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Apple (AAPL) Q2 FY26 earnings call: guidance and Q&A

Earnings call· Mar 2026 (Q2 FY26)· Information Technology· Apr 30, 2026

Source: earnings call transcript

Executive summary

Apple Q2 FY26 — Strong iPhone and Services Growth Despite Supply Constraints

Apple delivered a record-breaking March quarter, driven by exceptional iPhone and Services performance, despite facing supply constraints for key products. The company is navigating increasing memory costs and has announced a CEO transition, with a continued focus on capital returns and strategic investments in AI, while also expanding its manufacturing footprint in the US.

Highlights

5
  • Total revenue reached $111.2 billion, up 17% YoY, a March quarter record

  • iPhone revenue grew 22% YoY to $57 billion, a March quarter record

  • Services revenue reached an all-time record of $31 billion, up 16% YoY

  • Diluted EPS set a March quarter record of $2.01, up 22% YoY

  • March quarter revenue records and double-digit growth in every geographic segment

Concerns

3
  • Supply constraints on iPhone and Mac impacted revenue growth in Q2 FY26

  • Expected significantly higher memory costs beyond the June quarter, driving increasing impact on the business

  • Operating expenses landed at $18.9 billion, up 24% YoY, slightly above guidance due to a one-time SG&A expense

Guidance & targets

CategoryTargetConfidence
Revenue Guidance
Total company revenue to grow by 14% to 17% year-over-year
high materiality
High
Services Revenue Growth
Services revenue to grow at year-over-year rate similar to what we reported in the March quarter after removing the favorable year-over-year impact from foreign exchange tailwinds
medium materiality
High
Gross Margin Guidance
Gross margin to be between 47.5% and 48.5%
high materiality
High
Operating Expenses Guidance
Operating expenses to be between $18.8 billion and $19.1 billion
medium materiality
High
Other Income & Expense Guidance
OI&E to be around $250 million, excluding any potential impact from the mark-to-market of minority investments
low materiality
High
Tax Rate Guidance
Tax rate to be around 17%
low materiality
High
Share Repurchase Authorization
Additional $100 billion for share repurchases authorized by the Board
high materiality
High
Dividend Increase
Raising dividend by 4% to $0.27 per share of common stock
high materiality
High

Segment performance

SegmentRevenueYoYQoQMargin
Total Company
March quarter revenue record. Foreign exchange was a 2.5 percentage point tailwind. Faced supply constraints on iPhone and Mac.
$111.2 billion17%——
Products
Driven by double-digit growth in iPhone.
$80.2 billion17%——
Services
All-time revenue record. Strong performance across the board with double-digit growth in most markets.
$31 billion16%——
iPhone
March quarter record, driven by the iPhone 17 family, despite supply constraints. Grew double digits in majority of markets including U.S., Latin America, Greater China, Western Europe, India, Japan, and Southeast Asia.
$57 billion22%——
Mac
Driven by strength of recent product launches including MacBook Neo, despite supply constraints. Grew in both developed and emerging markets, with double-digit growth in India and Indonesia.
$8.4 billion6%——
iPad
Driven by continued strength of A16-powered iPad and M5-powered iPad Pro. Double-digit growth in emerging markets including India, Mexico, and Thailand.
$6.9 billion8%——
Wearables, Home and Accessories
Driven by strength in wearables and accessories. New March quarter revenue record in emerging markets.
$7.9 billion5%——
Geographic Segment: Every
March quarter revenue records in every geographic segment, including strong double-digit growth in Greater China and the rest of Asia Pacific.
—Double-digit growth——
Geographic Segment: Developed Markets
March quarter revenue records.
—Double-digit growth——
Geographic Segment: Emerging Markets
March quarter revenue records in nearly every emerging market tracked, including India.
—Double-digit growth——

AAPL operating KPIs by quarter

AAPL operating KPIs stated on its earnings calls, by fiscal quarter
KPI Sep 2024 Q4 FY24 Dec 2024 Q1 FY25 Mar 2025 Q2 FY25 Jun 2025 Q3 FY25 Dec 2025 Q1 FY26This call Mar 2026 Q2 FY26 Jun 2026 Q3 FY26Change vs prior quarter
Paid subscriptions
1B+ We have well over 1 billion paid subscriptions across the services on our platform, more than double the number we had only 4 years ago. Source: earnings call transcript
1B+ We have well over 1 billion paid subscriptions across the services on our platform. Source: earnings call transcript
1B+ We have well over 1 billion paid subscriptions across the services on our platform. Source: earnings call transcript
1B+ We have well over 1 billion paid subscriptions across the Services on our platform. Source: earnings call transcript
——
1.5B+ Our services continue to attract more customers, and we have now surpassed 1.5 billion in paid subscriptions. Source: earnings call transcript
—
Active devices installed base ————
2.5B+ Across our product categories, we are seeing very high levels of customer satisfaction, and we are proud to report that we have a new record for our installed base with more than 2.5 billion active devices. Source: earnings call transcript
2.5B+ Our installed base of over 2.5 billion active devices has reached another all-time high across all major product categories and geographic segments. Source: earnings call transcript
2.5B+ Our installed base of over 2.5 billion active devices has reached another all-time high across all major product categories and geographic segments. Source: earnings call transcript
—

Operating figures the company stated on at least two of the calls shown, checked against each call's transcript. Click a figure to read the sentence. A dash means it was not stated that quarter.

Product announcements

ProductTypeDetails
MacBook Neolaunch
iPhone 17Elaunch
M5-powered iPad Airlaunch
AirPods Max 2launch
AirPods Pro 3launch
Apple Businesslaunch
Mac mini production in Americaexpansion
Advanced Manufacturing Center in Houstonexpansion
WWDC26milestone
Personalized Siriroadmap
Apple Maps Adsexpansion

Deals & partnerships

TSMC Supply Agreement

Apple is on track to purchase well over 100 million advanced chips from TSMC's Arizona facility as part of its efforts to advance an end-to-end silicon supply chain across the U.S.

Marsh Customer Contract

Marsh, a leading professional services firm, deployed a large-scale refresh of corporate devices to iPhone 17 as part of a commitment to security, and adopted Mac for internal AI development.

Perplexity Partnership

Leading AI developer Perplexity is choosing Mac as their preferred platform to build enterprise-grade AI assistants that power autonomous agents and boost workplace productivity, leveraging Apple Silicon and its powerful unified memory architecture.

Kansas City Public Schools Customer Contract

Kansas City Public Schools is switching their high school students from Windows laptops and Chromebooks to MacBook Neo, completing their transition to an all-Apple district.

Freshworks Customer Contract

In India, leading enterprise software provider Freshworks deployed over 5,000 MacBook Pro and MacBook Air to accelerate their AI development.

Capital programs

American Manufacturing Program underway $600 billion

Benefit:Manufacture essential materials and components for Apple products sold worldwide, including sensors and integrated circuits.

Apple welcomed 4 new companies to the program in March. This builds on progress including advancing an end-to-end silicon supply chain across the U.S.

Risks & headwinds

Supply constraints on advanced nodes for SoCs Q2 FY26 and Q3 FY26 (several months for Mac models)

Impacted iPhone and Mac revenue in Q2 FY26. Expected to primarily affect several Mac models (Mac Mini, Mac Studio, MacBook Neo) in Q3 FY26.

Mitigation:Not explicitly stated, but management acknowledged undercalling demand and lead times to correct.

Increasing memory costs Q2 FY26, Q3 FY26, and beyond

Minimal impact in Q1 FY26, higher in Q2 FY26 (partially offset by carry-in inventory), significantly higher in Q3 FY26 (partially offset by carry-in inventory). Expected to drive increasing impact beyond Q3 FY26.

Mitigation:Company will evaluate a range of options.

Difficult compare for iPad June quarter (Q3 FY26)

Not quantified, but noted as a factor for June quarter guidance.

Mitigation:None explicitly stated, but acknowledged as a known factor.

Global tariff rates, policies, and their application June quarter and ongoing

Assumed to remain in effect as of the call date for June quarter outlook. Lower tariff-related costs in Q2 FY26 due to lower product volume and full quarter benefit from IEEPA tariff rates reduction and reduced global tariff rate under Section 122.

Mitigation:Company is following established processes for tariff refunds and plans to reinvest any received amounts into U.S. innovation and advanced manufacturing.

Global macroeconomic outlook worsening June quarter

Assumed not to worsen from today for June quarter outlook.

Mitigation:None explicitly stated, but acknowledged as a potential external factor.

Q&A highlights

How much did demand outpace supply for iPhone and Mac in Q2 FY26, and does the June quarter guidance reflect continued supply constraints for these segments?

Tim Cook stated that iPhone and Mac were constrained in the March quarter, primarily due to advanced SoC availability. For the June quarter, the majority of supply constraints will be on several Mac models (Mac Mini, Mac Studio, MacBook Neo) due to higher-than-expected demand, and it may take several months to reach supply-demand balance for these Mac models.

“For Mac, in the June quarter, there's 2 factors that are driving the constraints. One is that on the Mac Mini and the Mac Studio, both of these are amazing platforms for AI and Agentic tools. And the customer recognition of that is happening faster than what we had predicted. And so we saw higher-than-expected demand. The second reason is that the customer response to Mac Neo has just been off the charts, with higher-than-expected demand.”

asked by Erik Woodring · answered by Timothy Cook

3 min read 7 chapters

Detailed narrative

CEO Transition and Leadership

Tim Cook announced his transition to Executive Chairman on September 1, with John Ternus stepping into the CEO role. Cook highlighted Ternus's engineering brilliance, deep thinking, and leadership qualities, expressing full confidence in his ability to lead Apple. Ternus affirmed his commitment to maintaining the company's disciplined financial decision-making and expressed optimism about Apple's future roadmap, emphasizing the exciting opportunities ahead.

Strong iPhone Performance and Customer Satisfaction

iPhone revenue reached a March quarter record of $57 billion, growing 22% year-over-year, despite supply constraints. The iPhone 17 family is the most popular lineup in Apple's history, with customer satisfaction in the U.S. measured at 99% by 451 Research.

The iPhone gained market share during the quarter, driven by strong demand across various geographic segments including the U.S., Latin America, Greater China, Western Europe, India, Japan, and Southeast Asia.

Mac and iPad Growth Driven by New Products and AI Capabilities

Mac revenue grew 6% YoY to $8.4 billion, despite supply constraints, driven by strong demand for the new MacBook Neo and the Mac's capabilities for AI. The MacBook Neo has seen off-the-charts customer response, leading to a March quarter record for new Mac customers. iPad revenue increased 8% YoY to $6.9 billion, with the M4-powered iPad Air and M5-powered iPad Pro contributing to a new all-time high for the iPad installed base.

Over half of new iPad customers were new to the product, particularly in emerging markets.

Services and Wearables Reach New Records

Services revenue achieved an all-time record of $31 billion, up 16% YoY, with strong performance across most categories in both developed and emerging markets. The installed base of active devices reached over 2.5 billion, providing a strong foundation for services growth.

Wearables, Home and Accessories revenue grew 5% YoY to $7.9 billion, with the Apple Watch and new AirPods Max 2 contributing to a new all-time high for the wearables installed base.

AI Integration and Strategic Investments

Apple Intelligence is deeply integrated into the core of Apple's platforms, powered by Apple Silicon, offering fast, personal, and private AI experiences. The company is investing significantly in AI, with R&D expenses accelerating. Mac is highlighted as a strong platform for AI, with leading AI developers choosing it for building enterprise-grade AI assistants.

Apple is also expanding its advertising strategy, introducing new ad inventory on the App Store and Apple Maps, while prioritizing user privacy.

Supply Chain Innovation and US Manufacturing

Apple is making progress in advancing American supply chain innovation, with Mac mini production coming to Houston later this year. The company welcomed four new companies to its American manufacturing program to produce essential materials and components for Apple products.

Apple is also investing in an end-to-end silicon supply chain across the U.S., with plans to purchase over 100 million advanced chips from TSMC's Arizona facility. An all-new advanced manufacturing center in Houston will provide hands-on training.

Capital Allocation Strategy Update

Apple ended the quarter with $147 billion in cash and marketable securities and a net cash position of $62 billion. The company returned $15 billion to shareholders, including $3.8 billion in dividends and $11 billion in share repurchases. Apple's Board authorized an additional $100 billion for share repurchases and raised the dividend by 4% to $0.27 per share.

The company is no longer providing net cash neutral as a formal target, opting to evaluate cash and debt independently for more optimal economic decisions.

Summary of the company's earnings call; see how call summaries are prepared. Not investment advice.