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GAP (GAP) Q1 FY27 earnings call: guidance and Q&A

Earnings call· Apr 2026 (Q1 FY27)· Consumer Discretionary· May 28, 2026

Source: earnings call transcript

Executive summary

The Gap, Inc. Q1 FY27 — Gap brand +10% comp offsets Old Navy seasonal miss; EPS outlook raised, revenue trimmed

A two-speed portfolio: Gap brand's cultural-relevance playbook is compounding while Old Navy's seasonal-assortment miss and Athleta's rebuild drag the top line, prompting a trimmed revenue view but a raised EPS guide on margin and cost rigor. Management frames the back half as the recovery window as seasonal categories fade and denim, active, beauty and sports-licensing initiatives scale, leaning on a strengthening balance sheet to fund investment and step up capital returns.

Highlights

5
  • Company comparable sales +2% (on +2% last year) — ninth consecutive quarter of positive comps, with growth across all income cohorts and market-share gains

  • Gap brand comp +10% (on +5% last year), net sales $796M +10% — tenth consecutive positive quarter, third consecutive quarter of reduced discounting

  • Gross margin 40.5% beat guidance by ~30 bps; ~100 bps of underlying merchandise-margin expansion beneath a ~200 bps net tariff headwind

  • Raised full-year adjusted EPS outlook to $2.30–$2.40 (+8–12% YoY) despite trimming revenue; adjusted operating margin held at 7.3–7.5%

  • Over $450M returned to shareholders (~$400M / ~16M shares repurchased YTD plus a 6% dividend increase to $0.175); cash and short-term investments $2.6B, +15% YoY

Concerns

5
  • Old Navy comp only +1% on a weak spring dress/seasonal assortment; Q2 Old Navy comps guided down low-single-digits and full-year net sales cut to +1–2%

  • Full-year Old Navy comp lowered to flat to +1%; company took a 'moderated view' of revenue growth

  • Athleta net sales -12% / comp -11%, below expectations, with rebuild taking longer than planned (Q2 expected similar to Q1)

  • Adjusted EPS fell to $0.38 from $0.51 and adjusted operating margin -230 bps to 5.2%, driven by ~200 bps net tariff impact

  • Online channel sales -2% YoY (Athleta digital penetration and Old Navy dress weakness); elevated fuel costs a watch item

Guidance & targets

CategoryTargetConfidence
Full-year net sales growth
1% to 2%
high materiality
Medium
Old Navy full-year comparable sales
flat to up 1%
high materiality
Medium
Gap brand full-year comparable sales
high single digits
high materiality
Medium
Banana Republic full-year comparable sales
comp growth (another year of growth), consistent with prior outlook
medium materiality
Medium
Athleta full-year / Q2 trajectory
slower rebuild; Q2 trending similar to Q1 (comp ~ -11%)
medium materiality
Low
Full-year gross margin
flat to up slightly vs prior year
high materiality
Medium
Full-year rent, occupancy & depreciation (ROD)
deleverage of approximately 50 basis points
medium materiality
Medium
Full-year net tariff relief to gross/operating margin
approximately $80M or 50 bps of net tariff relief vs prior net-neutral assumption (reserved as buffer)
high materiality
Medium
Full-year adjusted SG&A as % of net sales
roughly flat year-over-year; includes $150M in cost savings
medium materiality
Medium
Full-year adjusted operating margin
7.3% to 7.5%
high materiality
Medium
Full-year adjusted EPS
$2.30 to $2.40 (growth of 8% to 12% vs last year)
high materiality
Medium
Full-year interest income
approximately $25 million
low materiality
Medium
Full-year effective tax rate
approximately 25%
low materiality
Medium
Full-year weighted average share count
approximately 375 million, down approximately 2% to last year
medium materiality
Medium
Full-year capital expenditures
approximately $650 million
medium materiality
High
Q2 net sales
flat to down 1% year-over-year
high materiality
Medium
Q2 Old Navy comparable sales
down in the low single digits
high materiality
Medium
Q2 gross margin
about flat to down 50 bps vs last year's 41.2%
medium materiality
Medium
Q2 SG&A as % of net sales
deleverage approximately 110 to 120 basis points vs last year
medium materiality
Medium
Beauty category rollout
roll out to the rest of the Old Navy fleet in H2 2026, with a path to scaling in 2027 and beyond
medium materiality
Medium

Segment performance

SegmentRevenueYoYQoQMargin
Old Navy
Largest brand and #1 U.S. specialty apparel retailer; result held back by a weak spring dress/seasonal assortment while strategic categories grew. Sharper price points and messaging drove improvement from mid-May; Q2 comp guided down low-single-digits.
Comparable sales: +1% (on +3% last year; sixth consecutive quarter of positive comps)Strategic-category growth: active, denim, kids & baby all grew YoYMarket share: maintained top-3 rank in denim and kids & baby; gained share in denim; only brand to hold top-5 share in activeWeakness: spring/seasonal categories, especially women's dresses (also swim and shorts)
$2.0B+1%——
Gap
Standout quarter driven by culturally relevant storytelling (Young Miko campaign ~1.5B impressions; Coachella Hoody House ~10,000 hoodies / 300M+ impressions) and collaborations (Victoria Beckham, Harlem's Fashion Row, Awake New York). Full-year comp raised to high single digits.
Comparable sales: +10% (on +5% last year; tenth consecutive quarter of positive comps)Category strength: denim (share gains), fleece, kids & baby (return to growth)Division strength: women's strong, men's consistentReduced discounting: third consecutive quarterCustomer file expanded across generations, strong Gen Z resonance
$796M+10%——
Banana Republic
Solid, more balanced progress under the 'modern explorer' storytelling positioning (Explorers Club archive-reissue capsule). Donald Kohler appointed President & CEO; full-year comp growth expected to continue, consistent with prior outlook.
Comparable sales: +2% (fourth consecutive quarter of positive comps)Balanced growth across men's and women'sKey category strength: pants and sweaters
$431M+1%——
Athleta
2026 is a declared rebuild year under President Maggie; assortment streamlined, talent repositioned, creative refreshed. Q2 expected similar to Q1 with slight H2 improvement embedded.
Comparable sales: -11% (below expectations)Legacy-product clearing progressed but slower than anticipated, pressuring salesEarly encouraging reads on new product (Journey travel collection; new leg shapes in Elation line) at small scale
$270M-12%—AUR and margins improved despite the weak top line (streamlined assortment)

GAP operating KPIs by quarter

GAP operating KPIs stated on its earnings calls, by fiscal quarter
KPI Jan 2026 Q4 FY26This call Apr 2026 Q1 FY27Change vs prior quarter
Loyalty program members
<40M has one of the largest programs in US apparel retail with nearly 40 million active members. Source: earnings call transcript
~40M In the first quarter, we also relaunched our loyalty program, Encore, transitioning our house file of around 40 million customers from a traditional transaction-based program to a broader customer engagement platform. Source: earnings call transcript
—

Operating figures the company stated on at least two of the calls shown, checked against each call's transcript. Click a figure to read the sentence. A dash means it was not stated that quarter.

Product announcements

ProductTypeDetails
Beauty at Old Navy (full-fleet rollout)expansion
Gap fragrance relaunch (Heaven, Grass, Dream, Om)launch
Gap accessories / bags collectionlaunch
Old Navy x Fanatics sports licensing partnershiplaunch
Old Navy x Christopher John Rogers collectionlaunch
Old Navy 'The Devil Wears Prada' collectionlaunch
Gap x Victoria Beckham collaborationlaunch
Encore loyalty program relaunchupdate
Google Gemini AI shopping partnershipmilestone
Athleta Journey travel collectionlaunch

Deals & partnerships

Fanatics Sports licensing partnership (Old Navy)

First-of-its-kind partnership with the global leader in sports licensing, part of the Fashiontainment platform.

Google (Gemini) AI-powered shopping partnership

Extends product discovery through AI-powered shopping.

Victoria Beckham Product collaboration (Gap) multi-season

Part of reimagining Gap Classics; expected to build momentum across future seasons.

Harlem's Fashion Row Product collaboration (Gap)

Reimagining Gap Classics through a distinctive creative lens in Q1.

Awake New York Product collaboration (Gap)

Q1 Gap Classics collaboration.

Christopher John Rogers Designer collaboration (Old Navy)

Old Navy's second designer collaboration.

The Devil Wears Prada (licensed collection) Licensing / themed collection (Old Navy)

Special collection tied to the film sequel's buzz.

Explorers Club Product collaboration (Banana Republic)

Archive-reissue capsule reimagining iconic early-decade styles.

Risks & headwinds

Old Navy seasonal category weakness (dresses, swim, shorts) First half FY26 (into Q2); clears by end of Q2

Old Navy Q1 comp only +1%; Q2 comp guided down low-single-digits; full-year Old Navy comp cut to flat to +1%; full-year net sales cut to +1–2%

Mitigation:Sharper price points and stronger customer messaging (improvement seen from mid-May); back-half pivot to denim, active, kids & baby, back-to-school, beauty rollout and Fanatics licensing; new Chief Customer Officer appointed

Athleta rebuild taking longer than anticipated Full-year 2026 rebuild; slight improvement embedded in back half

Net sales -12%, comp -11% in Q1; Q2 expected similar to Q1

Mitigation:Clearing less-productive legacy product; streamlined assortment (improving AUR/margins); talent repositioned; new fall assortment; early encouraging reads on new product

Tariff cost exposure and assumed H2 reversion to IEEPA-level rates Full year FY26, weighted Q2–Q3 relief; reversion assumed in H2

~200 bps net headwind to Q1 merchandise margin; full-year assumes ~$80M/50 bps net relief but embeds reversion to IEEPA rates after Section 122 expires Jul 24

Mitigation:Substantial mitigation strategies (already built into H2, making tariffs a back-half tailwind via lapping); Section 122 10% rate through Jul 24; reserved relief not flowed to guidance; upside if higher rates not reimposed

Elevated fuel costs tied to geopolitical environment Balance of FY26

Slight impact in Q1; ~half of the $80M tariff relief (~$40M) reserved as a buffer against sustained fuel elevation

Mitigation:Reserving tariff relief as buffer; monitoring geopolitical conditions; upside if fuel retreats

Potential intensification of the promotional environment Balance of FY26

~Half of the $80M tariff relief (~$40M) reserved for potential pricing investments if competitors reinvest tariff upside into pricing

Mitigation:Embedded pricing flexibility via reserved tariff benefit; AURs planned similar to Q1; upside if environment remains rational

Credit card agreement revenue dynamic Q1 and Q2 FY26; net sales and comps expected to track more closely thereafter

Drove the spread between net sales (+1%) and comparable sales (+2%); modest merchandise-margin headwind; similar spread expected in Q2

Mitigation:Lapping revenue recognized last year related to the credit-card agreement structure; normalizes after Q2

Tariff refund recovery uncertainty (previously paid IEEPA tariffs) Undetermined (applications accepted in phases)

No benefit assumed in outlook; company has line of sight to amount due but no timing certainty

Mitigation:Using reconciliation method (excluded from Phase I); will quantify once prepared to file; represents potential upside not in guidance

Macro / consumer discretionary spending uncertainty Balance of FY26

No meaningful step-up in consumer spending observed despite tax-refund season; outlook assumes no meaningful behavior change

Mitigation:Winning across all income cohorts; monitoring macroeconomic and geopolitical conditions; balanced/prudent outlook stance

Q&A highlights

What is the timeline to rightsize Old Navy's assortment/value by back-to-school, has Gap softened in Q2 versus the 10% Q1 comp, and what is a reasonable timeline for Athleta inventory optimization?

Reframed Old Navy weakness as seasonal (especially dresses) rather than category-wide, with active/denim/kids & baby still growing; expects first-half challenge then back-half improvement on back-to-school, beauty and Fanatics. Emphasized Gap's consistency (tenth straight positive comp, 10% on 5%) without conceding Q2 softening. On Athleta, called 2026 a rebuild year with Q2 similar to Q1 and slight H2 improvement embedded.

“seasonal categories will be behind us, and I'm very confident in our ability to drive improvement.”

asked by Matthew Boss · answered by Richard Dickson

4 min read 7 chapters

Detailed narrative

Two-speed brand portfolio

Company comp rose 2% (ninth straight positive quarter) but brand results diverged sharply. Gap brand comp jumped 10% on a 5% prior-year comp; Banana Republic added 2% (fourth straight positive quarter); Old Navy managed only 1% on a weak spring dress/seasonal assortment; and Athleta comp fell 11% (net sales -12%) amid a rebuild year.

Management stressed growth across all income cohorts and market-share gains, framing the divergence as brand-specific execution and different transformation stages rather than a consumer problem.

Old Navy seasonal miss and recovery plan

Old Navy's shortfall was concentrated in seasonal categories — dresses, plus swim and shorts — where management admitted it 'did not have the right fashion and value equation.' Strategic categories (active, denim, kids & baby, knits) all grew and held or gained share.

The team refocused on sharper price points and stronger messaging; trends improved from mid-May but Q2 comps are still guided down low-single-digits. Confidence in the back half rests on seasonal categories fading from the mix, back-to-school programming, the full-fleet beauty rollout, and the Fanatics sports-licensing partnership (NFL in fall).

Michael Francis was appointed to a newly created Chief Customer Officer role for Old Navy.

Gap brand cultural-relevance momentum

Gap delivered a standout 10% comp (tenth consecutive positive quarter) with a third straight quarter of reduced discounting and an expanding customer file. Growth broadened across women's, men's and a return to growth in kids & baby, with denim the key driver and continued share gains.

Cultural activations drove outsized engagement: a Young Miko 'sweats like this' music-video campaign generated nearly 1.5 billion press/social impressions (Gap trended on TikTok within 24 hours), and the Coachella 'Hoody House' activation sold ~10,000 custom hoodies and generated 300M+ impressions.

Collaborations included Victoria Beckham (multi-season), Harlem's Fashion Row and Awake New York, plus a Met Gala moment dressing Kendall Jenner in a Zac Posen–designed Gap Studio look.

Athleta rebuild and Banana Republic leadership transition

Athleta is being rebuilt under President Maggie (joined August last year): the assortment was streamlined (improving AUR and margins despite the weak top line), talent repositioned, and creative refreshed. Clearing less-productive legacy product took longer than anticipated, pressuring sales; Q2 is expected similar to Q1 with slight H1-to-H2 improvement embedded.

Early new-product reads (Journey travel collection in targeted locations, new leg shapes in the Elation line) were encouraging but small. Banana Republic named Donald Kohler President & CEO, ending Richard Dickson's interim 'fix-the-fundamentals' leadership of the brand.

Margins, one-time items and tariffs

Gross margin of 40.5% (-130 bps) beat guidance; merchandise margin fell 100 bps but embedded a ~200 bps net tariff headwind, implying ~100 bps of underlying merchandise-margin expansion from Gap discipline and better inventory management. ROD deleveraged 30 bps and fuel was a slight drag.

Reported operating margin was 12.7% and reported EPS $0.90, but both were flattered by a $313M legal settlement net gain (partly offset by a $50M concurrent charitable donation); on an adjusted basis operating margin was 5.2% (-230 bps) and EPS $0.38 (vs $0.51).

For the full year, changed tariff assumptions (Section 122 10% through Jul 24, then assumed reversion to IEEPA levels) yield ~$80M / 50 bps of net relief, which management is reserving as buffer rather than flowing to guidance.

Growth investments: beauty, accessories, Fashiontainment and AI

The company is investing behind category adjacencies and platforms. Beauty is being rolled to the full Old Navy fleet in H2 (after a 150-store pilot) with a path to scale in 2027+, and Gap is relaunching heritage fragrances (Heaven, Grass, Dream, Om) and launching accessories/bags in the fall.

The 'Fashiontainment' platform (fashion + music/sports/entertainment) underpins the Fanatics partnership. The Encore loyalty program was relaunched, converting a ~40 million-customer house file to a broader engagement platform. Management is deploying AI in 'product intelligence' (design, buying, allocation, replenishment) and customer experience, including a shopping partnership with Google's Gemini, positioning the company as 'brand-led and intelligence powered.'

Capital allocation and balance sheet

The balance-sheet position strengthened: cash, equivalents and short-term investments ended at $2.6B, up 15% YoY, with Q1 operating cash flow of $213M and free cash flow of $78M. Inventory ended flat to last year with units down, consistent with the principle of purchasing units below sales.

The company returned over $450M to shareholders — ~$400M / ~16M shares of buybacks YTD plus a 6% dividend increase to $0.175 per share ($63M paid, with a matching Q2 dividend approved) — and has ~$600M of buyback authorization remaining to deploy opportunistically.

Capital priorities remain: high-return investment first (~$650M capex planned), a growing dividend second, and buybacks third.

Summary of the company's earnings call; see how call summaries are prepared. Not investment advice.