performance, delivering an 8% year-on-year growth in Q2 and 15% in H1, marking another record quarter. Resort occupancy improved by 350 basis points to 77% in Q2. A significant development was the launch of the third resort, 'The Haven by Sula,' adding 30 keys and a convention center. The company plans to add another 20 keys in Q4, increasing its total room capacity by nearly 50% to 154 keys by year-end, up from 104 keys six months prior.

    03

    Own Brands Performance Led by 'The Source' and CSD Segment

    Despite a marginal decline in overall Own Brands value, 'The Source' range remained a star performer, achieving strong double-digit growth and now contributing 10% of the company's own brands revenue. Sula expects 'The Source's' share to double in a couple of years and is expanding its national footprint, including new labels in Haryana and Delhi. The CSD segment also demonstrated robust growth, with sales more than doubling year-on-year, reflecting the benefits of expanded label listings.

    04

    Geographic Challenges and Expected Recovery in Telangana

    Telangana, which represented nearly 15% of Sula's sales last year, experienced significant degrowth in Q2 due to temporary route-to-market disruption🌐 caused by the expiry of retail licenses and subsequent destocking by retailers. However, management anticipates a strong recovery in H2 FY26, with license auctions expected to conclude soon and new supply transitions commencing in December. Excluding Telangana, Own Brand sales grew by mid-single digits, supported by double-digit growth in eight other states.

    05

    Capital Expenditure and Debt Management

    Net debt at the end of September 2025 stood at INR 350 crores, up from INR 315 crores last year, resulting in a debt-to-EBITDA ratio of approximately 2.5x. Cash generated from operations post-tax in H1 was positive at INR 4 crores. The company expects its capital expenditure for the current and coming fiscal years to taper down to INR 30-35 crores, which is nearly half of previous levels, indicating a focus on lower capex intensity.

    06

    WIPS Update and Impact on Profitability

    The Maharashtra VAT refund income (WIPS) outstanding balance was INR 80 crores at September end, up from INR 72 crores in March 2025. Sula accrued INR 20 crores in WIPS and received INR 13 crores in H1, with an additional INR 11 crores received in October, bringing the current outstanding to approximately INR 70 crores. Management expects a higher WIPS accrual to contribute to a 250 basis points year-on-year improvement in operating margins in H2 FY26.

    07

    Strategic Approach to Imported Wine Market and FTA

    With ongoing FTA negotiations potentially leading to reduced minimum import prices and duties for imported wines, Sula is actively exploring expanding its imported wine distribution business. While profitability for imported brands may not match its Own Brands, the company believes its existing sales and distribution network provides a significant advantage to capitalize on this evolving market, having previously stepped back from this segment.

    This is an AI-generated summary of a publicly available earnings call transcript. It is for informational purposes only and does not constitute investment advice, a recommendation, or an endorsement. inve.money is not a SEBI-registered investment advisor. Please consult a qualified financial advisor before making any investment decisions.