Detailed Narrative
Product Portfolio Refresh and Market Positioning
Li Auto is undergoing a significant product refresh, starting with the all-new Li L9, which aims to secure a flagship position in the NEV SUV market above RMB 400,000. The L9 Livis has already captured over 10,000 orders in two weeks, demonstrating strong demand for its advanced technology. The upcoming all-new Li L8, a 5-seater flagship SUV, is designed to complement the L9 and further strengthen the company's high-end market presence, with its launch planned for late June 2026.
Proprietary AI Hardware and Software Deployment
A key milestone for Li Auto is the mass production deployment of its proprietary Maho M100 chip and MINDVLA model. This full-stack hardware-software solution, built on a 5-nanometer automotive-grade AI inference chip, provides a significant technological moat with 3x the effective computing power per unit cost. The company plans a dedicated event in June to showcase advancements in software and embodied AI, including in-cabin interaction and autonomous driving.
Autonomous Driving System Advancements
The new ADAS 9.0 version, powered by the M100 chip, offers significant improvements in complex scenarios with more human-like control and smoother driving. The platform enables higher precision data collection and larger algorithms, driving faster leaps in autonomous driving capabilities. The company aims to match Tesla's FSDB 14 performance in the US by the second half of the year, leveraging its integrated hardware and software design.
Impact of Store Partner Program
The rollout of the store partner program has empowered store managers with decision-making authority and profit-sharing rights, shifting their mindset to business operators focused on ROI and long-term user cultivation. Despite Q1 being a low season, pilot stores have beaten monthly sales targets, cleared previous generation L Series inventory, and increased user satisfaction, indicating positive early results for operational efficiency and core management team stability.
International Expansion Strategy
Li Auto is pursuing a paced internationalization strategy, adapting its market entry model (subsidiaries, local dealerships, sole distributors) based on local conditions. The company has signed contracts with distributors in Saudi Arabia and UAE, planning to enter the Middle East and Central Asia with the L Series in Q3. Southeast Asian markets will also see gradual entry, and the all-electric VI6 is slated for Europe in H2, with right-hand drive Li Mega versions for key Asia Pacific markets by year-end.
Competitive Landscape in AI and Robotics
Management views competition in the mid-to-high-end car segment as a 'body AI' competition, with deeply integrated chips and large foundational models as core differentiators. The in-house developed chips create a significant technological barrier, making replication difficult due to vertical integration. While humanoid robots are seen as a future standardized labor force for any company, full-scale commercialization is still more than three years away due to unresolved technological challenges.