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    Sula Vineyards

    SULA
    Fast Moving Consumer Goods·13 May 2026
    Management Summary

    Sula Vineyards reported a strong Q4 FY26, with revenue growing 7% YoY, driven by robust performance in Wine Tourism and elite/premium own brands. Despite a slight decline in Q4 EBITDA and gross profit due to grape mix and prior-year comparables, the company achieved significant cost reductions and sequential margin improvement. Net debt decreased, and a final dividend of INR 2 per share was recommended, signaling confidence in future growth.

    Highlights

    6
    • Q4 FY26 revenue grew 7% YoY to INR 142 crores, driven by improved traction in own brands and strong Wine Tourism performance.

    • Wine Tourism business delivered robust 17% YoY revenue growth in Q4, with footfalls increasing 11% and total FY26 revenue crossing INR 100 crores.

    • Elite and premium own brands achieved double-digit growth in Q4, with The Source sales growing over 35% in Q4 and 20% for the full year FY26.

    • Operating costs reduced 3% YoY, contributing to a 200 bps sequential improvement in EBITDA margins in Q4 compared to Q3.

    • Net debt decreased to INR 280 crores at FY26 end from INR 285 crores last year, with net cash generated from operations increasing 70% YoY to INR 99 crores.

    • Preliminary CSD approval received for five additional wine listings, including Dia, expected to boost sales in H2 FY27.

    Concerns

    3
    • Q4 EBITDA was slightly lower YoY, and gross profit declined 3% YoY, primarily due to higher blended grape costs and a one-time gain in Q4 FY25.

    • The grape mix impact (higher wine grape usage) is expected to weigh on profitability for the next couple of quarters.

    • PAT declined 34% YoY in Q4, mainly due to a lower tax charge in the prior year's Q4 FY25.

    Key financials

    Metrics

    7

    Periods

    3

    Q4 FY26

    4
    • Revenue
      ₹142 Cr
      YoY+6.8%
    • Gross Profit
      YoY-3%
    • EBITDA
    • PAT
      YoY-34%

    FY26

    2
    • Revenue
      ₹596 Cr
      YoY-2%
    • Net Cash from Operations
      ₹99 Cr
      YoY+70%

    FY26 End

    1
    • Net Debt
      ₹280 Cr

    Segment breakdown

    Own Brands
    5% Revenue Growth (Q4 FY26)
    Wine Tourism
    17% Revenue Growth (Q4 FY26)20% Revenue Growth (FY26)19% Contribution to Overall Revenue (FY26)
    List

    Capital allocation

    5
    high confidence
    CategoryHeadline
    Capex

    ₹25 crores

    Debt

    Net ₹280 crores · 1.2x EBITDA

    Dividend

    ₹2/share (final)

    M&A

    Chandon's 19-acre estate

    acquisition · pending regulatory · Consideration ₹NaN (undisclosed)

    Liquidity

    Liquidity disclosed

    WIPS accrued INR 48 crores, payout INR 35 crores (during year) + INR 8 crores (April), current outstanding INR 81 crores.

    Guidance & targets

    9
    CategoryTargetPriority
    Revenue
    UP Market Growth
    bumper year
    Medium
    Sales
    CSD Sales Momentum
    similar boost
    Medium
    Profitability
    Grape Mix Impact on Profitability
    weigh on profitability
    High
    Profitability
    Operating Margins
    not return to 30% anytime soon
    High
    Pricing
    Price Hikes in Free Pricing States
    2% to 3%
    High
    Capex
    Regular Capex
    lower than FY26 levels
    High
    Capex
    Wine Tourism Capex
    3x winery front capex
    High
    Capacity
    Wine Tourism Keys
    significantly more than 200 keys
    Medium
    Sustainability
    Renewable Energy Share
    80% plus
    High

    Wine Tourism Capacity Expansion

    next quarter / within 1.5 years
    Current154 keys, new projects underway
    TargetAnnouncement of new projects and progress towards >200 keys

    Why it matters

    Wine Tourism is a key growth engine and capital allocation priority; expansion directly impacts future revenue and profitability.

    We have an exciting pipeline of projects lined up for FY '27. ... I certainly would hope to see our number of keys expand significantly and talking about high double digit over the next couple of years and then continuing to be double digit beyond that. ... crossing significantly more than 200 keys with our next project, which we should hope to deliver within the next 1.5 years if all goes well

    How to verify

    capital_allocation.capex.purposes

    Risks & concerns

    5
    RiskSeverity

    Higher blended grape costs

    Increased mix of wine grapes versus table grapes, leading to higher costs and impact on gross margin for next couple of quarters.Management acknowledged

    medium

    Input cost inflation (packaging material)

    West Asia conflict primarily impacting packing material costs, necessitating price hikes.Management acknowledged

    medium

    Unsustainable discounting in the industry

    Industry discounting levels are unsustainably high, potentially leading to casualties among producers.Management acknowledged

    medium

    Competition from European imports

    Potential impact once duties come down, but current Euro appreciation and minimum import price provide comfort.Management downplayed

    low

    Lack of cooling infrastructure in retail

    Summer heat poses a challenge for wine quality in mom-and-pop stores lacking air conditioning.Analyst acknowledged

    medium

    Q&A highlights

    8

    “inventory levels throughout the channels have come down a bit compared to quarters gone by. ... we continue to run far lower discounts nationally and across channels... In general, we would take something like 2% to 3% a year in the free pricing states.”

    Clarifies inventory health and outlines future pricing actions amidst competitive discounting.

    asked by Siddhant Dand

    3 min read6 chapters

    Detailed Narrative

    01

    Q4 FY26 Performance and Growth Drivers

    Sula Vineyards delivered a strong Q4 FY26, with revenue growing 7% year-on-year to INR 142 crores, reversing a challenging trend. This growth was primarily fueled by improved traction in own brands, which grew 5% year-on-year, and a robust performance in the Wine Tourism business. The elite and premium portfolio led the own brands growth with double-digit expansion, particularly driven by The Source and RASA. Regionally, Telangana, UP, and Kerala showed robust growth, while key markets like Maharashtra and Karnataka also saw visible demand improvement.

    02

    Wine Tourism: A Key Growth Engine

    The Wine Tourism segment continues to be a powerful growth engine, achieving a 17% YoY revenue growth in Q4 and crossing the INR 100 crore mark for the first time in FY26. Footfalls increased by 11% in Q4, with over 4 lakh visitors for the full year FY26. The addition of The Haven by Sula expanded room capacity by 50% to 154 keys, maintaining healthy occupancy levels above 70% in Q4. The company plans to earmark the lion's share of its capex over the next three years for further expansion in this segment, with FY27 Wine Tourism capex expected to be three times that of winery capex.

    03

    Profitability and Cost Management

    Despite top-line growth, Q4 EBITDA was slightly lower YoY, and gross profit declined 3% YoY. This was attributed to a higher blended grape cost, reflecting an increased mix of more expensive wine grapes, and a one-time📎 gain in Q4 FY25. However, the company implemented decisive measures to optimize operating costs, resulting in a 3% YoY reduction in operating expenses. This led to a sequential improvement of 200 basis points in EBITDA margins in Q4 compared to Q3, demonstrating the effectiveness of cost control initiatives.

    04

    Capital Allocation and Strategic Investments

    Sula Vineyards' capex for FY26 stood at approximately INR 25 crores, with regular capex for FY27 expected to be lower, excluding the Chandon acquisition. Net debt at the end of FY26 was INR 280 crores, a slight reduction from INR 285 crores last year, with a comfortable net debt-to-EBITDA ratio below 3x. The company signed a binding agreement to acquire Chandon's 19-acre estate in Dindori, Nashik, for INR 20 crores, pending regulatory approvals, to further expand its Wine Tourism footprint. A final dividend of INR 2 per share was recommended.

    05

    Market Dynamics and Pricing Strategy

    The company noted an improvement in demand across key markets, with UP showing over 50% growth in FY26 and nearly 100% in Q4, anticipating another bumper year in FY27 due to new policy changes. Sula plans to implement price hikes of 2% to 3% annually in free pricing states, acknowledging potential pressure from packing material costs. However, for wines priced above INR 1,200, the company will be cautious with price increases due to upcoming duty reductions on EU wines.

    06

    Sustainability and Operational Efficiency

    Sula Vineyards made significant progress in its sustainability efforts, with the share of renewable energy in its total energy mix increasing to 75% in FY26. The company aims to further increase this to over 80% by investing in battery energy storage systems. This focus on renewable energy is expected to provide resilience against uncertain fuel and power costs. Additionally, the company is scaling up production of four key wines by approximately 40% in FY27 due to strong demand and sell-out in FY26.

    This is an AI-generated summary of a publicly available earnings call transcript. It is for informational purposes only and does not constitute investment advice, a recommendation, or an endorsement. inve.money is not a SEBI-registered investment advisor. Please consult a qualified financial advisor before making any investment decisions.