Detailed Narrative
iPhone Performance and Supply Constraints
iPhone revenue reached an all-time record of $85.3 billion, growing 23% year-over-year, driven by strong demand for the iPhone 17 family. This led to very lean channel inventory exiting the December quarter, and the company is currently in a 'supply chase mode.' Supply constraints are primarily due to the availability of advanced nodes (specifically 3-nanometer) used for SoCs, limiting flexibility in the supply chain to meet the unexpectedly high demand.
Services Growth and Engagement
Services achieved an all-time revenue record of $30 billion, up 14% year-over-year, with broad-based growth across developed and emerging markets. All-time revenue records were set for advertising, cloud services, music, and payment services. Customer engagement is at an all-time high, with transacting and paid accounts reaching new records, supported by an installed base of over 2.5 billion active devices.
AI Strategy and Partnerships
Apple is integrating AI across its operating systems, focusing on personal, private, and integrated experiences. The company announced a collaboration with Google to develop the next generation of Apple foundation models, which will power future Apple Intelligence features, including a more personalized Siri. This strategy emphasizes both on-device and private cloud compute for AI capabilities.
Geographic Performance Highlights
Apple set all-time revenue records in the Americas, Europe, Japan, and rest of Asia Pacific. Greater China revenue grew 38% year-over-year, driven by record iPhone sales and strong double-digit growth in upgraders and switchers. India also saw strong double-digit revenue growth, with quarterly records for iPhone, Mac, iPad, and an all-time record for services, highlighting significant growth opportunities in the region.
Gross Margin Drivers and Outlook
Company gross margin was 48.2%, above guidance, driven by favorable product mix and leverage from the strong iPhone cycle. Services gross margin was 76.5%, up 120 basis points sequentially. For the March quarter, gross margin is guided between 48% and 49%, reflecting continued favorable mix dynamics, partially offset by seasonal loss of leverage and a bit more impact from increasing memory prices.
Capital Return and Cash Position
Apple ended the quarter with $145 billion in cash and marketable securities, and a net cash position of $54 billion. The company returned nearly $32 billion to shareholders, including $3.9 billion in dividends and $25 billion through open market repurchases of 93 million shares. A cash dividend of $0.26 per share has been declared for February 2026.