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    EBAY
    Earnings call· Mar 2025(Q1 FY25)

    EBAY Q1 FY25 earnings call EBAY

    Apr 30, 2025 Source

    Executive summary

    eBay Q1 FY25 — Strong Start with GMV Growth and Strategic Investments

    eBay delivered a strong Q1 FY25, exceeding financial expectations with continued GMV growth, driven by focus categories and strategic investments in AI-powered tools and geo-specific initiatives. The company is navigating a dynamic operating environment marked by tariff uncertainty and uneven consumer demand, leveraging its pre-loved and non-new inventory to maintain resilience. Leadership changes were announced to fuel faster innovation and operational scale.

    Highlights

    5
    • Gross Merchandise Volume (GMV) grew nearly 2% to $18.8 billion, marking the fourth consecutive quarter of positive GMV growth.

    • Revenue increased over 1% to $2.58 billion, ahead of expectations.

    • Non-GAAP earnings per share grew by 10% to $1.38.

    • Returned approximately $760 million of capital to shareholders through repurchases and cash dividends.

    • First-party advertising revenue grew 14% to $418 million, with active Promoted Listings increasing sequentially.

    Concerns

    4
    • Tariffs and changes to U.S. customs requirements created significant uncertainty for small businesses and weighed on consumer confidence.

    • Non-GAAP gross margin declined by over 0.5 point due to headwinds from depreciation expense and traffic acquisition costs.

    • Non-GAAP operating margin was 29.8% in Q1, down 0.5 point, pressured by depreciation and the U.K. C2C initiative.

    • International markets, particularly Germany and the U.K., experienced weaker macro environments compared to the U.S.

    Guidance & targets

    13
    CategoryTargetConfidence
    Q2 FY25 GMV
    $18.6 billion - $19.1 billion
    high materiality
    Medium
    Q2 FY25 Revenue
    $2.59 billion - $2.66 billion
    high materiality
    Medium
    Q2 FY25 Non-GAAP Operating Margin
    27% - 27.8%
    medium materiality
    Medium
    Q2 FY25 Non-GAAP EPS
    $1.24 - $1.31
    high materiality
    Medium
    Full-Year 2025 GMV Growth (FX-neutral)
    low single-digit
    high materiality
    Medium
    Full-Year 2025 Revenue Growth (FX-neutral)
    modestly higher than GMV
    high materiality
    Medium
    Full-Year 2025 Non-GAAP Operating Income Growth
    relatively in line with FX-neutral revenue
    medium materiality
    Medium
    Full-Year 2025 Capital Expenditures
    4% - 5% of revenue
    medium materiality
    High
    Full-Year 2025 Non-GAAP Tax Rate
    16.5%
    low materiality
    High
    Full-Year 2025 Free Cash Flow
    unchanged
    medium materiality
    High
    Full-Year 2025 Share Repurchases
    at least $2 billion
    high materiality
    High
    Full-Year 2025 Non-GAAP EPS Growth
    high single digits
    high materiality
    Medium
    Q2 FY25 Quarterly Dividend
    $0.29 per share
    low materiality
    High

    Segment performance

    7
    SegmentRevenueYoYQoQMargin
    U.S.
    GMV grew nearly 0.5% in Q1, driven by focused categories, particularly trading cards. If GMV were reported based on buyer location, U.S. growth would be slightly higher than international markets.
    0.5%
    International
    GMV grew nearly 3% on an FX-neutral basis in Q1. FX was a nearly 250 basis points headwind to spot growth. Macro environment weaker than U.S., especially in Germany and U.K., but C2C investments mitigated headwinds.
    3%
    Greater China to U.S. corridor
    This corridor makes up about 5% of total GMV. About three-quarters of this business is forward deployed to end markets, already subject to tariffs. Of the remaining one-quarter, about 50% uses SpeedPAK for shipping.
    GMV as % of total: 5%
    China overall
    China overall represents a little less than 10% of total GMV.
    GMV as % of total: <10%
    Focus Categories
    GMV grew over 6% in Q1, now making up more than one-third of total volume globally. Positive growth contributions across trading cards, motors parts and accessories, luxury goods, refurbished, and apparel.
    GMV as % of total: >33%
    6%
    Collectibles (Trading Cards)
    Largest contributor to growth for the second straight quarter, with year-over-year GMV growth accelerating for the ninth straight quarter. Growth primarily driven by sold item growth, not just ASP.
    double digits
    Fashion
    Generates more than $10 billion of GMV for eBay annually. U.S. pre-loved apparel launched as a new focus category in Q1 with enhanced condition grading standards and new AI-powered discovery experiences.
    $10B annually

    Operational metrics

    31
    Gross Merchandise Volume (GMV)
    $18.8Bup nearly 2% YoY (organic FX-neutral)
    Q1 FY25

    Q1 results came in ahead of expectations. Growth rates include a net headwind of 50 basis points due to lapping the extra Leap Day in 2024, partly offset by Easter timing.

    Revenue
    $2.58Bup over 1% YoY (organic FX-neutral)
    Q1 FY25

    Acceleration from Q4.

    Non-GAAP Earnings Per Share
    $1.38up 10% YoY
    Q1 FY25

    Reflects earnings per diluted share.

    Capital Returned to Shareholders
    $760M
    Q1 FY25

    Returned through repurchases and cash dividends.

    Trailing 12-Month Active Buyers
    134Mup over 1% YoY
    Q1 FY25

    Total active buyers.

    Enthusiast Buyers
    16M
    Q1 FY25

    Number of enthusiast buyers.

    Spend Per Enthusiast Buyer
    $3,100up slightly YoY
    Q1 FY25

    Spend per enthusiast buyer remained over $3,100.

    Take Rate
    13.8%up nearly 10 bps YoY
    Q1 FY25

    U.K. C2C initiative pressured overall take rate by approximately 30 basis points.

    Total Advertising Revenue
    $442M
    Q1 FY25

    Includes ad revenue generated by off-platform marketplaces for the first time. Prior year baseline provided for comparability.

    Total Advertising Revenue (excluding off-platform)
    $426Mup 12% YoY
    Q1 FY25

    Excluding off-platform ads.

    First-Party Ads Revenue (on eBay platform)
    $418Mup over 14% YoY
    Q1 FY25

    Growth remained broad-based.

    Third-Party Display Ads Revenue
    $8Mdown 41% YoY
    Q1 FY25

    Continued deprecation of these legacy ad units.

    Non-GAAP Gross Margin
    declined over 0.5 pointdown over 0.5 point YoY
    Q1 FY25

    Depreciation headwind pressured both gross and operating margins by nearly 70 basis points.

    Non-GAAP Operating Margin
    29.8%down 0.5 point YoY
    Q1 FY25

    Pressured by depreciation and U.K. C2C initiative on a year-over-year basis.

    GAAP Earnings Per Share
    $1.06up over 25% YoY
    Q1 FY25

    Higher GAAP earnings growth primarily due to lapping investment losses a year ago, partly offset by a slightly higher GAAP tax rate.

    Cash and Non-Equity Investments
    $6.2B
    Q1 FY25

    Held at the end of the quarter.

    Gross Debt
    $6.7B
    Q1 FY25

    After paying down $800 million of senior notes during March.

    Share Repurchases
    $625M
    Q1 FY25

    Repurchased during the first quarter.

    Quarterly Cash Dividend
    $134M
    Q1 FY25

    Paid in March.

    Equity Investments Value
    $1.1B
    Q1 FY25

    At the end of Q1.

    RLEA Stake Value
    $900M
    Q1 FY25

    Majority of equity investments value is private stake in RLEA.

    Listings Count
    2.3Bup mid-teens YoY
    Q1 FY25

    Up mid-teens year-over-year, driven by strength in selling experiences and C2C sellers.

    Active Promoted Listings
    1.1Bincreased sequentially
    Q1 FY25

    Made up over $1.1 billion of the more than 2.3 billion total listings on eBay at the end of Q1.

    Sellers Adopting Promoted Listing Product
    3.7M
    Q1 FY25

    Over 3.7 million sellers adopted a single Promoted Listing product during Q1.

    Klarna Average Order Value (U.S.)
    3x3x market average
    Q1 FY25

    Encouraging early results from partnership with Klarna.

    eBay Balance Share of Wallet
    low single-digit
    Q1 FY25

    Adoption ramping among C2C customers in the U.K., driving incremental purchase behavior.

    Magical Listing User Count
    10M
    Q1 FY25

    Over 10 million unique sellers have used Magical Listing to create over 200 million listings.

    Magical Listing Generated GMV
    several billion
    Q1 FY25

    Magical Listing is generating several billion dollars of GMV.

    Magical Bulk Listing Time Reduction
    more than halfvs. previous bulk listing tool
    Q1 FY25

    For B2C sellers, giving them more time to run their businesses.

    Pre-loved and Refurbished Goods Mix
    over 40%
    Q1 FY25

    Over 40% of goods on the marketplace are used or refurbished, growing meaningfully faster than new goods.

    PSA Storefront Trading Cards Sold
    0.5M
    since Q3 2024

    Since PSA launched seamless integration in Q3 of last year.

    Industry KPIs

    5
    MetricValueDetails
    Segment revenue mixover 6%%
    Regional market performance0.5%%
    Advertising revenue take rate$442MUSD
    Subscription membership programlow single-digit%
    Operating income EBIT and adjusted EBITDA$771MUSD

    Product announcements

    10
    ProductTypeDetails
    PSA data integration for graded trading cardsupdate
    Direct shipping to PSA for gradinglaunch
    U.S. pre-loved apparellaunch
    AI-powered discovery experience for fashion shopperslaunch
    U.K. buyer protection feelaunch
    Managed shipping offering in the U.K.expansion
    Simplified AI-powered listing flow (C2C)launch
    Magical bulk listing tool (B2C)expansion
    Klarna partnership (U.S.)expansion
    Checkout.com partnershiplaunch

    Deals & partnerships

    5
    Collectors (and subsidiary PSA)Strategic partnership to enhance trading card experience

    PSA storefront on eBay sold over 0.5 million trading cards since Q3 last year. Integration of PSA data into item pages and new capability for buyers to ship cards directly to PSA for grading.

    KlarnaExpanded partnership for buy now, pay later solutions

    Expanded partnership in April to offer buy now, pay later solutions to U.S. customers.

    Checkout.comNew payments partner

    Additional acquiring partner to make payments platform more resilient and optimize authorization rates.

    CaramelNew relationship in vehicles performance

    New relationship launched to enhance vehicles performance.

    CertilogoAcquisition of a company specializing in digital authentication of fashion products

    Company out of Milan that helps with digital authentication of fashion products.

    Risks & headwinds

    6
    Tariffs and trade policy changesOngoing, near future

    Greater China to U.S. corridor is ~5% of total GMV; ~130 bps FX headwind to spot GMV growth in Q1; ~50 bps FX headwind to spot revenue growth in Q1; ~250 bps FX headwind to international spot GMV growth in Q1.

    Mitigation: SpeedPAK shipping program for CBT sellers; educating buyers on new costs/requirements; leveraging dynamic global supply/demand; extensive selection of pre-loved/non-new goods.

    Uneven demand environmentOngoing for many quarters, Q2 FY25

    Shopping activity more muted in February, improving in March. Q2 GMV guidance range wider than usual (negative 1% to positive 2% FX-neutral growth).

    Mitigation: Focus on resilient categories (pre-loved, refurbished); strategic investments; leveraging nimble seller base; AI-powered tools.

    Macro environment in international marketsOngoing

    Weaker than U.S., particularly in Germany and the U.K. (depressed consumer confidence, cost of living concerns, 0 GDP growth predicted for Germany).

    Mitigation: Investments in C2C in both markets improved growth trajectories compared to prior baseline, mitigating market-wide headwinds.

    Depreciation expense headwindFY25

    Pressured both gross and operating margins by nearly 70 basis points in Q1.

    Mitigation: Related to extending the useful life of servers and networking equipment in 2024, creating a headwind for 2025. Partially offset by cost of payments efficiencies and FX tailwind.

    U.K. C2C initiative pressure on marginsQ1 FY25, Q2 FY25

    Pressured overall take rate by approximately 30 basis points in Q1; pressured non-GAAP operating margin year-over-year.

    Mitigation: Offset by advertising and financial services contributions and FX tailwind. Expected to improve sequentially in Q2 with full quarter contribution from buyer protection fee and managed shipping ramp.

    M&A-related expensesQ2 FY25

    Expected to be a headwind to non-GAAP operating margin in Q2.

    Mitigation: Partly offset by an FX tailwind.

    What to watch in Q2 FY25

    5

    U.K. C2C Monetization Gap Closure

    Next quarter (Q2 FY25) and beyond
    CurrentSignificantly narrowed in Q1 with buyer protection fee; managed shipping ramping.
    TargetRemainder of monetization gap closed, significant value for customers, new revenue/operating income source.

    Why it matters

    Successful monetization of the U.K. C2C initiative is key to driving new revenue and operating income, validating a major strategic investment.

    At full scale, we expect managed shipping to close the remainder of the monetization gap in C2C, drive significant value for customers and create a new source of revenue and operating income for eBay.

    Q&A highlights

    7

    How does eBay think about demand elasticity in an environment of rising prices, and how do past experiences inform the current outlook, especially given the company's focus on pre-loved goods?

    Jamie Iannone stated that eBay is confident in its strong position due to its global seller base and ability to adapt to trade policy changes. He noted that in prior periods of consumer uncertainty and value-seeking, eBay tends to be more resilient, with over 40% of goods being used or refurbished and growing faster than new goods. The vast and nimble seller base also allows for quicker adaptation to changes.

    Over 40% of our goods now are used to refurbish and that business is growing meaningfully faster than new goods on the marketplace.

    asked by Eric Sheridan · answered by Jamie Iannone

    2 min read6 chapters

    Detailed Narrative

    01

    Impact of Tariffs and Trade Policy Changes

    eBay acknowledges that its business is not immune to increased costs and friction from tariffs and changes to U.S. customs requirements. The Greater China to U.S. corridor accounts for approximately 5% of total GMV, with about three-quarters of this volume already forward-deployed and subject to existing tariffs. For the remaining quarter, 50% utilizes SpeedPAK, a shipping solution that integrates tariff and customs complexity, offering transparency to buyers. The company expects more sellers to adopt such solutions and believes its dynamic global supply and demand, particularly in pre-loved goods, provides an advantage during periods of rising costs.

    02

    Focus Categories Driving Growth

    Focus category GMV grew over 6% in Q1, now comprising more than one-third of total global volume. Collectibles, particularly trading cards, was the largest contributor, accelerating for the ninth consecutive quarter. Innovations like PSA data integration into item pages and direct shipping to PSA for grading have enhanced the trading card experience. Fashion, including luxury and pre-loved apparel, is also a key focus, with new AI-powered discovery experiences and enhanced condition grading standards launched.

    03

    U.K. C2C Initiative Progress

    The U.K. consumer-to-consumer (C2C) initiative, launched in Q4, has materially improved C2C GMV trends and outperformed internal expectations. The introduction of a U.K. buyer protection fee in February significantly narrowed the initial monetization gap. Managed shipping is ramping up, simplifying shipping for C2C sellers and reducing costs, with plans to add pickup/drop-off capabilities and gradually mandate adoption for new and occasional sellers to close the remaining monetization gap.

    04

    AI-Powered Listing and Discovery Tools

    eBay continues to leverage AI to enhance marketplace efficiency and intuitiveness. A simplified AI-powered listing flow, integrating 'Magical Listing' technology and Product Knowledge Graph, was rolled out to C2C sellers in the U.S., U.K., and Germany, resulting in 90%+ customer satisfaction, increased completion rates, and reduced listing times. 'Magical bulk listing' for B2C sellers has halved average listing time and is widely adopted for sports trading cards, demonstrating significant progress towards unlocking a larger recommerce market.

    05

    Advertising and Payments Evolution

    First-party advertising revenue grew 14% in Q1, driven by Promoted Listings general ads and Promoted off-site ads, with 3.7 million sellers adopting a Promoted Listing product. In payments, eBay expanded its partnership with Klarna for buy now, pay later solutions in the U.S., seeing average order values more than 3x the market average. The addition of Checkout.com as a new payments partner aims to enhance platform resilience and optimize authorization rates for global customers.

    06

    Leadership Transition and Organizational Restructuring

    CFO Steve Priest will transition out, with Peggy Alford joining as the new CFO on May 12. eBay is also evolving its leadership structure to foster faster innovation and collaboration. Product and market teams will integrate under Jordan Sweetnam (Chief Commercial Officer), and engineering will consolidate under Mazen Rawashdeh (Chief Technology Officer). Eddie Garcia, Chief Product Officer, will be leaving the company as part of this evolution.

    AI-generated summary of the company’s earnings call. Not investment advice.