Detailed Narrative
Record-Breaking Quarter Driven by iPhone 11 Success
Apple reported its highest revenue and earnings ever in Q1 FY20, with total revenue reaching $91.8 billion, exceeding the high end of guidance. This performance was primarily fueled by iPhone revenue, which grew 8% year-over-year to $56 billion, driven by exceptional demand for the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max. The iPhone 11 was the top-selling model every week during the quarter, and the three new models were the most popular iPhones. Double-digit growth was observed in many developed markets like the U.S., U.K., France, and Singapore, as well as emerging markets including Brazil, Mainland China, India, Thailand, and Turkey.
Continued Strong Growth in Services and Wearables
Services revenue achieved a new all-time record of $12.7 billion, growing 17% year-over-year, marking the fifth consecutive quarter of double-digit growth outside of iPhone. This growth was broad-based, with double-digit increases across all five geographic segments and new records in categories such as cloud services, music, payment services, and App Store search ads. Wearables, Home, and Accessories also delivered an 'incredible quarter,' setting an all-time record with $10 billion in revenue, up 37% year-over-year, driven by strong demand for AirPods, particularly AirPods Pro, and Apple Watch.
Expanding Installed Base and Ecosystem Engagement
The active installed base of Apple devices surpassed 1.5 billion globally, an increase of over 100 million in the past 12 months, reaching new all-time highs across all main product categories and geographic segments. This growing installed base is seen as a powerful testament to customer satisfaction and loyalty, and a key driver for growth, especially in Services. Customer satisfaction for iPhone 11 models combined was 98% in the U.S., and 84% of business buyers planning smartphone purchases intended to buy iPhones. Similarly, 75% of Apple Watch purchasers were new to the product, indicating continued market expansion.
Impact of Coronavirus on Q2 FY20 Outlook
Management provided a wider-than-usual revenue guidance range for Q2 FY20 ($63 billion to $67 billion) due to the uncertainty surrounding the coronavirus outbreak in China. The company has suppliers in the Wuhan area with alternate sources and is working on mitigation plans. Factories outside Wuhan are experiencing delayed re-opening after Chinese New Year, impacting the supply chain. Customer demand is also affected, with one retail store closed, many channel partners' storefronts closed, and reduced operating hours for remaining stores, leading to impacted retail traffic across the country.
Capital Allocation and Financial Strength
Apple ended the quarter with $207 billion in cash and marketable securities. After issuing a 2 billion euro green bond and retiring $1 billion of maturing debt, net cash stood at $99 billion, maintaining the target of reaching a net cash neutral position over time⏳. The company returned nearly $25 billion to shareholders during the December quarter, including a $10 billion accelerated share repurchase program that retired 30.4 million shares, an additional $10 billion in open market repurchases of 40 million shares, and $3.5 billion in dividends.