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Kenvue (KVUE) Q2 FY25 earnings call: guidance and Q&A

Earnings call· Jun 2025 (Q2 FY25)· Consumer Staples· Aug 7, 2025

Source: earnings call transcript

Executive summary

Kenvue Q2 FY25 — Revised Guidance and Operational Turnaround Focus

Kenvue reported a challenging Q2 FY25 with organic sales declining 4.2%, leading to a downward revision of full-year guidance. Interim CEO Kirk Perry outlined a strategic review and immediate operational priorities focused on reducing self-induced complexity, improving execution, and strengthening leadership to accelerate profitable growth. The company aims to drive consistency and reliability in its financial performance while addressing market headwinds and internal inefficiencies.

Highlights

5
  • Zyrtec strengthened its leadership position and grew household penetration in the U.S. allergy category despite a soft season.

  • Tylenol continued its streak of 12 consecutive quarters of share improvement in the U.S. adult segment.

  • Global consumption of Skin Health and Beauty brands stabilized for the first time in over a year, driven by growth in EMEA, Latin America, and Asia Pacific.

  • The international Nicorette franchise achieved 7 consecutive quarters of share gains, driving top-line growth for the brand.

  • Johnson's Baby in Brazil realized its second consecutive quarter of year-over-year share growth, reclaiming the #1 prescribed brand position.

Concerns

5
  • Organic sales declined 4.2% in Q2, falling below expectations due to category deceleration, seasonal impacts, and inventory dynamics.

  • Full-year 2025 organic sales guidance was revised to 'down low single digits' from prior expectations.

  • Full-year 2025 adjusted diluted EPS guidance was lowered to a range of $1.00 to $1.05.

  • Adjusted gross margin contracted 70 basis points year-over-year to 60.9% due to input cost inflation, unfavorable mix, currency, and strategic price investments.

  • The Listerine mouthwash business is losing share across the total U.S. market, despite online gains and strong performance in its premium line.

Guidance & targets

CategoryTargetConfidence
Full-year 2025 Organic Sales Growth
down low single digits
high materiality
High
Full-year 2025 Currency Impact on Organic Sales
about neutral impact
medium materiality
High
Full-year 2025 Adjusted Operating Margin
contract versus last year
high materiality
High
Full-year 2025 Gross Annualized Tariff Impact
around $150 million
medium materiality
High
Full-year 2025 Adjusted Diluted EPS
$1 to $1.05
high materiality
High
Full-year 2025 Currency Impact on Adjusted Diluted EPS
low single-digit drag
medium materiality
High

Segment performance

SegmentRevenueYoYQoQMargin
Self Care
Most significantly impacted by inventory and seasonal dynamics in North America and Asia Pacific. Largest gap between consumption and organic sales. Strong momentum in smoking cessation. Declines in allergy, cough/cold/flu, and pain care franchises due to lower seasonal incidences and lapping prior year inventory build in China. Zyrtec strengthened leadership and gained household penetration despite U.S. allergy incidence decline (adults -7.7%, children -16.9%). Rhinocort gained share in China.
Consumption: grew year-over-yearU.S. business holding or gaining share: 83%Tylenol U.S. adult share improvement: 12th consecutive quarter
—-5.9%——
Skin Health and Beauty
Solid organic sales growth in EMEA and Latin America offset declines in North America and Asia Pacific. Overall U.S. consumption trends improved sequentially, benefiting from strategic price investments. Brand-building efforts for Neutrogena Face and OGX are resonating. Significant work remains for sustainable growth and share gains in the U.S.
Value realization: -2.3%Volume: -1.4%Global consumption: stabilized for the first time since Q3 2023Neutrogena Face U.S. consumption: returned to year-over-year growthOGX Bond Protein Repair innovation: #1 performing innovation year-to-date
—-3.7%——
Essential Health
Cycled against a strong comparison (7.6% organic sales growth in prior year). Disconnect between consumption and top-line performance. Wound care is on good footing with BAND-AID growing share. Progress in addressing competitive pressures in women's health in Asia Pacific. Encouraging consumption for baby care brands. Mouthwash business performance in the U.S. is not satisfactory, with efforts underway to address share decline by targeting the mild alcohol-free segment.
Volume: -1.8%Value realization: -0.6%BAND-AID brand adhesive bandages: grew shareListerine U.S. share: losing across total universe, gaining online
—-2.4%——
EMEA
Pleased with performance. Contributed to global consumption stabilization in Skin Health and Beauty. Nicorette franchise driving top line growth.
—Solid organic sales growth——
Latin America
Pleased with performance. Contributed to global consumption stabilization in Skin Health and Beauty. Essential Health performed well. Johnson's Baby in Brazil reclaimed #1 prescribed brand.
—Solid organic sales growth——
North America
Impacted Skin Health and Beauty declines. Most challenged region.
—Declines——
Asia Pacific
Impacted Skin Health and Beauty declines. Most challenged region. Addressing competitive pressures in women's health.
—Declines——

Product announcements

ProductTypeDetails
Tylenol Precise Nighttimelaunch
Children's Tylenol Natural Apple Flavorlaunch
Listerine 'Wash Your Mouth' campaignlaunch
BAND-AID waterproof and tie-dyelaunch

Deals & partnerships

Kenvue Board Comprehensive review of strategic alternatives

The Board has initiated a comprehensive review of strategic alternatives, including optimizing the company's brand portfolio, with a strategic review committee in place. Management is working closely with the Board on this process, moving with rigor and urgency to deliver the best outcome for shareholders.

Risks & headwinds

Category Deceleration Q2 FY25

categories decelerated sequentially versus quarter 1 and year-over-year

Mitigation:Focus on demand creation and improving execution.

Soft Seasonal Businesses Q2 FY25

soft allergy and sun care seasons in our largest markets weighed on replenishment orders

Mitigation:Incorporated into revised guidance; Zyrtec strengthened leadership despite headwinds.

Trade Inventory Fluctuations Q2 FY25

negative impact on top line from both trade inventory fluctuations at certain customers in the U.S. across all segments

Mitigation:Improving overall integrated business planning with a focus on consumption-driven demand forecasting.

China Shipment Timing Changes Q2 FY25

negative impact on top line from changes in shipment timing versus last year in China

Mitigation:Improving overall integrated business planning with a focus on consumption-driven demand forecasting.

Strategic Price Investments Q2 FY25

weighed on value realization

Mitigation:Strengthening revenue growth management capability and driving margin-enhancing innovation.

Input Cost Inflation Q2 FY25

offset by the headwinds from input cost inflation

Mitigation:Continuing to drive strong productivity across the supply chain through procurement, network optimization, planning, and digitization initiatives.

Unfavorable Mix Q2 FY25

offset by the headwinds from...unfavorable mix

Mitigation:Driving margin-enhancing innovation.

Currency Impact Q2 FY25

offset by the headwinds from...currency

Mitigation:Not explicitly stated, but FX impact is factored into guidance.

Fixed Cost Deleverage FY25

fixed cost deleverage

Mitigation:Accelerating productivity measures and identifying additional sources of cost savings.

Tariff Exposure FY25

gross annualized impact to be around $150 million and below that in 2025

Mitigation:Not explicitly stated, but impact is factored into guidance.

Listerine Market Share Decline Q2 FY25

losing share across the total universe

Mitigation:Urgently working through plans, including 'Wash Your Mouth' campaign and new product launches, to be more competitive in the mild alcohol-free segment.

Self-Induced Complexity Ongoing

significant amount of complexity across the organization, whether it comes to SKUs, brands or even countries

Mitigation:Focusing on fewer, bigger, and better ideas; being more choiceful on where to play and how to win; optimizing structure and operating model.

Dynamic Macro Backdrop Ongoing

dynamic macro backdrop

Mitigation:Focusing on controllable factors like demand creation and execution excellence.

What to watch in Q3 FY25

Strategic Alternatives Review Progress

next quarter
Current Underway
Target Further updates on potential alternatives or brand portfolio optimization

Why it matters

The strategic review is a key initiative to unlock shareholder value and could lead to significant portfolio changes.

We're moving with rigor and urgency to deliver the best outcome for our shareholders, and we'll update everyone as the review progresses.

Find out whether KVUE delivers this. Inve re-checks your case every morning.

Q&A highlights

How does the immediate focus on reducing complexity (biggest brands, countries, innovations) relate to the broader strategic review, especially concerning tail brands and smaller businesses?

Management confirmed that focusing on core brands and markets, and reducing complexity, is an immediate operational priority. The strategic review, which includes evaluating the brand portfolio, is a parallel 'and' process, not an 'or'. They aim to improve execution quickly, citing examples like e-commerce penetration, core brand strength, and media ROI.

“So at a high level, what you said is absolutely true. We need to focus, and as I mentioned, in terms of the number of brands as an example, that contribute 3/4 -- 3 course of our sales, the long tail of SKUs that make up less than 1% of our sales, great innovation pipeline, but just too many initiatives.”

asked by Lauren Lieberman · answered by Kirk Perry

2 min read 6 chapters

Detailed narrative

Leadership Transition and Strategic Review

Kenvue announced Kirk Perry as Interim CEO and Amit Banati as CFO, both bringing extensive CPG and finance experience. The Board has initiated a comprehensive review of strategic alternatives, including optimizing the brand portfolio, with a dedicated committee overseeing the process. Management emphasized that operational improvements will proceed concurrently with the strategic review, aiming for rigor and urgency to unlock shareholder value.

Immediate Operational Priorities

Interim CEO Kirk Perry outlined four immediate priorities: strengthening leadership and capabilities (including new hires like Andy Dasgupta for APAC and Mike Wondrasch as CTO/CDO), taking a fresh look at the operating strategy to reduce complexity, improving flawless execution across all consumer touchpoints, and optimizing the organizational structure for agility and impact.

The goal is to refocus on fundamentals and make bold choices to drive market share growth.

Q2 Performance Drivers and Headwinds

Organic sales declined 4.2% in Q2, attributed to several factors: sequential deceleration in categories, soft allergy and sun care seasons impacting replenishment orders, negative impact from trade inventory fluctuations in the U.S. and shipment timing changes in China, and strategic price investments weighing on value realization. Global consumption outpaced organic sales across all segments, indicating a disconnect between sell-in and sell-through.

Focus on Margin Expansion and Efficiency

CFO Amit Banati highlighted priorities to enhance operating rigor and drive efficiencies. This includes improving integrated business planning, focusing on consumption-driven demand forecasting, and achieving peer benchmark levels across the P&L. Efforts are underway to realize further gross margin improvements through productivity, network optimization, and digitizing the supply chain, as well as identifying SG&A cost savings post-separation.

Brand-Specific Performance and Initiatives

Despite overall softness, several brands showed strength: Tylenol achieved its 12th consecutive quarter of U.S. adult share gains, and Zyrtec strengthened its leadership in allergy. Neutrogena Face and OGX saw sequential consumption improvement in the U.S., with OGX Bond Protein Repair being the #1 innovation year-to-date.

Listerine is addressing U.S. share declines with the new 'Wash Your Mouth' campaign and planned product launches, targeting the mild alcohol-free segment.

Complexity as an Inhibitor to Growth

Management identified 'self-induced complexity' as a significant inhibitor, citing 115 brands with only 41 contributing over 75% of sales, a long tail of SKUs accounting for 1% of sales, and too many innovation initiatives. The strategy involves being more choiceful on where to play and how to win, focusing on bigger, fewer, and better ideas to improve execution and efficiency.

Summary of the company's earnings call; see how call summaries are prepared. Not investment advice.