Detailed Narrative
Japan Product Innovation and Sales Momentum
Aflac Japan achieved significant sales growth in Q4 and FY25, largely propelled by the success of its Miraito cancer insurance product, which saw a 35.6% sales increase. The recent introduction of the Anshin Palette medical product in late December has also received positive reception. The company continues to leverage its Tsumitasu first sector product, repriced in September, to target younger demographics and promote asset formation, with flexibility to adjust premium rates based on interest rate market conditions.
U.S. Sales Strategy and Channel Performance
Aflac U.S. generated nearly $1.6 billion in new sales for 2025, with a substantial portion in Q4. While the core traditional voluntary benefits business has been flat to negative, growth initiatives like group life and disability (up 11.3%), network dental (up 48.8%), and direct-to-consumer (up 10.5%) are driving overall sales. The company is investing in unifying these channels through technology and platform enhancements to provide a consistent customer experience and improve agent efficiency.
Capital Management and Shareholder Returns
Aflac demonstrated strong capital deployment in 2025, returning nearly $4.8 billion to shareholders through $3.5 billion in share repurchases (33 million shares) and $1.2 billion in dividends. The company maintains robust capital ratios, including an SMR above 970%, an estimated regulatory ESR of 253% (benefiting 18 points from USP), and a combined RBC of 575%. Unencumbered holding company liquidity stands at $4.1 billion, significantly above the $1 billion minimum.
Drivers of Japan's Benefit Ratio Improvement
The expected lower benefit ratio in Japan for 2026 is attributed to three main factors: a 130 basis point reduction in the net premium ratio following actuarial assumption updates in Q3 2025, an increase in lapse and reissue activity associated with new product introductions, and the shrinking of the old 'waste' product block which carried a very high GAAP benefit ratio. Two-thirds of this improvement is expected to be economically driven, not just GAAP accounting.
U.S. Benefit Ratio Dynamics and Mix Shift
The U.S. benefit ratio is projected to increase in 2026, driven by active management decisions to increase benefits on certain products (e.g., cancer and accident policies) that saw very low utilization during the pandemic. Additionally, the growing proportion of higher benefit ratio group products (life, disability, dental) in the overall in-force mix contributes to this upward trend, reflecting the success of new business lines.
Technology and AI Integration
Aflac is actively exploring and investing in AI to enhance operational efficiency and product innovation. In Japan, AI is being considered for enrollment processes and product development. In the U.S., AI assists in automating over 60% of routine claims processes in the traditional business, providing advice to adjudicators without fully automating final decisions. AI also played a role in accelerating the development of enhanced enrollment platforms for agents.