Detailed Narrative
iPhone Performance and Market Dynamics
iPhone revenue was $46 billion, down 10% year-over-year. This decline was attributed to a difficult comparison with the prior year, which included a nearly $5 billion benefit from replenishing channel inventory and fulfilling pent-up demand for iPhone 14 Pro models. Adjusting for this one-time📎 impact, iPhone revenue would have been roughly flat year-over-year. Despite the overall decline, iPhone saw growth in some markets, including Mainland China, where the iPhone 15 and 15 Pro Max were among the top-selling smartphones.
Services Business Momentum
Services achieved an all-time revenue record of $23.9 billion, growing 14% year-over-year. This growth was broad-based, with record performance in both developed and emerging markets and across several service categories like cloud, video, and payment services. The installed base of active devices continued to grow, supporting future services growth, with paid accounts and paid subscriptions both showing strong double-digit growth, exceeding 1 billion paid subscriptions across the platform.
Mac and iPad Performance
Mac revenue increased 4% year-over-year to $7.5 billion, driven by the strong launch of the new 13- and 15-inch MacBook Air models powered by the M3 chip. The Mac installed base reached an all-time high, with half of MacBook Air buyers being new to Mac. Conversely, iPad revenue was $5.6 billion, down 17% year-over-year, facing a challenging comparison against the launch of the M2 iPad Pro and 10th generation iPad in the prior year. The iPad installed base also grew to an all-time high, with over half of new iPad purchasers being new to the product.
Generative AI Opportunity and Investments
Apple expressed significant bullishness regarding generative AI, viewing it as a key opportunity across its product portfolio. The company is making substantial investments in AI, leveraging its integrated hardware, software, and services, Apple silicon with neural engines, and a focus on privacy. Management anticipates sharing exciting developments with customers soon, with upcoming product announcements and the Worldwide Developers Conference expected to highlight AI advancements.
Capital Return Program and Net Cash Neutral Goal
Apple ended the quarter with $162 billion in cash and marketable securities and a net cash position of $58 billion. The Board authorized an additional $110 billion for share repurchases, bringing the total to $200 billion over the last two years, as the company continues its goal of reaching net cash neutral over time⏳. The quarterly dividend was also raised by 4% to $0.25 per share, with plans for annual increases to continue.
Emerging Markets and China Outlook
Apple saw strong momentum in emerging markets, setting first-half revenue records in regions like Latin America, the Middle East, India, Indonesia, the Philippines, and Turkey. In Greater China, revenue was down 8% year-over-year, but iPhone revenue in Mainland China grew on a reported basis. Management remains optimistic about the long-term potential in China, despite it being a highly competitive market, and views India as an incredibly exciting market with strong double-digit growth and significant expansion opportunities across the ecosystem.