Detailed Narrative
Developed Markets Performance
Europe showed stable consumer confidence and strong snacking value growth, with successful retailer negotiations and a robust Easter season. Chocolate in Australia and New Zealand also saw very strong growth, boosted by Easter and the Biscoff launch. The U.S. market, however, faces low consumer confidence and affordability concerns, with biscuit value being flattish, though growth is seen in value club channels and premium segments.
Emerging Markets Strength
Emerging markets, representing 40% of the business, delivered 6.3% growth in Q1, with volume mix up 0.5% (nearly 1% excluding Argentina). India achieved strong double-digit growth in chocolate and biscuits, driven by a successful Biscoff launch and GST changes. China saw mid-single-digit growth, and Brazil reported high single-digit growth across categories.
Innovation Strategy
The company is focusing on fewer, bigger bets in innovation, including well-being acceleration (protein/fiber, gluten-free, zero added sugar), expansion in cakes and pastries (Milka Croissant, 7Days in Brazil, Oreo cakes), premium indulgent chocolate (Toblerone, Cadbury & More, Hu), and the Biscoff partnership. These initiatives aim to meet evolving consumer demands and drive growth.
Cocoa Market Dynamics
While cocoa prices saw a recent increase from their lowest levels, this was primarily due to the industry extending coverage. Fundamentally, the market is expected to remain in surplus, with current prices around $2,500 representing a fair value. The mid-crop was positive, and next year's crop outlook is also encouraging, suggesting potential for lower levels ahead.
North American Business Improvement
Despite a soft overall U.S. consumer environment, the North American business anticipates sequential improvement in volume and revenue in the second half of the year. This is driven by strong share gains in savory (Ritz), double-digit growth in candy (Sour Patch Kids), and significant contributions from ventures like Tate's and Clif bars, along with strategic investments in brand and pricing.
Supply Chain Modernization
The company is modernizing its North American biscuit supply chain, focusing on improving productivity in underperforming plants, bringing co-manufactured products in-house, and investing in packaging capabilities for different pack sizes (e.g., club formats, multipacks). Automation and AI fulfillment centers are also being implemented in the DSD network to enhance efficiency and reduce costs.